近期，微软透露2023年将裁员10000人，却转身就对OpenAI加投百亿美元，这是微软对OpenAI的第三次投资，也是人工智能领域史上规模最大的投资。
In the recent past, Microsoft revealed that 10,000 people would be laid off in 2023, but instead invested $10 billion in OpenAI, the third and largest investment ever in the area of artificial intelligence.
OpenAI凭借什么独获微软专宠？凭借一个“像智慧的正常人一样聊天”的人工智能工具——ChatGPT。
On what basis did OpenAI get Microsoft exclusive? With an artificial intelligence tool called ChatGPT, which is "talking like a normal human being with wisdom."
ChatGPT作为当下全球科技行业最热点的话题，以ChatGPT模型为代表的AIGC将给元宇宙相关产业链带来全新的想象空间，也将彻底改变作为元宇宙核心入口的数字人。从外貌形象、行动姿态的“形似人”到环境感知、语言沟通的“神似人”，AIGC将为数字人的内核注入灵魂。
As the hottest topic in the current global science and technology industry, the AIGC, represented by the ChatGPT model, will provide a completely new imagination to the mestro-cosm-related industrial chain and will radically change the digital population as the core entrance to the meta-cosm. From appearance, behavioral gestures, “like person” to environmental perception, and language communication, the AIGC will inject the soul into the inner core of the digital person.
2月1日，国内领先的虚拟技术服务商世优科技宣布其数字人业务已经接入ChatGPT这个AI“大脑”，正在通过数字人自身的人设背景等相关数据集，并基于OpenAI来训练这个数字人专有大脑形成个性化模型。
On 1 February, the country's leading virtual technology service provider, Sio Scientology, announced that its digital business had been connected to the ChatGPT, the AI “brain”, which was developing data sets such as background set by the digital person himself, and was training that number to develop a personalized model based on OpenAI.
目前，世优科技虚拟数字人已形成相对稳固的产品线、展现出了高水准的制作效果、提供的数字人制作服务已得到市场的充分认可。基于此，接入ChatGPT超强AI大脑的世优科技数字人除具备通用能力外，还将具备个性化独有的人设背景表达能力，拥有“好看的皮囊”和“有趣的灵魂”将不再是设想，已形成产品化解决方案的世优科技数字人的商业价值正在迅速凸显。
At present, world-class virtual digitalists have developed relatively solid product lines, displayed high-quality production results, and offered digital production services that are well recognized by the market. On this basis, world-class digital digital users who have access to the super-powered AI brain of ChatGPT will, in addition to having universal capabilities, have uniquely personalized background expression capabilities, with “good-looking leather bags” and “interesting souls” no longer envisaged, and the commercial value of world-class digital digitalists who have developed product-based solutions is rapidly becoming apparent.
据统计，2022年我国虚拟人相关企业数量超57万家，一年增长46.6%。全年虚拟人行业投融资事件数为39起，共有22家虚拟人公司获得融资，总规模为30.51亿元。其中获得上亿元融资的企业共有四家，世优（北京）科技有限公司作为其中一家，成立时间相对较早，历史沿革已超10年。
According to statistics, in 2022 there were more than 570,000 virtual-related enterprises in the country, representing an increase of 46.6 per cent a year, with 39 cases of virtual industry financing throughout the year, with 22 virtual companies being financed on a total scale of $3051 million. Four of them, with Sioux (Beijing) Science and Technology Ltd., one of them, were founded relatively early, with a history of more than 10 years.
作为国内较早专注于实时虚拟技术研发与应用的科技公司，世优科技一直致力于打造“低本高效高质量的数字人工厂”，旨在为品牌、企业以及个人提供先进、全面、契合的数字人产品和全栈式虚拟技术解决方案。世优科技打造的数字人元宇宙目前已涵盖入门级/消费级/专业级/AI级多层次数字人赋能产品体系，产品应用范围覆盖大B端、中小B端、C端。据公开资料显示，世优科技已完成总额超2亿元的融资。
As a country’s earlier technology firm focusing on real-time virtual technology research and development and application, SWST has been working to build “low-life, high-quality digital factories” designed to provide brands, businesses, and individuals with advanced, comprehensive, compatible digital products and full-scale virtual technology solutions. The SWST digital universe now covers entry/consumption/professional/AI multi-level digital enabling product systems with product applications covering large, medium- and low-quality digitals.
数字人为何这么火？
Why are the numbers so hot?
互联网巨头们，为何热衷于在数字世界“造人”？
Why are the Internet giants interested in making people in the digital world?
“现阶段，互联网巨头和品牌方在内容/IP和服务方面的需求，是数字人的主要落地形式。对于企业来说，构建自有的数字人IP，不仅能实现提前布局元宇宙、贴近Z世代人群、营造营销热点的综合诉求，并且由于数字人可复用性高、人设不易坍塌、不受时空限制等优点，让企业的运营效率大幅提升。”陈冲认为这些因素是虚拟人火起来的最主要的原因。
“At this stage, the needs of the Internet giants and brands in terms of content/IPs and services are the main form of digital landfall. For businesses, the construction of home-grown digital IPs not only achieves a comprehensive demand for early deployment of the universe, proximity to the Z generation, and the creation of marketing hot spots, but also significantly improves the efficiency of their operations because of the advantages of digital reusable, uncomplicated, and free of spatial and temporal constraints.” These factors are considered to be the main causes of virtual fire.
2021年5月，腾讯发布国风AI虚拟人艾灵；2021年万圣节当天，虚拟美妆达人柳夜熙，一条视频引爆百万流量；2022年8月，脑白金“白老头”“金老太”新虚拟人物卡通形象亮相CCTV；2022年9月，国内首档Web3.0沉浸式晚会，百度AI数字人度晓晓震撼全场；2023年1月，国内首档元宇宙资讯节目《早安元宇宙》开播，虚拟新闻主播申?雅为观众播报和解读元宇宙最新消息......这是一场没有人甘心落后的追逐，他们为何热衷于在数字世界“造人”？
In May 2021, Erin, the National Wind AI Virtual Man, was released; on Halloween 2021, the virtual make-up willow night-hee, a video triggered a million traffic flow; in August 2022, the new platinum platinum platinum `old white man' `Golder' `Golder' `Golden' impostor' had the image of CCTV; in September 2022, the country's premier Web3.0 immersion party, with 100-degree AI digital hysteric hysteria; and in January 2023, the country's premier cosmic information programme, `Sang-an-won cosmos', was aired by virtual news anchors?
有人说，进入元宇宙的第一步，就是先拥有一个虚拟人。
It was said that the first step into the meta-cosmos was to have a virtual person first.
商业实践证明，虚拟人是当下元宇宙赛道中最先规模化落地且起效最快的产业之一。换句话说，虚拟人是通往元宇宙世界的关键钥匙。世优科技已经牢牢掌握了制作这把钥匙的核心技术。
Business practice has shown that virtuals are one of the first industries to be large-scaled and most effective in the current meta-cosm track. In other words, virtuals are key keys to the world of meta-cosmos.
目前国内将虚拟人按照产业应用价值主要分为身份型虚拟人和服务型虚拟人两大类。
Virtuals are currently divided into two main categories of identity-based virtuals and service-based virtuals according to the value of industrial applications in the country.
身份型虚拟人具有人格身份特征，以虚拟IP/虚拟偶像为代表，具有娱乐社交属性，由专业团队运营并推动内容生产，对制作有极高的要求，典型案例是世优科技提供全栈数字人技术支持的脑白金虚拟形象和MUSINESS孵化音乐数字人；另一种面向C端市场的身份型虚拟人是个人在数字世界的虚拟化身，虽然这种虚拟化身型虚拟人尚在起步阶段，但是世优科技已经在其元宇宙分身秀平台Meta Avatar Show中提前完成布局。
Identity-based virtuals, represented by virtual IP/virtual icons, with recreational social attributes, operated by professional teams and the promotion of content production, are highly demanding in terms of production, typically in the case of brain platinum images and MusINESS incubating music digitists, where world-based technologies provide full-time digital technical support; and in the case of the C-end market, identity virtuals, where individuals are virtualized in the digital world, although this virtual incarnate virtuals are still in the start-up phase, have already completed their layout ahead of time in their meta-cosm partitioning platform, Meta Avatar Show.
Allmetas研究了世优科技在身份型虚拟人和服务型虚拟人两类中的部分典型案例。
Allmetas has studied some of the typical examples of SET in the two categories of identity-based virtuals and service-based virtuals.
世优科技2022年度虚拟人部分案例
2022年9月，百度举办了国内首档 Web3.0 元宇宙沉浸式歌会，虚拟AI助手度晓晓担任了歌会 AI 制作人。在元宇宙歌会预热片中，度晓晓与一位小学生展开互动，穿越到赛博空间，展开了一场探索未来的冒险。世优科技为度晓晓提供全栈数字人技术支持，让度晓晓从二维空间里走出来，进入到三维的元宇宙未来世界里。
In September 2022, the country’s first Web3.0 dollar cosmopolitan immersion concert was held in 100 degrees, and the virtual A.I. assistant knew how to be an AI producer. During the meta-cosm song, he interacted with a primary student, crossed into Cyberspace, and launched an adventure to explore the future.
度晓晓元宇宙歌会预热片
从度晓晓的案例中我们不难发现，身份型虚拟人与服务型虚拟人正在走向融合，呈现出既能当助手又能当偶像的特征。随着ChatGPT/AIGC等人工智能技术的不断升级完善，未来AI交互型虚拟人或将成为新的应用趋势。服务型虚拟人的商业价值也会进一步凸显。
From the well-known cases, it is easy to see that the identity-based virtual person and the service-type virtual person are moving toward integration, with the characteristics of being both an assistant and an idol. As artificial intelligence technology such as ChatGPT/AIGC continues to evolve, the future AI interactive virtual person may become a new application trend.
在另一个案例中，四川日报集团旗下川观新闻为了给用户提供更好的互动方式、更优的资讯形态、更人性的使用体验，在全新升级的9.0版本客户端里推出“小观数字人”、“川观答题”两大重点产品，其中数字人部分由世优科技提供虚拟技术服务。
In another case, in order to provide users with better modes of interaction, better information patterns and more human experience, the Sichuan Daily News Group launched two key products, “Small Digital Man” and “Change View Answers” on a completely upgraded version of 9.0, in which digital people provide virtual technical services in part by Sioux Technologies.
川观新闻数字员工小观
据陈冲介绍，如今从央媒到地方媒体，虚拟数字人正在成为媒体行业数字化转型的重要方向。早在2022年初，世优科技就为央视新闻超写实数字人阿央提供了全栈虚拟技术支持。
According to Chen, virtual digitalists are now becoming an important part of the digital transformation of the media sector, from media outlets to local ones. As early as early as 2022, Seyo-Tech provided virtual technical support to Yoon, the super-written digitalist.
“虽然身份型虚拟人仍然是目前比较主流的虚拟人应用方式，但是服务型虚拟人在金融通讯、政企服务、电商直播、远程教育和智能客服等场景上的应用也在快速增长。”陈冲对服务型虚拟人的市场前景同样看好。
“Although the identity-based virtual person is still the current more mainstream virtual application, the use of service-based virtuals in financial communications, government services, tele-services, tele-education and smart customer services is also growing rapidly.” The market outlook for service-based virtuals is equally favourable.
陈冲透露，世优科技数字人业务正在迎来爆发性增长。
Chen Xing revealed that the Sio Scientology Digital Business is on the verge of an outbreak of growth.
《虚拟数字人深度产业报告》预计，到2030年我国虚拟数字人整体市场规模将达到2703亿元。其中，“身份型虚拟人”市场规模预计达到1740亿元，占主导地位，而“服务型虚拟人”总规模也将超过950亿元。更有机构预测，AI数字人市场规模在2026年将达到102.4亿元。
The Virtual Digital Deep Industry Report projects that the size of our virtual digital market as a whole will reach $27.3 billion by 2030. Of this, the size of the “identity virtual” market is expected to be $174 billion, dominated, and the total size of the “service virtual person” will be more than $95 billion. More institutionally, the size of the AI digital market will be $10.24 billion by 2026.
图片来源：量子位
机遇往往也伴随着挑战，目前数字人应用在国内面临制作成本高昂、技术能力参差不齐、内容生产乏力、产业链割裂等几大挑战 。
Opportunities are often accompanied by challenges, such as high production costs, uneven technological capabilities, weak content production and the fragmentation of industrial chains in digital applications in the country.
国内数字人服务商如何整合产业链、降本增效、实现数字业态的升级与虚实融合的良性发展，前方的路应该怎么走？世优科技或许给出了答案。
How do domestic digital service providers integrate industrial chains, reduce efficiency gains, upgrade the digital industry and develop a virtuous development of virtual integration? How should the way forward be?
用流水线式的标准化生产方式打造出一个数字人工厂
Created a digital plant using a standardized production method of running water lines
“今年过节不收礼呀，收礼只收脑白金~”
"This year's holidays are no more than platinum."
脑白金作为中国目前规模较大、品牌实力较强的健康品企业之一，其主打产品脑白金和黄金搭档旺销多年。但是随着Z世代消费人群购买力的异军突起，年轻化营销逐渐成为主流，传统“老头”“老太”的二维广告形象难以引起年轻消费群体的关注。
Brain platinum, one of China’s currently large and branded health-care companies, has been a major producer of brain platinum and gold for years. But, with the euphoria of the purchasing power of the Z-generation consumers, rejuvenation of marketing has become a mainstream, and the traditional "old man" – the "old man" – image of the two-dimensional advertising is hard to draw attention to young consumers.
如何拉近与年轻消费群体的距离，寻求新一轮的业务增长？
How can we close the gap with young consumers and seek a new round of business growth?
脑白金项目团队想出了一个“弯道超车”的打法——将“老头”、“老太”这一经典IP形象通过3D建模，贴图绘制，角色绑定，灯光特效最后渲染合成一系列制作流程进行“复活”，焕新升级为“元宇宙数字人”，并将全网的海报、视频、直播等内容素材全部替换为新的“元宇宙数字人”形象。
The platinum project team has come up with a way to “crowd overcarriage” — to “rejuvenate” the classic IP image of “old man” and “Old Tai” through 3D modelling, graphic drawing, character binding, light effects finally rewrite a series of production processes, rejuvenate the new to “Megascolar Digital Man” and replace the entire web of posters, videos, live broadcasts, etc. with the new “Megascolar Digital Man” image.
世优科技复刻脑白金形象流程图
“这一步一步的操作，看上去按部就班，可却暗藏无数的细节与巧思。第一个环节做不好，第二个环节肯定更做不好。原画往往看上去很简单，却是一切的根基。人物之间会不会有穿插或碰撞？如果是古风人物，身上飘带的材质和飘动方式等细节，需要在原画阶段就考虑好，否则就会给后续的模型实现环节留下困难。每一个环节的制作都要考虑到下一个环节的衔接，以确保最终实现的效果。”这是很多单点环节服务型公司较难突破的技术壁垒，陈冲说他们十年前踩过的坑现在依旧有公司在踩。
"This step seems to be in step, but it hides countless details and conjectures. The first part is not well done, the second part is certainly much worse. The originals often look simple, but the roots of everything. Is there a penetration or collision between characters? If they are ancient characters, the material and drifting patterns of the body need to be considered at the original stage, otherwise they will make it difficult for the subsequent model to achieve the link. Each link is designed to take into account the connection of the next link in order to ensure the ultimate realization.” This is a technical barrier that many single-point service companies are more difficult to break through, and it is said that the pits they stepped on 10 years ago are still being stepped by by companies.
经过上千次的项目经验积累，世优科技已经形成了一套板块化、标准化、流水线式的项目执行管理模式——每一个环节的负责人都对自己所负责的板块有着清晰的认识和目标，并且对下一个环节的内容质量负责。每一个项目，都配备有专门的项目经理，把控各个阶段的视效结果，保证高质高效地完成项目。“老头”、“老太”元宇宙数字人与“球球”热情洋溢的舞蹈画面在营销传播中赚足了眼球，在Z世代年轻消费群体中完成品牌突围，用沉浸式的互动体验卡位元宇宙，实现品牌IP形象恒久复用，降本增效。
As a result of thousands of project experience, Scientology has developed a management model for project implementation that is block-based, standardized, stream-lined -- each of which has a clear understanding and goal of its own board and is responsible for the quality of the content of the next one. Each project has a dedicated project manager who controls the results of the various phases and ensures high-quality and efficient completion of the project. The “old man” and “old Tai” meta-cosmographers and the “ball” have earned their eyes in marketing dissemination, completed brand surges among the young consumers of the Z generation, experienced the cascading universe with immersional interaction, achieved the consistent reuse of brand IP images and reduced efficiency gains.
世优科技打造的这套流水线式的虚拟人技术操作流程和解决方案，凭借其自主研发的数字人系统和底层算法、标准化的操作和专业制作团队的运营，形成了高质量可把控的世优科技全栈式数字人工厂。
With its autonomous digital systems and bottom algorithms, standardized operations and the operation of professional production teams, this stream of virtual technology operating processes and solutions, built by Seyotech, has created a high-quality, controlled and fully fledged digital factory.
据世优科技COO陈冲介绍，截止目前世优科技已经为1000+企业复活了近800个虚拟人。为包括海尔、TCL、伊利、京东、小米、华为等在内的数家500强企业提供营销解决方案，“复活”了“京东狗”、“海尔兄弟”等知名IP，帮助品牌提升了线上线下互动效果，并给用户带去了新鲜的视觉体验，提升了品牌IP形象的价值。
According to Sio-Technology Coo Chen, Sio-Technology has now revived nearly 800 virtuals for 1,000+ companies. Marketing solutions have been provided to a number of top 500 companies, including Haile, TCL, Ely, Kyoutung, Mi, Hua, etc., “regeneration” of famous IPs such as “Kingdong Dogs” and “Hail Brothers” helped brands to enhance offline interactions and bring new visual experience to users and enhance the value of brand IP images.
世优科技累计复活虚拟人近800个
虚拟人制作是一项技术门槛高、涉及多种技术手段，且细节丰富对表现力要求颇高的综合产物，对于技术的全面性、业务场景的认知都提出很高挑战。虽然国内虚拟人产业链初步形成，但是业内普遍以单点技术突破为主流路径，世优科技是少数能够提供“全栈式虚拟技术服务平台”的厂商之一。
Virtual production is a technologically high-threshold, multi-temporal, and detailed combination of high performance requirements, challenging the comprehensiveness of technology and the understanding of business scenes. While the domestic virtual industrial chain is initially formed, one single-point technological breakthroughs are common in the industry, and world-class technology is one of the few manufacturers that can provide a “platform of virtual technology services.”
虚拟人产业链图谱（图片来源：世优科技）
经过十余年虚拟技术领域的深入积累，世优科技能够根据用户需求提供精细化服务，从软硬件的租售到提供整场解决方案，到打造品牌专属IP，以及整场数字营销策划，实现多种内容的定制化服务，虚拟技术制作水平远高于行业平均水平。
After more than a decade of deep accumulation in the field of virtual technology, world technology has been able to provide fine-tuning services based on user demand, ranging from the rental of hardware and software to the provision of full-scale solutions, to branding of proprietary IPs and full-scale digital marketing schemes, resulting in a range of content customization services with virtual technology production levels well above industry averages.
通过数字人，架起通往元宇宙时代的桥梁
“品牌方更侧重综合品牌影响力的增长，一定要拥有一个属于品牌方自己的虚拟人形象。这背后有三个深层考虑：首先，品牌自有的虚拟人形象，就如同对过往品牌符号的一次升级；第二，头部品牌对虚拟人形象的渴望，源自其对年轻一代消费群体的迎合，二次元、元宇宙、赛博朋克，这些元素的结合往往可以产生一些很酷很好玩的东西；第三，即参与元宇宙的落地应用。而在虚拟人这张皮之下，品牌们更核心也更重要的深层需求，就是为未来的AI数字化改进，进行布局。" “The brand focuses more on the growth of the influence of integrated brands, and must have a virtual image that belongs to the brand itself. There are three deep considerations behind this: first, the brand-owned virtual image, like an upgrade of past brand symbols; second, the desire of head brands for virtual images, which stems from their accompaniment to the younger generation of consumer groups, binary, meta-cosm, Saberpenk, the combination of which can often produce something cool and fun; and third, participation in the fall-out application of the meta-cosm. 在陈冲看来，AI会成为企业布局元宇宙过程中很重要的一个核心能力。消费类的品牌可以以数字人为基础，嵌入数字化AI客服能力；在直播间里，可以通过数字人进行持续的图文、短视频等内容输出。世优科技数字人已经接入ChatGPT这个AI“大脑”，深刻融入了内容生成、智能客服等领域，成为人们日常生活生产的重要辅助工具。随着深度学习模型不断完善、开源模式的推动，世优科技将打造出数字内容创新发展的新引擎，为数字经济发展注入全新动能。 In Chen’s view, AI is an important core capability in the process of setting up the corporate meta-cosm. Consumer brands can be digitally based, embedded in the ability to digitalize AI’s customer service; and, in the live room, they can produce continuous graphics, short videos, etc.. The world’s techno-digitals have access to ChatGPT, the AI “brain” that is deeply integrated into content generation, smart customer clothing, and become an important support tool for people’s everyday production. As the model of in-depth learning continues to be refined, open-source models are being promoted, world-class technology will create new engines for digital content innovation and will inject new energy into digital economic development. 如何满足大B端客户的对品牌影响力增长不断升级的需求? How can the growing brand influence of Big B clients be met? 基于十余年的项目经验，世优科技将数字人工厂升级至3.0版本，形成了“实时数字人+虚拟演播室+SAAS+MAS”的下一代全栈式虚拟技术服务平台。实时数字人包含虚拟形象从原画/建模/动捕绑定到实时驱动渲染全功能；虚拟演播室可提供高精度质量的AR/VR/XR实时虚拟直播解决方案；SAAS为世优科技自主研发的3D虚拟内容SAAS平台——世优虫洞，将技术以SAAS化的方式实现虚拟内容低成本批量DIY;MAS为世优科技面向C端布局的元宇宙分身秀平台，目标是让每个人都能在元宇宙中拥有属于自己的虚拟人。从入门级到消费级再到专业级，从两部手机就能进行虚拟内容输出到发丝级别抠像，世优科技数字人工厂丰富的产品体系能满足不同场景下的具体需求，赋能各行各业。 Based on more than a decade of project experience, EXT upgraded the digital plant to version 3.0 and created the next generation of virtual technology service platforms, the Real-time Digital People+Virtual Studio+SAAS+MAS. Real-time digital people contain virtual images from the original painting/modelling/motion capture binding to the full functionality of real-time drivers; virtual studios provide a high-precision AR/VR/XR live live live broadcast solution; SAAS, the 3D Virtual Content SAAS platform, developed autonomously for EXT, is designed to achieve a low volume of virtual content DIY in a SAAS-based manner; MAS, the Geocosm stand-by platform for C-Tech, is designed to enable everyone to have his own virtual person in the meta-cosmium universe. From the entry level to the consumer level and then to the professional level, the virtual content output from two mobile phones to the hairline level is possible. 世优科技数字人工厂（ 图片来源：世优科技） 在一年一度卷到没边的双十一营销大战中，由世优科技打造的“次元Phone狂城”凭借独具特色的沉浸式元宇宙购物中心突破重围，赚足眼球。充满赛博朋克风格的轨道列车、飞船烟花、未来建筑、流星雨等场景将未来元宇宙氛围渲染到极致，这样酷炫的虚拟直播现场到底是怎样打造出来的？ During an annual bi-Eleven marketing war, the “Society Phone City” – built by Se-Yu-Technology – broke through a uniquely immersed meta-cosm shopping center and earned eyeball. How did the hysteria of the future of the meta-cosm, the track train, the fireworks, the architecture of the future, the meteor showers, and so on, create such a cool virtual live view? 2022双十一XR虚拟直播现场 陈冲介绍，在此次直播中世优科技采用了业内先进的XR虚拟直播技术：弧形影视级LED背景墙与LED地板结合、XR虚拟摄影机跟踪系统、云录制、GPU运行色键器、5G远程传输、发丝级抠像.....各式各样的前沿技术充分发挥出XR虚拟直播的优势，赋能品牌营销升级，让消费者购物体验焕然一新。 Mr. Chen, in this live broadcast, Sioux introduced advanced XR virtual live broadcast technology: the arc visual LED background wall combined with the LED floor, the XR virtual camera tracking system, cloud recording, GPU running colours, 5G remote transmissions, hair-swipe images.....all kinds of cutting-edge technologies take full advantage of XR virtual live broadcasting, enabling brand marketing upgrades and refreshing consumer shopping experiences. “相较大B端客户，中小B端用户的需求则相对工具化，侧重在虚拟发布会、虚拟带货直播等方向。如何快速便捷的接入自有IP、建立元宇宙数字资产，并在强力赋能营销的基础上实现降本增效，是中小B端客户的核心需求。”陈冲补充。 “The needs of larger B-end clients are relatively instrumental, focusing on virtual distributions, virtual taped live broadcasts, etc. How to fast and easily access IPs, create meta-cosm digital assets, and achieve mitigation efficiency on the basis of robust marketing are the core needs of small and medium-B-end clients.” Stimulative additions. 如何将好的虚拟技术普惠中小B端企业，让虚拟人不再“遥不可及”？ How can a good virtual technology for small and medium-B-end enterprises be made accessible so that the virtual person is no longer “almost out of reach”? 据悉，世优科技已经推出面向中小B端企业的3D虚拟内容SaaS平台——世优虫洞。世优虫洞以强大的自定义功能、海量丰富的虚拟场景、超写实视效和实时数字人功能受到市场好评。通过软硬件产品化、标准化、云化的SaaS模式，极大程度降低用户使用门槛，让用户可以用轻资产、小成本、定制化的方式获得广电级大型虚拟制作的效果，解决中小企业直播数字化转型的痛点。 It has been reported that SPST has launched the SaaS platform, a 3D virtual content for small and medium-sized B-side enterprises. The latter have been well received by the market with powerful custom functions, sea-rich virtual scenes, overwritten visual effects, and real-time digital human functions. Through the software and hardware production, standardization, and clouded SaaS models, user thresholds have been significantly reduced, allowing users to obtain wide-scale virtual production with light assets, small costs, customization, and addressing the pains of the digital transformation of small and medium-sized enterprises live. 世优虫洞系统界面图 在卡塔尔世界杯期间，四川日报·川观新闻——“观”战世界杯节目使用世优虫洞进行了一场元宇宙直播。现实中的虚拟演播室直播往往需要寻找场地、场景搭建、设备租用、反复彩排等涉及到大量物料成本、人力成本的流程，作为世优科技推出的SaaS工具平台，世优虫洞将线下一系列的复杂流程集成在平台之中，帮助川观新闻以极低的成本快速搭建虚拟演播室。 During the Qatar World Cup, the Sichuan daily & Middot; and the Kawakwan News – “Look at” World Cup shows a meta-cosm broadcast using the WCN. Virtual studios are often required to search for sites, set-up, equipment rentals, repeated rehearsals, etc., which involve a large amount of material costs, manpower costs, etc., as the SaaS tool platform launched by Hyotech, which integrates a series of complex processes under the line into the platform, helping Kawakwan News quickly build a virtual studio at very low cost. 川观新闻使用世优虫洞进行虚拟直播 然而技术被大规模普及应用，才是市场走向成熟的研发、推广与运营的标志。如何深入C端市场，也将成为虚拟人产业实现颠覆性变革的关键一环。面向C端市场，世优科技又有怎样的打法？ However, technology has become widely applied as a sign of the market’s maturity for R & D, diffusion, and operation. How to reach the C end market will also be the key to the subversive transformation of the virtual human industry. 早在2022年初，世优科技A+轮第一期融资中，知名私募机构多闻资本就专门为世优科技设立了“元宇宙”板块专项基金，用于Meta Avatar Show元宇宙分身秀平台的研发与运营。该平台可以提供形式多样的低成本技术手段，让用户在元宇宙环境中快速拥有并驱动自己的元宇宙虚拟身份，体验元宇宙内的社交、娱乐、购物、学习等活动。 As early as early as early as 2022, in the first round of funding for the first round of Science A+, well-known private fund-raisers set up a special fund for the development and operation of a meta-cosmos panel dedicated to Science and Technology for the Meta Avatar Show dollar cosmopolitan stand-up platform, which provides a variety of low-cost technological tools that allow users to quickly acquire and drive their own meta-cosm virtual identity in a meta-cosm environment and experience social, recreational, shopping, learning, etc. in the meta-cosm. 世优科技MAS产品概念图 世优科技将沉浸式社交、创作者经济、游戏元宇宙等方向作为数字人技术深入C端市场的主要发力点。构建起以数字人为核心的元宇宙生态产品体系，正在迈入产品升级和应用融合的战略窗口期。 Seyotech uses the orientations of immersion socialization, creative economy, and game meta-cosm as the main energy points for digital technology to penetrate the C-end market. Building a system of meta-cosmos eco-products with a digital core is entering a strategic window for product upgrading and integration. “未来，世优科技将更加关注数字人与ChatGPT等模型的整合应用，朝着多元化且广泛的应用方向发展，快速扩展到不同行业、不同场景。凡是跟数字人相关的需求，都能在我们的虚拟技术平台里实现。”谈到未来，陈冲充满信心。 “In the future, world-class technology will focus more on the integration of digital and ChatGPT models, moving in the direction of diversification and wide application, rapidly expanding to different industries and scenes. All digital-related needs can be realized in our virtual technology platforms.” Speaking of the future, Chen Xuan is confident. 结语： Concluding remarks: 很多行业分析和媒体观察都将已经过去的2022年称为数字人元年。除了数字人数量的爆发性增长，企业端对数字人的高精度需求也推动数字人制作水平的不断提升；同时，随着虚拟场景的商业应用场景遍地开花，以世优科技为代表的虚拟技术服务商已经开始用“虚拟人+虚拟场景”两条腿走路；数字世界“货”的入局，也只是时间问题。 Many industry analyses and media observations will now be known as the Digital Man Year in the past 2022. In addition to the explosive growth in the number of digital people, the high demand for digital accuracy at the enterprise end has contributed to rising digital production levels; at the same time, the virtual technology service provider, represented by global technology, has begun to walk on both sides of the “virtual person plus virtual scene”; and the entry of the digital world’s “goods” is only a matter of time. 免责声明：市场有风险，选择需谨慎！此文仅供参考，不作买卖依据。 Disclaimer: The market is at risk and the choice needs to be careful! This is for reference purposes only and does not provide a basis for the sale.
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