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对于一些难以为继的互联网创业项目，ICO是最后的救命稻草。创业者希望能搭上区块链这趟快车，只要代币能够发行，自此就能完成华丽的转身。
The ICO is the last life-saving straw for some difficult Internet start-ups.
这似乎是一场没有成本的赌博。项目方只需付出劳动力，圈内配有一套完整的ICO产业链：外包技术、外包白皮书、代币打点顾问、打点媒体、巨额的上币费撬开交易所贪婪的嘴巴… …而这一切，只需要一场私募获得足够资金，一位可以在圈内呼风唤雨的大佬站台，等代币一发，韭菜自来。
This seems to be a cost-free gamble. The project has only to pay the labour force, with a complete ICO chain of industry in the ring: outsourcing technology, outsourcing white papers, currency advice, media, huge upfront money to crack the greedy mouth of the exchange all that is needed is a private fund-raising, a big man who can call the wind and rain in the ring, waiting for a coin to come home with his own groceries.
殊不知，在区块链这场互联网革命浪潮下，ICO却成了黑心资本家和传销大佬的韭菜园子。ICO市场大部分是原本传销大军的华丽转身，用着他们老练的手法，化空气为亿万财富，变成悬挂在创业者眼前的韭菜馅饼，而后再把它们变成自家园子里的韭菜一一割掉。
Not surprisingly, in the midst of the Internet revolution of the block chain, the ICO has become the garden of black-hearted capitalists and marketers. Most of the ICO markets have been turned around by former salesmen, using their sophisticated methods to convert air into billions of dollars of wealth, into pies hanging in the eyes of entrepreneurs, and then cut them off from their homes.
割完创业者割大妈，币圈最不缺的就是韭菜
The most important thing about the coins is the pickles.
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想割大妈韭菜的创业者 也是韭菜
The starter who wants to cut herbs is also the pickle.
对于一个正在垂死挣扎的创业项目来说，ICO就是一根及时的救命稻草，抓住它几乎是本能反应。
For a dying start-up project, ICO is a timely life-saving straw that is almost instinctive in its capture.
非风口赛道，草根团队，没有形成闭环的商业模式。接近区块链，就像饿猫闻到了鱼腥味。“圈里区块链最火，所有的钱都往里砸。只要跟区块链沾边，都不缺钱，跟区块链没有半毛钱关系的上市公司，扯上区块链能有好几个涨停板。连项目都没有的东西能ICO圈钱几个亿。”
The non-winding track, the grass-roots team, did not form a closed business model. Approaching the block chain, like a hungry cat, smelled fish. "The block chain in the circle is the hottest, all the money goes down. A listed company that has nothing to do with the block chain can have several bumps in the chain.
“ICO是最快能拿到钱的方式，上了交易所，韭菜随便割。”
"ICO is the fastest way to get the money, get on the exchange and cut the pickles."
2017年11月，W团队正式筹备ICO。而在两个月前，W还完全是个区块链小白，只知道有人做区块链，玩代币，这玩意很热；但不知道别人是怎么圈钱的，不知道怎么发行代币，也不知道比特币和以太坊有什么区别。在网上查资料，都是一知半解。
In November 2017, the W team officially prepared the ICO. Two months ago, the W was a complete block chain white, only knowing that someone was making a block chain, playing a token, and that it was hot; but it was not sure how people were doing their money, how to issue a token, nor how to issue it, nor what was the difference between Bitcoin and Etheria.
真正带W团队上道的，是那位关键先生Z。他是币圈大佬级人物，说东就是东，说西就是西。他帮别人做过很多空气币，兜里揣着几十个亿。融入Z的话语体系里，戴民觉得很震惊，“ICO就是天上掉馅饼，一夜暴富的东西。不敢不相信，事实就摆在眼前”。
The one who really led the W team is the key man, Mr. Z. He's the big guy in the ring, the East, the East, the West, the West. He's done a lot of air coins for others, carrying billions of dollars in his pocket. In the Z word system, Dai was shocked, "ICO is the thing that drops pies in the sky and gets rich all night. I don't believe it, the truth is there."
而且他知晓ICO的门槛竟然如此低：只要有大佬站台，任何人都可以做。除非要开发自己的链有难度，但国内的创业公司大多没这个能力。
And he knows that the ICO threshold is so low: as long as there's a big guy on the stage, anyone can do it. Unless it's difficult to develop their own chains, most start-ups in the country do not have the capacity to do so.
有关键先生出谋划策，手把手教学，W团队算是知道了通往财富之门朝哪儿开。推开这扇大门，路径也清晰易操作。
The W team knows where the door to wealth is headed, and the path is clear and easy to handle.
1、币圈ICO老司机领进门学习套路；
1. The old ICO driver leads the course of study;
2、外包技术、白皮书；
2. Outsourcing technology, white paper;
3、找大佬站台；
Three. Find Big Man's Station.
4、联系海外基金会、注册公司、律师认证等；
4. Contacting overseas foundations, registered companies, certification of lawyers, etc.;
5、私募；
5. Private fund-raising;
6、巨额交易费谈妥交易平台；
6. Large transaction costs to negotiate a trading platform;
7、打点媒体刷一波宣传；
7 - A little media coverage of the campaign;
8、上线发币；
8. Top-line coins;
9、坐庄操作价格；
9. Stewardship prices;
10、收割韭菜；
10. Harvesting of pickles;
11、走向人生巅峰… …
11, to the peak of life...
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在熟悉这一系列套路之前，W也走了弯路。前期他们团队自己研究区块链合约计划，折腾一周后发现，外包公司都是现成的，用代币交易，直接丢给你。
Before learning about the whole set of paths, W went the other way. A week later, their team studied the block chain contract plan and found out that the outsourcing companies were ready for sale, traded in tokens, and threw them directly at you.
在他们入场之前，圈内早已形成了一条完整的产业链：网站、产品、白皮书… …此外的成本，还要打点顾问，多为帮别人做过ICO的创业者，安排媒体发软文，他为此一口气投入了50个以太坊。“免费的午餐，没有人拒绝，苍蝇多得很。”
Before they entered, the circle had formed a complete industrial chain: websites, products, white papers... and, in addition, the cost of consulting, arranging for the media to send soft letters for entrepreneurs who had helped others become ICOs, and he put 50 eetha into it. "Free lunches, no one says no, flies are full."
W的ICO之路前半程都很顺利。首先，他们有足够分量的大咖站台，即那位关键先生Z。12月底风声已收紧，不少大佬已经很少出来站台了。另外，私募金额超预期，领投的是那位关键先生Z，其他人挤破头往里扎。
The first half of W.I.CO's road was smooth. First of all, they had plenty of big curry stations, that's the key man Z. At the end of December, the wind was tight, and a lot of big guys were barely on the stage. And the private fundraiser was more than expected.
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无论站台还是私募，都是口头承诺，并没有白纸黑字。私募到账的前提是，项目方要与交易所完成谈判，可以顺利发币。
Whether it's a platform or a private fund-raiser, it's a verbal commitment, and it's not written in black.
“今天200万美元，明天300万美元，火币给到W的上币费一天一个价。原来可以直接给代币，后面要以太坊或比特币，再后来直接要等值现金了。”虽然如此，如果没有关系，并不能和火币的人建立起联系。
“Today, $2 million, $3 million, tomorrow, the coin will pay the W a one-day price. It could have been given directly to the token, then to Taiwan or Bitcoin, and then to the equivalent in cash.” And yet, if there was no relationship, it would not have been possible to establish a connection with the people.
1月30日，W团队终于以200万美元的价格搞定了火币，火币门口还有这么多人排队，而他们只需等着私募的钱一到账，在1月5、6日之间便能顺利发币。
On 30 January, the W team finally took care of the tender at $2 million, and there were so many people in line at the door, who had to wait for the private money to be paid and who would be able to issue the coin between 5 and 6 January.
按照计划，一夜暴富，财富自由，这些马上真的不是梦一场。然而眼睛一闭一睁，12个小时后，梦碎只在一夜之间。私募的大头，关键先生Z的私募款进不来了。
The plan was to be rich all night, rich and free, and it wasn't really a dream right away. But when the eyes were closed, 12 hours later, the dream was broken only overnight. The big private fundraiser, key man Z's private fundraiser, couldn't make it.
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早在12月底，关键先生便告知他们，1月25号是个关键节点，不要撞枪口。“因为1月初，投资圈大佬频繁的高调发声，放利好消息，引韭菜入场。监管更早地来了。 迅雷被约谈，人人被退币，网易的宠物币还没上线即被喊停… …”
As early as the end of December, Mr. Key told them that January 25 was a key node, so don't hit the gun. “Because at the beginning of January, the big guys in the investment circle made a lot of high-profile noises, paid off good news, led to the entry of the pickles. The supervision came earlier.
以为自己在年前赶上了早班车，没想到成为了这波洪流中被甩掉的人。他们也没想过继续重来，这个圈资源一次就用光了。
They thought they caught up with the early bus a year ago, but they didn't think they'd be the ones who got dumped in the current. They didn't even think about going back, and the circle was drained once.
私募的大头资金未到账，W的发币计划也随之流产。而此前打点关系的交易，他们通通要用以太坊去偿还，约合人民币200万元。
Privately raised large sums of money have not been paid, and W’s monetary plan has been aborted.
以为做ICO没有成本，不过是搭上团队的劳动力，如今W团队不仅搭了功夫，还赔上了底裤。“公司早就没有钱，200万核心团队承担，卖车卖房。”
Thinking that being an ICO is not a cost, it's just a team job, and now the W team's not only hard-working, it's paying for the underpants. "The company's already got no money, 2 million cores to take care of it, selling cars."
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华丽转身的传销大佬：尔等都是我园子里的韭菜
Gorgeous salesman: It's all my groceries in the garden.
在币圈老司机西蒙看来，W币这种的团队其实是完成没上道。“私募不成功也可以ICO。ICO不成功，可以先上小交易所，割几波有钱了，再上大的。才走到私募就不干了，那么没有信仰。”
In the opinion of old banker Simon, a team like the W.I.C. really has no way of doing it. "The I.C.O. can't do it. The I.C.C. can go to a small exchange, cut a few waves of money, and then grow up. Then go to the private sector and quit, so there's no faith."
但在W看来，最难的不是发币和私募，而是第9、10步的坐庄和割韭菜。
In W's view, however, the hardest thing to do is not to pay money and collect money, but to sit down and cut vegetables on the 9th and 10th steps.
对他们来说，发币是件“so easy”的事儿。“现在做ICO的大部分是原来传销大军的华丽转身。”
For them, it's a "so easy" thing. "Most of what ICO is doing now is the gorgeous turn of the original distribution army."
此前在他的办公室，曾坐过二十个万人团队领导人。所谓领导人，即传销大佬，每人下面大约有1万人。他们不需要另请高明来站台，自己有号召韭菜的能力，自己坐庄。
In his office, he used to be a leader of a group of 200,000 people. The so-called leader, the marketing chief, is about 10,000 people below each. They don't need to call someone else to stand up, they have the ability to call pickles, and they sit on their own.
在西蒙看来，即使新币跌破私募价也不是很难操作的事情，本质不过一场资本游戏。“12月之后发行的新币，几乎全部破发。这时项目方回收代币，减少市场流通量，私募价格2元，可以1毛钱回收。市场上没币，我可以把价格拉到100 ，再跌回来。爱怎么玩怎么玩。”
In Simon's view, it's not hard to do, even if the new currency breaks the private price, but it's not just a capital game. “The new currency that comes out after December, it's almost all broken. This is when the project recovers the token, reduces market circulation, and the private price is two dollars, and it's 10 cents. Without money in the market, I can pull the price up to 100 and then fall back. How do I play?
基于过往经验，西蒙已经是这个成熟链条里的送水者。他为那些项目提供技术支持，给他们写白皮书，给他们联系交易所。一切都轻车熟路。
On the basis of his past experience, Simon is already a water carrier in this mature chain. He provides technical support for those projects, writes white papers for them, contacts the exchange. Everything is easy.
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明知道是骗局却欲罢不能的韭菜众生相
You know it's a trick, but you can't stop it.
“90%ICO都是空气，另外10%可能会由空气变落地。”w和西蒙对现在的ICO 市场，有着相同的看法。
“90% of ICOs are air, and another 10% may fall from air.” w and Simon share the same view of the current ICO market.
实际上，前仆后继的创业者，都打着成为那10%的旗号，日夜兼程，赶在年前ICO，成功发币。在这些创业者脑海中，住着一只钟，滴答滴答，7X24小时在发出警告：这是一场时间争夺战，割韭菜的时间要早过韭菜觉醒的时间。
In fact, all the former entrepreneurs were able to pay their bills with the 10% flag, day and night, before the ICO. In the minds of these entrepreneurs, they lived a clock, ticked and ticked, and issued a warning at 7X24 hours: it was a fight for time, and cut vegetables before they woke up.
菜场大妈和出租车司机，还没拿家底入场之前，不管是戴民还是西蒙，他们都知道，在这场赛跑中，没人想把这个庞氏骗局捅破。“像W币没上成的也是一堆。大家都不想捅破，还在拼命的联系媒体，发网文。维护这个谎言，捅破的话，涉及的人可不是一两个人，那可是诈骗。”
The market moms and taxi drivers, both Dai Men and Simon, knew that no one was trying to crack this Ponzi trick in the race. "As the W.W. didn't make it, it was a bunch. No one wanted to crack it, but they were trying to contact the media, texting it. To defend the lie, it wasn't one or two people involved, it was a fraud."
如今混乱的市场下，项目方可能不过是背后投资大佬们的提线木偶。
Now, in the chaotic market, the project may be just a puppet of the big investors behind it.
互联网创业者小白发现，最近3个月不少投资大佬打着区块链布道的名义，在搞ICO的事情，有的人还是名门之后。这些人通常在高档的下午茶会所，以小型交流会的形式，一场会议20人，买的最少的是小企业主，出价几十万至一百万。这样的活动一个月至少可以搞6场。
Internet entrepreneurs find that in the last three months, a lot of big investors have been sermons in the name of block chains, in the name of the ICO, some of whom are still famous. These people are usually in high-end teahouses, in the form of small exchanges, 20 people in one session, the lowest being bought by small business owners, at a price of hundreds of thousands to one million.
小白的感受是：“拥抱泡沫，就是明白告诉你，这是个骗局，但是大家都在玩这个骗局，越早投入，越早抛给下家。”近日，小白感觉这些大佬或许知道要东窗事发，最近三天朋友圈看不到相关的活动，照片也都删除了。
The feeling of White is, "Acceeding the bubble is telling you that it's a trick, but everyone's playing it, the sooner they get into it, the sooner they throw it at their homes." Recently, White felt that the big guys might know about the East Side, that they've been missing the relevant activities for the last three days, and that the photos have been deleted.
只要了解区块链的技术本质，就能看清现在疯狂的资本与项目。去中心化账本不是什么高深的技术，只是资本和市场找到了一个可以规避政策法律风险的圈钱方式而已，冠以一个让韭菜认为是未来发展方向的名头，以科技的名义行庞氏骗局之实。
If you understand the technical nature of the block chain, you can see the capital and projects that are now crazy. Decentralizing the book is not a very advanced technology. It is just that capital and the market have found a way to avoid the legal risks of policy.
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