浙江大学传媒与国际文化学院“百人计划”研究员、博士生导师，元宇宙产业与文化创新研究中心主任赵瑜佩在2023全球数字时尚创新大会暨元宇宙时尚峰会，“时空超越，多元融合”——元宇宙时尚分论坛，分享web3.0时代元宇宙的技术支持和观念融合，发展动力和市场潜力，当下元宇宙问题挑战不断，但未来前景发展依旧可观。
At the 2023 Global Conference on Digital Fashion Innovation and the Convergence of Fraternal Fashion Summit, “Time and Space Beyond, Plural Integration” — a forum on meta-coastal fashion — Zhejiang University's Media and International Cultural Institute, researcher and doctoral student mentor, Jo Yope, Director of the Centro de Investigación de Investigación y Innovación Culturale, shared the technical support and conceptual convergence of the Eurocosm at the time of the Web3.0, and developed the dynamics and market potential of the current meta-cosm challenges, but prospects for the future remain considerable.
web3.0：虚实融合的存在关系
从web1.0迈步到web3.0时代，给我们带来了很多的启发和震撼。那么到了web3.0时代，究竟在我们要做什么？我们需求是什么？我们的幸福指数是什么？
From web1.0 to web3.0, we have been inspired and shocked. So what are we going to do in the web3.0? What are we looking for? What are our happiness indices?
在web1.0到web3.0过程当中，我们经历了从可读、可写、可参与、可创造这样一个过程。所以在web3.0，至少我们可以看到现在应用最广的就是数字人、电竞、游戏这些行业。
In the web1.0 to web3.0, we go through a process that can read, write, participate and create. So at web3.0, at least we can see that the most widely applied industries are digital people, electric competitions, games.
如果我们可以理解为在元宇宙平台当中，有入口，有融合，有自动化，现在我们眼睛看得见摸得着，每个人都可以消费体验的，就是它的入口即数字人的领域。
If we can understand that there are portals, integrations, automation in the meta-cosmos platform, and now we can see in our eyes that everyone can consume the experience, it is its portal, the domain of the digital person.
当我们去探讨数字人和元宇宙的关系，学界比较应用广泛的理论就是“具身传播”。其实可以很容易理解，比如说我们每个人现在都非常依赖于手机、电脑，鼠标是手的延伸，电脑是身体的一个部分。再加上前段时间我们看到苹果发布的眼镜，我们也可以看到未来我们的生活和机器之间从人机交互走向了人机交重。所以在未来元宇宙也一样，我们可以通过不同的数字人，实现可持续的在场。
When we look at the relationship between the digital person and the meta-cosm, the wider theory is that it's “physically transmitted.” It can be easily understood, for example, that each of us is now very dependent on mobile phones, computers, the mouse is an extension of hands, and computers are a part of the body. Together with the glasses that apples have published in the previous period, we can also see that our lives and machines are moving from being interactive to being human. So in the future, the meta-cosm, too, we can achieve sustainable presence through different digital people.
走向成熟的数字应用市场
对于数字人现在有3种技术形态，分别是萌宠类、超写实类以及高保真类。那么从它具备的社会身份和应用场景来看，我把它划分为虚拟主播、虚拟偶像、虚拟员工以及其他应用。 Digital people now have three forms of technology: pets, super-writtens, and high-security. So, in terms of its social identity and application, I divide it into virtual anchors, virtual icons, virtual employees, and other applications. 这个产业链现在已经形成了相对比较完整的上中下游。在上游链，无论是从软硬设备端，它都在做很大程度的降维。以前最开始要几十万做出来的高保真类的数字人，到现在可能几十块钱就能做高保真的数字人。在这个行业发展动力当中，我们通过研究也发现，它还是离不开这三大维度。 The industrial chain has now formed a relatively complete upper-middle-down. In the upstream chain, whether from the end of a soft and hard device, it is doing a great deal of decomposition. 第一需要非常强大的动捕技术的支持；第二，粉丝文化；第三，市场潜力。那么基于这3个行业发展动力，现在数字人也产生了非常多的应用效果。 The first requires the support of very powerful technology for hunting; the second, the culture of fans; and the third, the potential of the market. So, based on the dynamics of these three industries, there are now a lot of applications from the digital population. 总体而言，数字人的行业从目前来看，我们可以说是处在了认知图谱的阶段，包括现在的自然语言处理，知识图谱、知识推理，都可以赋能我们未来数字人做更多人机交互的一些行为。比如说现在的数字人可以看到很多时候还是通过提前预录的形式做一些形象展示。但是在AIGC，尤其是ChatGPT出现之后，我们可以看到数字人可以做更多带有拟人化、人机交互，有情感共鸣的应用场景。 In general, the digital industry is currently at a stage of cognitive mapping, including the current natural language processing, knowledge mapping, intellectual reasoning, which can empower us to do more human interactions with future digitals. For example, the digital population can see more often than not a visual presentation in the form of pre-recorded recordings. But, after the appearance of AIGC, especially ChatGPT, we can see that digital individuals can do more applications with intuitive, interactive and emotional resonance.
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