新媒体概论知识考核试题与答案

新媒体概论知识考核试题

New media overview of knowledge test topics

一、选择题

I. OPTIONAL ISSUES

1.下列不是新媒体的特点的是（）［单选题］*

1. The following are not features of the new media: () [single-choice]*

即时

Instant

海量

Mass

互动

Interaction

传播速度慢*

Slow rate of transmission*

2.下列不是网络媒体的是（）［单选题］*

2. The following is not an online medium: () [single question]*

网络电视

Network television

小红书

Little Red Book.

微博

Weibo.

报纸*

Newspaper*

3.下列不是新媒体技术的是（）［单选题］*

3. The following is not new media technology: () [single-choice]*

信息安全技术

Information security technologies

数字视听技术

Digital audio-visual technology

文字印刷技术*

Text-printing techniques*

数字存储技术

Digital storage technology

4.下列哪种技术不属于未来的新媒体技术（）［单选题］

4. Which of the following technologies does not belong to the new media technology of the future () [single choice]

A.人工智能

A. Artificial intelligence

B.4G*

C.云计算技术

C. Cloud computing technology

D.大数据技术

D. Big data technology

5.大数据的起源是（）［单选题］*

5. The origin of the big data is () [single question]*

金融

Finance

电信

Telecommunications

互联网*

Internet*

公共管理

Public administration

6.大数据最重要的特征是（）［单选题］*

6. The most important feature of big data is () [single choice]*

数据规模大*

Large size of data*

数据类型多样

Data types are diverse

数据处理速度快

Data processing is fast.

数据价值密度高

High data value density

7.云计算就是把计算资源都放到上（）［单选题］*

7. Cloud computing is putting all the computing resources above () [single option]*

对等网

Reciprocal Network

因特网*

Internet*

广域网

Wide area network

无线网

Wireless Network

8.自媒体营销领域中的关键意见领袖的英文缩写是什么？（）［单选题］*

8. What are the acronyms from key opinion leaders in the field of media marketing? () [single question]*

KOL*

KPI

MCN

UGC

9.新媒体主播作为一种新兴职业，随着个人的努力和人气的积累，会逐渐成为有影响力

9. New media anchoring as a new and emerging profession will become influential as individuals build up their efforts and morale

的社会公众人物，具有重大社会责任，应当追求（）［单选题］*

Public figures in society, with significant social responsibilities, should pursue () [single choice]*

高人气

You're a man of honor.

收益

Proceeds

个人个性

Personal personality

德艺双馨*

♪ Good and sweet ♪

10.“人人都有麦克风”是对（）这一媒介出现后的描述。［单选题］*

“Everyone has a microphone” is a description of () the medium after its appearance. [single question]*

A广播

Radio A

B用视

B-view

C.新闻网站

C. News website

D.社会化媒体*

D. Social media*

1L服务号与订阅号有什么区别?（）［单选题］*

What is the difference between a 1L service and a subscription? () [single question]*

A.发送信息数不一样

A. Differences in the number of messages sent

B.手机端显示的界面不一样

B. The interface on the mobile phone is different

C.支持的支付功能不一样

C. Different payment functions supported

D.ABC都是*

D. ABC's both*

12.微信公众平台的最大作用？（）［单选题］*

12. Maximizing the role of the public platform for micro-credit? () [single question]*

A.微信公众平台可以吸粉，增加更多的粉丝。

A. Micro-Cultural Public Platforms can suck powder and increase the number of fans.

B.微信渠道将品牌推广给上亿的微信用户，减少宣传成本，提高品牌知名度，打造更具

B. Micro-mail channels extend brands to hundreds of millions of micro-mail users, reduce the cost of communication, increase brand visibility and build

影响力的品牌形象。*

Brand image of influence.*

C.微信公众平台可以出售商品，让商家快速实现销售额。

C. Micro-Credit Public Platforms can sell goods and allow businesses to quickly realize sales.

。微信公众平台是万能的。

The micro-public platform is all-powerful.

13彳散信群发消息内容有哪些？（）［单选题］*

What is the content of the message sent by the group? () [single question]*

A.文字、语音

A. Text and voice

B.图片、视频

Pictures, videos

C.ABD都可以*

C. ABD*

D.图文消息

D. Thumbnail message

14.微博中，表示某个人很无辜的时候会说这个人（）［单选题］*

On Twitter, it is said that someone would say that person when he's innocent.

A.站着也中枪

A. Stand and get shot.

B.躺着也中枪*

B. Lied and shot*

C.蹲着也中枪

C. Stay down and get shot.

D.趴着也中枪

D. Stay down and get shot.

15.手机摄像头技术的不断发展，其影响画质体现在（）的提升上。［单选题］*

15. The impact of evolving mobile camera technology is reflected in () upgrading. [single question]*

A.像素*

A. Pixels*

B.处理器

B. Processors

C.内存

C. Memory

D存储卡

D-card

16.以下哪一项不是新媒体的特征？［单选题］*

16. Which of the following is not a feature of the new media? [single question]*

A.互动性

A. Interactive nature

B.单向性*

B. Unidirectional*

C.网络化

C. Networking

D.个人化

D. Personalization

17.下面哪种媒体形式属于新媒体？［单选题］*

17. Which of the following forms of media is the new media? [single question]*

A微信*

Micromail A*

B.广播

Broadcasting

C甩视

C-viewing.

D.杂志

D. Magazines

18.以下哪个概念不属于Web3.0的范畴？［单选题］*

18. Which of the following concepts does not fall within the scope of Web3.0? [single option]*

A.智能网

A. Smart networks

B.语义网

B. Semantic Network

C.门户网站*

C. Portal*

D.大数据

D. Big data

19.被广泛誉为缔造家庭电脑市场的产品是：［单选题］*

19. The products widely recognized as creating a home computer market are: [single choice]*

A.IBMPC

B.AppleI

C.AppleIII

D.AppleII*

20.最早一家独霸的浏览器是：［单选题］*

The first monopolist browser was: [single question]*

A.GoogleChrome

B.Opera

C.Safari

□.NetscapeNavigator*

21.以下哪种媒介是时间偏向媒介？［单选题］*

21. Which of the following media is time-biased? [single question]*

A广播

Radio A

B.电报

B. Telegraphs

C.报纸

C. Newspapers

D.壁画*

D. murals*

22.在电子媒介或电力媒介时代，社会组织的主要形态是：［单选题］*

22. In the age of electronic or electrical media, the main forms of social organization are: [single choice]*

A部落

A Nation

B.城市*

B. Cities*

C村庄

Village C

D.宗族

D. Ethnic groups

23.导致技术原型转化为发明的关键因素是：［单选题］*

The key factors leading to the transformation of technology prototypes into inventions are: [single option]*

A.社会需要*

A. Social needs*

B.技术想法

B. Technical ideas

C.科学研究

C. Scientific research

D.社会压制

D. Social repression

24.空间偏向媒介主导的社会相对时间偏向媒介主导的社会而言，更加注重：［单选题］

24. Space-based media-led societies are more focused on: [single option] than time-oriented media-led societies.

A.宗教

Religion

B.礼仪

B. Embarrassing

C传统

C Tradition

D.扩张*

D. Expansion*

25.媒介偏向论是哪位学者提出的？［单选题］*

25. Who was the author of the media bias? [single question]*

A.伊尼斯*

A. Inés*

B.威廉斯

B. Williams

C.麦克卢汉

C. McLuhan

D.温斯顿

D. Winston

26.电影中的人物为观众树立的榜样属于：［单选题］*

26. The role models for viewers set by the characters in the film are:* [single question]*

A.口头指引榜样

A. Oral guide example

B.符号榜样*

B. Symbolic role models*

C.活榜样

C. Living example

D.真实榜样

D. Real examples

27.以下哪一项不属于班杜拉总结的影响自我效能感的四种因素？［单选题］*

27. Which of the following factors are not among the four factors affecting the sense of self-effectiveness summarized by Bandura? [single question]*

A.间接体验

A. Indirect experience

B.成本因素*

B. Cost factors*

C.社会劝说

C. Social persuasion

D.直接体验

D. Direct experience

28.与理性行为理论相比，计划行为理论增加了哪个因素？［单选题］*

28. What factors have been added to the theory of planned conduct as compared to the theory of rational conduct? [single choice]*

A行为结果评估

A. Assessment of behavioural outcomes

B.感知行为控制*

B. Perceptive behaviour control*

C.态度

C. Attitude

D行为结果信念

D Behavioural Outcome Faith

29.权衡需求理论与创新扩散理论在感知特征方面的不同之处在于：［单选题］*

29. The difference between demand theory and innovation diffusion theory in terms of perception characteristics is that [single option]*

A.兼容性

A. Compatibility

B.形象*

B. Image*

C.可观察性

C. Visibility

D相对优越性

D's relative superiority

30.权衡需求理论中感知流行概念与下面哪种概念类似？［单选题］*

30. Which of the following concepts is similar to the perception prevalence concept in the balance-of-demand theory? [single option]*

A.理性行为理论中的主观规范概念*

A. The subjective normative concept in the doctrine of rational conduct*

B.创新扩散理论中的感知特征概念

B. The concept of perception features in the theory of the spread of innovation

C.社会学习理论中的自我效能感概念

C. The concept of self-effectiveness in social learning theory

D.技术接受模型中的感知有用性概念

D. Concepts of perceived usefulness in technology acceptance models

31我国发布网络行业伦理规范的主要社会组织是：［单选题］*

31 The main social organizations in our country that publish codes of ethics for the cyber-industry are: [single choice]*

A.中国互联网协会*

A. China Internet Association*

B.中国电子商务协会

B. China Electronic Commerce Association

C.中国互联网络信息中心

C. China Internet Information Centre

D.中国软件行业协会

D. China Software Industry Association

32.以下哪部法规没有明确对传播淫秽信息的行为进行约束？［单选题］*

32. Which of the following legislation does not explicitly regulate the dissemination of obscene information?*

A.中华人民共和国宪法*

A. Constitution of the People's Republic of China*

B.中华人民共和国刑法

B. Criminal law of the People's Republic of China

C.中华人民共和国治安管理处罚法

C. Law of the People's Republic of China on penalties for public security administration

D.互联网信息服务管理办法

D. Management of Internet information services

33.中国最早也是最全面的中国互联网行业规范是：［单选题］*

33. China's first and most comprehensive regulation of the Internet industry in China is: [single option]*

A.《互联网公共电子邮件服务规范》

A. Code of Public E-mail Services on the Internet

B.《中国互联网网络版权自律公约》

B. China Convention on Self-Regulation of Copyright over Internet Networks

C.《互联网新闻信息服务自律公约》

C. Convention on Self-Regulation of Information Services on the Internet

D.《中国互联网行业自律公约》*

D. China Convention on Self-regulation of the Internet Industry*

34.《知识共享协议》的主要创立者是谁？［单选题］*

34. Who is the main founder of the Knowledge Sharing Agreement? [single question]*

A.SteveJobs

B.LawrenceLessig*

C.BillGates

D.EverettRogers

35.保护隐私权的法律制度首先是在哪个国家建立起来的?［单选题］*

35. What country is the legal regime for the protection of the right to privacy first established? [single option]*

A法国

A France

B.美国*

B. United States*

C德国

C Germany

D.中国

China

二、判断题

II. THE QUESTION OF ADMINISTRATION

1.新媒体是相对于传统媒体而言的，是报刊、广播、电视等传统媒体以后发展起来的新

1. The new media are new to traditional media and are new to traditional media such as the press, radio and television.

的媒体形态，是利用数字技术、网络技术，通过互联网、无线通信网、卫星等渠道，以及

through the Internet, wireless communication networks, satellites, etc., and

电脑、手机、数字电视机等终端，向用户提供信息和娱乐服务的传播形态。［判断题］*

Terminals such as computers, mobile phones, digital televisions, etc., provide users with modes of dissemination of information and entertainment services. [Assessment questions]*

对*

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.

错

Wrong.

2.《网络安全法》规定，各级人民政府及其有关部门应当组织开展经常性的网络安全

2. The Cybersecurity Act provides that people's governments at all levels and their relevant departments shall organize regular cybersecurity

宣传教育，并指导、督促有关单位做好网络安全宣传教育工作。［判断题］*

Promotional education and guidance to, and supervision of, those involved in the promotion of cybersecurity. [Assessment issues]*

对*

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.

错

Wrong.

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