为了更好地理解这些范式转移的变化,我们先看看互联网的发展阶段。
In order to better understand the changes in these paradigm shifts, let us first look at the stage of the development of the Internet.
Web 1.0 -> Web 2.0 -> Web 3.0: 不断进化
我们即将见证的趋势是,互联网将随着用户的需求和使用而发展,最终归于用户。
The trend that we are about to witness is that the Internet will evolve according to the needs and use of users and ultimately belong to them.
Web 1.0——网站投喂信息给用户
根据 BlockGeek 网站内容显示,早在上世纪 90 年代互联网刚刚开始普及的时候,用户与网络的互动处于非常早期的阶段,即用户只能被动地浏览文本、图片以及简单的视频内容,网站提供什么,用户查看什么。几乎没有互动可言。
According to BlockGeek's content, as early as the 1990s, when the Internet began to spread, users interacted with the network at a very early stage, i.e. users only passively view text, pictures and simple video content, what the website provides, and what users view. There is little interaction.
对于 90 后、00 后来说,在社交媒体和视频流媒体盛行之前,曾经有过一个互联网(早期)版本!上世纪 90 年代中后期,在谷歌、百度发展之前的一段时间,互联网曾经由 AltaVista 和 Netscape 主宰。当时,互联网的存在只是为了宣传他们的实体公司。这些网站是「只读网站」,意味着你只能搜索和阅读信息。
For the post-90, late 00, there was an Internet (early) version before social media and video streaming became popular. In the mid-1990s and late 1990s, the Internet was dominated by AltaVista and Netscape for some time before Google and Pepsi. At the time, the Internet existed only to promote their real companies.
(# 区块律动 Blockbeats 注:AltaVista,全球最知名的搜索引擎公司之一,于 1995 年创立。2003 年被雅虎收购,2013 年雅虎宣布关闭搜索引擎 AltaVista 服务。Netscape,网景通信公司,曾经是一家美国的计算机服务公司,以其生产的同名网页浏览器 Netscape Navigator 而闻名。1998 年 11 月,网景被美国在线 AOL 收购。)
(# Block Blockbeats Note: AltaVista, one of the world's best-known search engines, was founded in 1995. Purchased by Yahoo in 2003 and closed the search engine AltaVista service in 2013. Netscape, a former computer service company in the United States, was famous for producing the same name web browser Netscape Navigator. In November 1998, the Webscape was acquired by AOL online in the United States.)
而那个时代的电子商务网站实际上跟现在超市发的促销手册一样,只是给你展示内容,你无法在网站上下单。
And the e-commerce website of that time is actually like the marketing manual that is now being distributed by supermarkets, just to show you the content that you can't place on the website.
这就是 Web1.0,缓慢的 Web 1.0,完全受控制的 Web 1.0。
This is Web1.0, Slow Web 1.0, fully controlled Web 1.0.
Web 2.0——互联网开始与人互动
下一代互联网被称为「Web2.0」或「读写」网络。现在,用户不仅仅是单纯的访问者,他们还可以创建自己的内容,并将其上传到网站上。以著名的视频博主「办公室小野」为例,她仅用了 2 年的时间就从一个默默无闻的视频作者变成了月收入数千万的视频大 V。
The next generation of the Internet is called "Web 2.0" or "Lite and Write" networks. Now, users are not just mere visitors, they can also create their own content and upload it to the site. In the case of the famous video blogger "Office Nobano," she took only two years to move from a silent video author to a multimillion-dollar video video videos per month.
大概从 03 年开始,O’Reilly Media 的副总裁戴尔·杜赫蒂(Dale Dougherty)首先提出「Web2.0」这个词,随后「Web2.0」的浪潮席卷全球。在短短十年的时间里,「Web2.0」完全重新定义了市场营销和业务运营。
The word "Web 2.0" was first introduced by O'Reilly Media’s vice-president, Dale Dougherty, starting around 03, followed by a wave of "Web 2.0" ravaging the globe. In just 10 years, "Web 2.0" completely redefined marketing and business operations.
有影响的网红只需要发一个视频就可以让一个餐馆排满长队,也可以用一句话让一家网店差评如潮。互联网人对于互联网的影响力与日俱增,以往网站给用户投喂信息的时代已经过去。
Influential reds only need to send a video to keep a restaurant in line or, in one sentence, to make an Internet shop look bad. Internet users’ influence on the Internet is growing, and the age of past websites feeding information to users has passed.
Web2.0 的主要目标是,使互联网更加民主,并尽可能地方便用户访问。
The main objective of Web 2.0 is to make the Internet more democratic and as user-friendly as possible.
Web 3.0——更通人性的互联网
web3.0跟web2.0一样,仍然不是技术的创新,而是思想的创新,进而指导技术的发展和应用。web3.0之后将催生新的王国,这个王国不再以地域和疆界进行划分,而是以兴趣、语言、主题、职业、专业进行聚集和管理的王国。到时候真可谓是“皇帝轮流做,明年到我家”,你有机会打造出一个新的互联网王国而成为一个国王,也有可能会在互联网王国的民主竞选中成为总统,到时,你将拥有来自地球各个角落的网络公民。
Web3.0, like Web 2.0, is still not a technological innovation, but an intellectual innovation that will guide the development and application of technology. Web3.0 will give rise to a new kingdom, which will no longer be divided by geography and boundaries, but rather by interests, languages, themes, occupations, professions, and management. It will be called “The Emperor turns around, comes to my house next year.” You will have the opportunity to create a new Internet kingdom and become a king, or you will be president in a democratic campaign for an Internet kingdom, and then you will have Internet citizens from all corners of the planet.
但是,Web3.0只是由业内人员制造出来的概念词语,最常见的解释是,网站内的信息可以直接和其他网站相关信息进行交互,能通过第三方信息平台同时对多家网站的信息进行整合使用;用户在互联网上拥有自己的数据,并能在不同网站上使用;完全基于web,用浏览器即可实现复杂系统程序才能实现的系统功能;用户数据审计后,同步于网络数据。
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