运营培训心得体会10篇
10 courses on operational training
某些事情让我们心里有了一些心得后，可以通过写心得体会的方式将其记录下来，这样能够让人头脑更加清醒，目标更加明确。应该怎么写才合适呢？下面是小编收集整理的运营培训心得体会，欢迎阅读与收藏。
There are things that make us feel better, so we can write them down in a way that makes people more conscious and more purposeful. How can we write them better? Here is a small collection of business trainings that understand and welcome reading and collection.
20xx年为期三天的全国网络运营中心负责人培训，经过这三天的培训学习，同时又和全国资深网络运营专家们的一些交流，我从中学习到了许多很有价值的东西。
I learned a lot of value from the three-day training of the head of the National Network Operations Centre in 20xx, which took place during these three days, together with some exchanges with the country's senior network operators.
一 网站建设运营
网站建设主要以突出我们的品牌优势为主体，同时在建设的过程中也要和搜索引擎紧密相关，网站排名的优化主要是表现在搜索引擎和网站良好的用户体验，在网站监测与管理中，我们要及时关注竞争对手的网站，学习和借鉴，扬长避短。
The website is built primarily to highlight our branding advantages, and is closely linked to the search engine in its construction process. The top-down of the site is reflected in the search engine and the good user experience of the site. In website monitoring and management, we need to pay timely attention to the competitors'websites, learn and learn and learn, and stay out of it.
二、社会化媒体营销
在网络推广过程中，我们不仅仅要覆盖到互联网80%的直接用户，也要考虑到20%的意见型用户，根据数据分析显示：有80%的直接用户都是经过20%意见型用户的建议或者是介绍之后，就会有意向和我们进行交易。品牌传播和口碑传播往往是更重要的，我们应该具有品牌宣传系列和品牌影响系列。
In the process of Internet outreach, we need not only to reach 80% of direct users on the Internet, but also to take into account 20% of opinion-based users. According to data analysis, 80% of direct users are willing to trade with us after 20% of opinion-based users have suggested it or introduced it.
三、搜索引擎营销
III, search engine marketing
1、站在网民的角度，从网民的思维模式、检索习惯、需求目的和生活背景等因素来选择关键词。
The key words are selected from the perspective of the Netizens, from such factors as their mindset, search habits, purpose of demand and background of life.
2、在培训课程中，我学习到了以前不知道的关键词拓展的一些方法和一些帐户管理等等。更重要的是在拓展关键词的时候，我们可以用拼音缩写和英文的缩写等方法来扩展关键词。
In the course, I learned some methods and some accounts management that were not previously known about the expansion of keywords. More importantly, when expanding keywords, we can expand keywords by spelling and English acronyms.
3、关键词分组的.重要性：主要是方便日常管理和平时进行帐户优化等，可以对转化目标、阶段、产品、地域、等进行分析，还有关键词的长度针对性的优化策略。
3. Importance of the grouping of keywords: account optimization, among other things, to facilitate day-to-day management of peace, which allows analysis of transformation objectives, stages, products, geography, etc., as well as strategies to optimize the length of keywords.
4、创意的撰写：文字创意要围绕用户兴趣撰写，诉求点明确，吸引用户点击访问，还要突出我们学校的独特优势(如品牌优势和就业优势等)，在创意撰写的过程中我们可以加入一些数字类型、特殊符号等，这样可以吸引我们的用户点击广告。
4. Creative writing: Word creation should be written around user interests, call points, attract user clicks, highlight the unique advantages of our schools (e.g. brand and employment advantages, etc.), and we can include digital types, special symbols, etc. in creative writing, which will attract our users to click on advertising.
四、院校经验分享
我们要以网站内容建设为王道，要提高网站的可读性，坚持每天更新文章，让我们网站具有更高的可读性，但是在更新文章的时候不能草率了事，我们要站在网民的角度上去阅读这篇文章，如果我们自己这关都不能过关，那又怎么让网民接受我们的网站呢。要是只是应付了事，这样只会让我们的网站走向无人理采的趋势，在网站内容建设过程中，我们可以做一些视频宣传。让网民觉得我们的网站更接近于社会化和人性化。这样也会提高我们网站平均水平。
We're going to build a website with content, make it more readable, keep it up to date, make it more readable, but we're not going to be hasty in updating it, and we're going to read it from the perspective of the Internet. If we can't get through this, how can we make it acceptable to the Internet? If we just deal with it, we're going to leave our website unattended, and we're going to do some video publicity in the process of building it. Let's make it feel like our website is closer to socialization and humanization. This will also raise the average of our website.
为了提升营运主管的履职能力，省分行在哈尔滨培训中心举办了20xx年营运主管履职能力提升专项培训班，我很荣幸参加了这次培训。培训安排了销售风险管理、声誉风险管理、综合网点营销服务训练、柜面业务操作风险防范、员工心理管理及压力管理等六门课程，指明了营运主管一职的转型创新方向，那就是做一名营销型的核算管理人员。短短四天的培训，丰富了我的理论知识，开拓了视野，拓展了思维方式，真正受益匪浅。现将培训心得总结如下：
In order to enhance the ability of the operations manager to perform his/her functions, the provincial branch organized a special 20x-year training course at the Harbin training centre, in which I was honoured to participate. The training included six courses on marketing risk management, reputational risk management, integrated website marketing service training, desk operations risk prevention, staff psychology management and stress management, which identified innovative ways to transform the function of the operations manager, namely, to be a marketing-type accounting manager. Four days of training, which enriched my theoretical knowledge, opened my horizon, expanded my thinking, and actually benefited from it.
一、风险管理。日常工作中，销售风险的产生无外乎两种情况，一是客户缺乏风险意识，或是完全基于对银行的信任而购买自己并不懂的产品；二是客户经理缺乏专业意识，或有意识的简化销售流程，弱化风险提示，甚至隐瞒、诱导、误导客户购买产品。通过销售风险管理和声誉风险管理的学习，让我意识到要做好风险管理，不只是要做好内部控制，强化员工的`风险防范意识，也要做好外部控制，改善外围环境，主动宣传，增强客户的风险意识，让客户学会主动识别风险、规避风险。银行与客户是相互依存的关系，一荣俱荣，一损俱损，风险防范需要我们每一个人的共同努力。
I. Risk management. In day-to-day work, sales risks arise in two situations: when clients lack risk awareness or purchase products they do not understand solely on the basis of trust in banks; and when client managers lack professional awareness or consciously simplify marketing processes to weaken risk tips and even hide, induce, or mislead customers to purchase products. By learning about marketing risk management and reputational risk management, let me realize that risk management requires more than internal control, `risk awareness' awareness for employees, external control, improved peripheral environments, proactive advocacy, risk awareness for clients, and proactive risk identification and risk avoidance.
二、营销服务。在这样一个全员营销的时代，怎样做好网点营销服务也是一门重要的课程，在课程中，老师采用了讲授和互动两种教学方式，通过各种生动的案例，深入浅出地介绍了成功营销的全过程。通过金融营销八大专业化流程，教会我们怎样选择客户，接触客户，而后约访沟通，挖掘需求，接着产品推荐，异议处理，最后成交缔结，客户维护。在互动过程中，老师引导我们将理论知识运用到实际工作中，让我们认识到理论与实际的差距，认识到自己的不足。通过情景演练，调动学员的积极性，达到事半功倍的效果。
Second, marketing services. In an age of full-time marketing, how to do online marketing services is also an important course, in which teachers use teaching and interactive teaching methods that provide insight into the whole process of successful marketing through a variety of vivid cases. Through the eight major financial marketing specialization processes, we teach our clients how to choose, contact their clients, then interview and communicate, dig out the demand, and then deal with the products, deal with them, deal with them, and maintain them. In the interactive process, teachers guide us to the practical application of theoretical knowledge, so that we recognize the differences between theory and practice and recognize our shortcomings.
三、柜面业务的操作风险防范。老师从操作风险的认知，操作风险提示和如何防范操作风险三个方面进行讲解，通过各种真实的案例介绍，使我对风险防范有了更深刻的认识。首先要提高思想认识，合规操作是业务发展的基础，其次要加强学习，提高自身素质，最后是做好员工管理，了解员工的思想动态。风险无处不在，我们一定要谨小慎微，防范任何有可能出现的风险。
Teacher presentations on operational risk awareness, operational risk alerts, and how to protect against operational risk have led me to develop a deeper understanding of risk prevention through a variety of real case studies. The first is to raise awareness that compliance is the basis for business development, and, at the same time, to enhance learning and self-improvement, and finally to manage staff well and understand the dynamics of their thinking.
四、压力管理。不管是工作上还是生活中，压力会无可避免地伴随终生，压力是双刃剑，适当的压力也会促使人创造佳绩。不同的人对待同一个事件会有不同的心态，怎样利用好压力，调整自己的心态是最后这门课程的主要内容。老师幽默风趣的言语让我对这个严肃的课题留下了深刻的印象，在繁重的工作之余进行这样一次学习，让我感觉身心得到了一次调整。
IV. Pressure management. In both work and life, stress inevitably follows life, pressure is a double-edged sword, and appropriate pressure leads to good performance. Different people have different mindsets about the same event, how to use good pressure, and how to adjust their mindsets is a key element of the last course. Teacher's humorous rhetoric impressed me with this serious subject, and it made me feel like I've had a physical and mental adjustment during the rest of my heavy work.
短暂的培训很快就结束了，虽然很遗憾没有见到哈尔滨大雪纷飞的场景，但老师们专业又生动的教学让我受益良多。千里之行始于足下，今后我会立足岗位，扎实工作，将全新的思维模式运用到实际工作中，为建行的转型创新贡献一己之力。
The short training will soon be over, and while unfortunately not seeing a snowfall in Harbin, I have benefited greatly from the professional and vivid teaching of teachers. A thousand miles of journeys have begun, and I will continue to work in a position where I can apply a new way of thinking to practical work and contribute to the transformational innovation of the road.
今年我有幸参加了左主任的小学教师新媒体新技术培训的学习。在培训学习中，我对新课程改革的理念有了更深刻的认识，明确了厚实文化底蕴、提高专业素养的重要性，提高了思想认识、提升了学习理念、丰富了专业理论，现总结如下：
This year, I have had the privilege of participating in the training of the director of the new media for teachers in primary schools. In training, I have developed a deeper understanding of the concept of the new curriculum reform, clarifying the importance of a strong cultural background, raising professional literacy, raising awareness of ideas, improving learning concepts, and enriching professional theory, as follows:
一、通过培训，提高了自己的思想认识
通过此次培训，我更清楚地知道了新课程改革对教师所提出的要求。以前往往只局限于一根粉笔、一本书的教育模式，已经远远不适用于今天的教学要求。我们要以更宽阔的视野去看待我们从事的教育工作，不断地提高自身素质和教育教学水平，不断地总结自己的得失，提高认识，不断学习，才能适应教育发展对我们教师的要求。
As a result of this training, I am more aware of the demands placed on teachers by the new curriculum reform. The educational model, which was often limited to one chalk, one book, is no longer suitable for today’s teaching requirements.
网络研修，好处多多。可以说网页学习的即时性，有利于我自主安排学习，减少了工作与学习的矛盾。可以说网页学习的快捷性，有助于我提高学习和实践应用的效率。可以说网页学习的互动性，有助于我和众多教师及时学习和解决一些实际问题。
Web-based learning can be said to be instantaneous, enabling me to organize my studies autonomously and reducing the contradictions between work and learning. It can be said that the speed of web-based learning helps me to improve the efficiency of learning and practical applications.
二、通过培训，提升了现代教育技能
原来，我对于计算机方面的'操作只是停留在一些基本的层面上，例如在文档中完成一些文稿的撰写。通过这次光顾我们的国培学习网页，如今，我已经能够熟练的利用计算机，进行各种方式的操作，编辑出自己较理想的电子稿件，发送给同事和学生。能利用自己的博客与同仁互动，时常的发表自己的一些学术上和某些思想上的见解，对自己的业务水平也有了进一步的提高。在培训中学习网页，填补了我计算机操作知识的空白。
Turns out, I've been working on computer-related' operations at some basic level, such as writing some scripts in our files. Through this study page, I have now been able to use computers, operate in a variety of ways, edit my own ideal electronic texts, and send them to colleagues and students. I can use my own blog to interact with colleagues, often publish some of my own academic and some intellectual insights, and further improve my level of business.
三、通过培训，夯实了专业知识基础
作为一名数学教师，在这个学习页面上，通过老师引领，帮助我进一步领会了新课程的教学理念，让我对数学教学有了深入的理解与思考；通过参与学习、反思体会，帮助我认识并掌握了数学教学的新方法、新手段，并且能够有效地运用到自己的实际教学中去。
As a math teacher, on this learning page, through the teacher's leadership, I have been able to learn more about the teaching philosophy of the new curriculum, to develop an in-depth understanding and thinking about mathematics teaching, and, through participation in learning and reflection, to recognize and master the new methods, tools and methods of mathematics teaching, and to apply them effectively to my actual teaching.
此次培训，使我受益匪浅。在今后的教育教学工作中我将把学习到的网络知识运用到实践中来，不断充实自己的教学方法和业务能力，使学生们变“苦学”为“乐学”，给初中打下良好的基础。
I have benefited greatly from this training. I will apply the web-based knowledge I have learned to practice in future teaching and learning, constantly enriching my teaching methods and business skills, making students “hard learning” as “joying learning” and laying a good foundation for junior secondary schools.
X年X月X日，在公司的组织下，我与同事们参加了为期三天的微信运营培训。
On X of X year, organized by the company, I participated in a three-day micro-business training with colleagues.
培训主要介绍了与微信类似的信息传递软件的成功运营经验，通过参加这次培训，我获益匪浅。
I have benefited from participating in the training, which focused on the successful operation of information transfer software similar to micro-mail.
一、开拓眼界与思路
i. Breaking eyes and thinking >/strang >
培训通过类似成功案例，展示了微信运营开发的广阔前景，使我了解在微信运营过程中，可以充分利用信息传递便捷的优势，使微信用户感受到随时随地、一对一的服务，从而为广告客户进行策略性广告营销，进而提高微信运营效益。
Through similar success stories, the training offers a broad vision for the development of micro-credit operations, making it possible to make full use of the advantages of easy-to-transmit information in the course of micro-credit operations, and to give the users of micro-credit a sense of ready-to-reach, one-on-one services, thereby enhancing the effectiveness of micro-credit operations by strategically marketing advertising to advertising clients.
二、提升了开发技能
II. Upgraded development skills
在培训中，还介绍了进行运营开发中的一些技术和应避免出现的问题，从而提升我的'开发技巧。
Some of the technologies and problems that should be avoided in conducting business development were also presented in the course of the training, thereby upgrading my `development skills'.
三、增加团队凝聚力
三天的时间虽然短暂，但是在这短暂的时间内，通过共同学习和生活，参加培训的人员形成了一个努力奋进、配合紧密的团队，为我们在今后的工作中配合更加顺畅奠定了良好的基础。
Three days are short, but in this short period of time, through joint learning and living, the participants have formed an ambitious and cohesive team that has laid a good foundation for a smoother alignment in our future work.
综上所述，参与这次培训，无论在工作还是在生活方面，都给予了我莫大的帮助，希望今后还能多参加类似的培训。
In the light of the foregoing, my participation in this training, both at work and in life, has helped me greatly, and it is hoped that in the future there will be more such training.
五月的花海，分外迷香。在这一年中承上启下关键性的季节，我们相约武局党校，集中培训网络新媒体相关知识，总结过去工作经验，学习当下先进媒体知识，把握未来宣传工作要领，助力铁路媒体宣传工作强基达标提质增效，为服务铁路发展营造好的社会舆论环境和口碑。
May’s flowering season has been a crucial one. In the course of this year’s season, we are meeting with the martial arts school, focusing on training new online media, taking stock of the past, learning from the current state of the art media, taking stock of future advocacy efforts, helping the railway media to promote better quality in Keeda, and creating a favourable climate of public opinion and reputation for the development of service railways.
XX月31日至XX月2日，我有幸参与了局党校举办的20xx年全局网络新媒体工作培训班。此次集中学习，汇聚了来自我局69个单位100多个优秀通讯骨干，大家齐聚一堂，集中充电，相互学习，交流经验，共同近距离聆听新浪微博、腾讯大楚网等资深媒体人的精彩授课，感受一次思想的洗礼。培训过程中各位领导及媒体专家的讲座，或深刻、或睿智、或沉稳、或思辨，无不滋养着我的心田。讲师们丰富的网络案例，精湛的理论阐述，使我受益匪浅。
From 31 XX to 2 XX, I had the privilege of participating in a 20x-year training course on new online media work at the Bureau’s Party School. The course was focused on more than 100 excellent communications cadres from 69 units of our Bureau, gathering together to charge each other, learn from each other, share experiences, listen to the excellent lectures of senior media outlets such as the New Wave, the Tetsu Network, and feel a baptism of thought. I benefited greatly from the leadership and media experts during the course of the training, either in depth, wisdom, or calmness, or thoughtlessness.
一、以“双微”平台为突破口，创新运用媒体形式。
i. Innovative use of media as a gateway to the “twilight” platform.
在当下万物皆媒的环境下，微博、微信无疑是市场份额最多，关注度，运用最广泛的媒体形式。
In the current environment, where everything is in the media, there is no doubt that Weibo and Weibo have the largest market share, focus and use the widest possible media.
首先，微博依然是突发事件集中爆发平台、第一信源。是公众知情权和表达意愿的重要诉求通道。是政府、企业形象宣传、危机管理不可替代的平台。铁路身肩公益，决定了其微博的政务属性。铁路微博突出面向百姓贴心服务，及时发布信息、加强与民众的互动性，已成为铁路做好网络舆论正面引导，提升公信力，树立良好社会口碑的重要抓手。运营好铁路微博平台需要设立专项管理制度，增强风险防范意识。面对广大网民，要端正服务态度，勤思考，多互动，善总结。
Weibo remains, first of all, a platform for concentrated outbreaks and first sources of trust. It is an important channel for public information and expression of will. It is an irreplaceable platform for government, corporate image promotion, and crisis management.
其次，微信已然成为人们不可或缺的生活方式。自宜车新媒体成立以来，微信运营开始步入正轨，《视频直播》、《乘着火车去踏青》、《企业宣传片》、《VR全景》、《夜话读书》等栏目内容丰富，形式多样的新媒体作品均受到用户一致好评，有效的传播了宜车声影。虽然成绩显著，但问题也不少。目前平台涨粉遭遇瓶颈、缺乏粉丝互动、关注群体不均衡男女比例达7/3等问题突出。
Since the establishment of the new media, the operation has begun to get on track, with such columns as Live Video, Trains, Business Films, VR Panorama, Night Talk Books, and so on, new media productions in a variety of forms have been well received by users and effectively disseminated. While significant, there have been a number of problems.
针对出现的问题，我们可以从这几个方面入手：一是改变传统的“5W”文字表述方式，以贴近用户、通俗化、短句式的方式加以改造，降低用户的抵触心理，提高作品传播率。二是创新利用媒体形式，实现媒介交互融合，例如全景视频直播、全景趣味动图、线上直播等，以丰富平台内容，增强吸粉能力。三是研究用户心理，参考用户先知需求、价值需求、忌难求简需求。四是及时回复粉丝评论，把用户当伙伴、当朋友，虚心听取粉丝意见建议，同时适当开展活动征集粉丝意见，吸引新用户，留住老用户。
In response to the problems that have arisen, we can start with a change in the traditional version of the “5W” by adapting it in a way that is user-friendly, generalized, short phrased, reduces user resistance and improves the dissemination of works. Second, innovative use of media formats and interactive integration of media, such as panoramic video broadcasts, panorama animations, live webcasts, etc., to enrich the platform's content and enhance powder-smoking capacity. Third, researching user psychology, referring to the needs of the user's prophet, value demands, and the need for simplicity. Fourth, responding to fans' comments in a timely manner, using users as partners, friends, listening to fans' advice, while carrying out appropriate activities to gather opinion from fans, attract new users and retain older users.
二、严把宣传关口，提高舆情风险防范意识。
Second, close the door and raise awareness of risk prevention.
网络是把双刃剑，随着移动互联网时代全面到来，面对互联网资本构成日趋复杂化及网络交互性日益增强的局面，网络舆论异军突起，形势严峻。一般而论，面对错综复杂的新型舆论环境，铁路部门往往处于寡不敌众的劣势，而观众“天然地”具有善良、同情、公正等道德优势，加之新信息传播技术带来的诸如匿名、暗示、传染等适合“起哄嫁秧”的集合心里机制，舆情处理工作难度之大可想而知。
In general, in the face of a new and complex climate of public opinion, the railway sector is often at a disadvantage, while viewers “naturally” have moral advantages such as goodness, compassion, justice, and, in addition to the collective mechanisms that new information dissemination techniques, such as anonymity, insinuation, transmission and so on, are likely to be difficult to handle.
笔者认为可以从以下几个方面着手：一是成立舆情监督机构，完善舆情考核机制，建立舆情应对机制，及时的发现舆情、研判舆情、处理舆情。二是坚持诚实为本、及时发声、依法依规的舆情处理原则。处理舆情反映要快，应对要灵活，回复要准确，处理过程要细致。三是处理舆情要有前瞻性，未发声、先研制，错了态度要诚恳，遭遇诬陷坚决斗争，误解误传巧妙解释，特殊情况下可以向相关媒体寻求帮助。力避“化危为险”、力求“化危为安”、力争“化危为机”。
I think it can be done in the following ways: first, by setting up a monitoring body, perfecting an assessment mechanism, setting up a mechanism for dealing with situations, discovering them in a timely manner, developing them, and dealing with them. Second, by adhering to the principles of honesty, timely voice, and due process in accordance with the law.
三、助力网评提质上量，营造和谐外部环境。
网络评论是网络媒体的旗帜和灵魂，有着重要的社会教育意义和社会引导作用。随着我国铁路的高速发展，社会监督越来越严苛，群众的各种呼声接踵而来，如何答疑解惑、调节舆论温度、平衡社会心态、协调社会行为、避免传播误区成为铁路舆情处置的重要使命和严峻考验。笔者认为可以从以下几个方面助力铁路网评提质上量。
Cyberlogic is the flag and soul of online media, with important socio-educational implications and social guidance. With the rapid development of our railways, social surveillance has become increasingly demanding, and popular voices have been echoed to answer questions, regulate the temperature of public opinion, balance social mindsets, reconcile social behaviour, and avoid miscommunications becoming an important mission and a serious test of railway management.
1、增加评论的附加值。即作为评论员，你应该懂的比别人多一点，能说出来的东西比别人多一点，能够提供的有价值信息比别人多一点。
Adding added value to the commentary. As a commentator, you should understand a little more than others, you can say more than others, and you can provide a little more valuable information than others.
2、增加评论的可信度。俗话说的好，隔行如隔山，不同领域有不同的专业知识，而专业的知识才更能让人信服。
2. To increase the credibility of the comments. As the saying goes, there are different areas of expertise, and professional knowledge is more convincing.
3、提升评论的文字功底。文理通畅的文章才能赢得更多的关注。相反，平淡无味或过于艰涩的行文，必然会让人失去阅读的兴趣。
Three, raising the profile of the commentary. A well-versed article will gain more attention. On the contrary, a flat or overly hard-working writing will inevitably lose interest in reading.
所以，要写好评论，除了有独特的'观点触角，更要有扎实的文字功底。四是增加标题的含金量。一个好标题是一篇成功文章的一半。级别越高的媒体，稿件来源越发是供远过于求，一个夺人眼球的标题，是稿件能否步入编辑“法眼”的敲门砖。同时，标题中要能够直观表达笔者不同寻常的思想和高度，要在芸芸众生中给人标新立异的感官。
So, to write a good commentary, in addition to having a unique 'view touch', there is a solid text base. Four is to increase the size of the title. A good title is half of a successful article. The higher the level of the media, the more the source of the text is too much to demand, the more the headline of the eye is whether the text can enter into the editing of the "Eye of Law."
四、广纳人才，打造过硬宣传团队。
海不择细流，故能成其大，山不拒细壤，方能就其高。开放的体制之下才能迎来百花齐放百家争鸣的壮阔景象。在新媒体建设的道路上唯有不拘一格，开放舞台，才能广纳人才，实现创新突破。未来的宜车新媒体，需要集大家之智慧，只有坚持公平、公正、开放、共享的运营理念，发扬媒体成员创新、勤劳、协作的优良品质，才能真正实现讲好宜车故事，传播宜车声影的目的。
The sea does not choose its size, and the mountains do not reject its size. Open institutions allow for a grand view of the world’s diversity. Only by opening the stage to new media can new talent be created and innovative breakthroughs achieved. New media in the future need to gather the wisdom of all. Only by adhering to the concepts of fairness, justice, openness and shared operation, and by promoting the high quality of innovation, hard work and collaboration among the members of the media can they truly achieve the purpose of telling the right story and spreading the right voice.
怀着期待与好奇，终于迎来了中国银行新入行员工培训。从小到大，我们学习了无数课程，历经十年寒窗，参加了多少场培训多少次考试，但这次的岗前培训对我们的意义是绝无仅有的，它作为我们人生的重要的桥梁，让我们从学习走向实践。我们收获远比预想还要丰富。
With expectations and curiosity, China’s new banking staff has finally been trained. From childhood to age, we have studied numerous courses, 10 years in the cold, and have participated in many tests, but this pre-service training is of unique significance to us, and it serves as an important bridge in our lives, allowing us to move from learning to practice. We have learned far more than we expected.
参加完培训，我最深刻的感触就是觉得自己十分幸运。人力资源部投入了大量的人力、财力，聘请到专业人员给我们进行拓展训练和礼仪指导，同时又请到了地区分行多位经验丰富的领导以及优秀员工，短短的5天内，把我们凝聚在一起，学习了银行的。基本情况，融入了中国银行这个大集体中。有人说：小胜靠个人，中胜靠团队，大胜靠平台。而中国银行就是这样一个优秀的平台。在这里，我们将与中国银行共同发展，把个人的职业规划与中国银行的发展融合在一起，共同实现腾飞。
The Ministry of Human Resources has invested a great deal of human and financial resources in providing us with outreach training and ceremonial guidance, while at the same time it has invited a number of experienced leaders from regional branches, as well as excellent staff, to bring us together and learn from banks in just five days. The basics have been integrated into the big group of Chinese banks.
人力资源部的领导和同事们对这次培训做了相当合理的计划。首先给我们讲解了银行工作者所必须的服务礼仪，接着了解到了在银行工作所需要遵守的规章制度，然后学习了银行的增值金融客户服务。在最后，我们了解到了银行的一些业务：负债和借记卡业务，储蓄存款的工作重点，外汇的一些知识，银行的中间业务，个人网银业务，信用卡的分类和一些实用情况，中国银行现金出纳业务的.管理方法。
The leadership and colleagues of the Ministry of Human Resources made a reasonable plan for this training. First, they explained to us the required courtesy of banking workers, then learned about the rules and regulations to be followed when working in banks, and then learned about the value-added financial customer services of banks. Finally, we learned about some of the banking operations: liabilities and debit card operations, focus on saving deposits, some knowledge of foreign exchange, intermediary banking, personal network banking, credit card classification and some practical information.
紧张而充满挑战的培训结束后，我们学到了很多。作为一名中国银行的一份子，如果不了解中国银行历史，就如同一个中国人不知道国旗国歌一样可悲，不论我们今后在什么岗位，从事什么工作，都必须了解中国银行，我们每天要以金钱和数字为工作对象，这需要时时处处的细心谨慎、诚实守信、守法合规、勤勉尽职、对每项工作负责到底。同时作为一名新行员，我们应该学习法律知识，加强风险防范。面对其他国有商业银行、外资银行争夺市场，中国银行需要提高服务质量，加强品牌建设来提高自身竞争力，而这除了要制定相关法规外还需要每个行员以热情饱满的精神对待每天的工作，以灿烂的笑容面对每一位客户。培训课上，我们花了大量的时间来学习柜面业务操作流程，包括对公业务和对私业务，这是我们大部分人入职后要从事的工作。这次的培训汇集了许多领导和前辈的智慧和辛勤劳动，他们总结了自己十几年甚至几十年的工作经验，让我们在如此短暂的时间里学习到了银行主要业务知识，把我们领进了中国银行的大门，同时也让我们领略到了优秀中行人的风采。
We learn a lot after intensive and challenging training. As a Chinese bank, if we do not know about China’s history, it is as sad as a Chinese bank’s lack of knowledge of the national anthem of the flag. We must know China’s banks, regardless of where we are and what we do in the future. Every day we have to work with money and numbers, which requires care, honesty, compliance, diligence, and accountability for every job. As a new banker, we should learn legal knowledge and risk prevention.
短暂的培训结束了，我们将被分到不同地区的岗位上开始工作，五天的时间大家培养了深厚的感情，不在乎时间的长短，我们重视的是共同的经历，也许只有在这样优秀的平台上才能迅速培养出优秀的团队。五天虽然短暂，但是这次培训对我们来说是人生重要的转折，它把我们从象牙塔带入了职场，使我们从一个青涩的大学生走向一个有责任心、充满自信的职业人。当今银行业竞争日益白炽化、专业化，中国银行能够在其间稳步前行并不断发展壮大，归功于这一大集体对中行的着力落实与施行，着重于客户对中国银行的满意度与归属感。同时在中行员工中树立忧患意识，就是要使自己意识到目前自己取得的成绩与要求还有差距，还有许多不足之处，万不可满足现状，不思进取。每个人都收获颇多，希望大家把这一份激情，信任，感激与责任带到未来的工作中，踏踏实实的走好每一步，与中国银行共同发展。
The five-day training, although short, is a life-changing transition for us, bringing us from an ivory tower to a responsible, self-confident profession. Today, banking competition is becoming increasingly indifferent, professional, and China’s banks are able to move steadily forward and grow, thanks to this big group’s commitment to China’s work, focusing on customer satisfaction and a sense of belonging to China’s banks.
20xx年6月在招商银行进行的拓展训练之旅非常好，既锻炼了个人素质与意志，又增强了团队意识和集体荣誉感，在竞技和娱乐之余，同事与同事之间都发现了在平时工作中没有注意到的优点：勇气、自信、敢于承担责任等。此次拓展培训我怕受益良多，我要将这份激情无线保持在工作生活中。
The outreach tour in June of 20xx at the Merchant Bank was very good, both in terms of personal qualities and will, and in terms of team consciousness and collective honour. At the margins of competition and entertainment, colleagues and colleagues discovered the virtues that had not been noticed in their normal work: courage, self-confidence, taking responsibility, and so on. I fear that the outreach training will benefit me much, and I want to keep this passion on the line in my working life.
1、人生路上最大的“障碍”和“敌人”不是环境，不是别人，而是“自己”，因此，只有正视自己，清晰认识自己，勇于战胜和克服自己的人性弱点，才能在人生的路上走得更远。
1. The greatest “obstacle” and “enemy” in life are not the environment, not the other person, but the “self”, so that only by looking at themselves, knowing themselves clearly and being brave enough to overcome and overcome their human weaknesses can we go further along life's path.
2、记得梁启超曾经说过：“凡是我受过他人好处的人，我对他便有了责任”。公司是一个团结互助的集体，我是其中之一，公司兴我荣，公司衰我辱，这是我们对责任的理解。责任就是份内应做的事情，承担应当承担的任务，完成应当完成的使命，做好应当做好的工作。
It is our understanding of responsibility to do what should be done, to do what should be done, to do what should be done, and to do what should be done.
3、一个优秀的团队必须有明确的目标。只有设定明确的目标才能使一个团队产生共同的行动方向和行动力，这一点无论是个人或团队在工作中必须要确立的。
3. A good team must have clear objectives. Only clear targets can create a common direction of action and action for a team, whether it is established by individuals or teams in their work.
4、马云讲过：“如果你想要成功，一定要保持激情，这份激情不是一天，也不是一年而是需要一直保持到老。”不管什么时候你都必须保持激情，这样你才能完全的投入到生活工作中的每一项小事情中，从而使你获取更多的收获。
As Maun said, “If you want to succeed, you must keep your passion, not for a day, not for a year, but for the rest of your life.” At all times, you must keep your passion, so that you can fully commit to every little thing in your life, so that you can reap more.
在本次拓展的过程中，每个队的队员之间最关心的都是如何组织、协调及配合好，而不是只要自己做好了就可以了，队员对团队的关注已远远超过了其自身！团队合作得精神更是发挥得淋漓尽致。
In this process of expansion, the most important concern of each team is how to organize, coordinate and cooperate, rather than just do it on its own. Team attention to the team is far greater than to itself.
本次有幸参加了由贵州环保厅和相关部门主办的“20xx年全省环境污染治理污废水处理设施运营管理培训”。虽然这次培训只有短短的一个星期，但意义非常重大，经过本次培训，本人对污水处理厂运营管理工作有了更深入的了解，大大有助于以后的工作。非常感谢各位老师，是你们的辛苦付出才有我们的茁壮成长，在此请允许我道一声：“老师，你们辛苦了”。
I am honoured to have participated in the 20xx year training in the management of wastewater treatment facilities throughout the province, sponsored by your State Environmental Protection Agency and related departments. Although this training has only been a short week, it is of great significance and, as a result of this training, I have gained a better understanding of the operation and management of sewage treatment plants, which will greatly contribute to the work ahead. Thank you very much, teachers, for your hard work to make our growth flourish, and let me say this: “Teacher, you have worked so hard.”
我是环保公司的一名污废水处理设计员，通过我的了解发现，现在的很多污水处理厂都缺少专业的运营管理人员，所以在运营中总会出现这样那样的问题，使我们的出水很难道标排放，通过这次培训肯定能很大程度上改善这方面的缺陷。本次学习，一是有机会与各位污废水领域中的精英有了更多的交流和互动；二是学到了许多以往理论上不知道，但在实践中被创造出来的精华，为我们以后的工作指明方向。这也是我们参加培训最重要的收获。
As an environmental company, I am a sewage treatment designer and, as I understand it, many sewage treatment plants now lack professional operators, so there are always problems in operation that make it difficult for our water to get rid of them, and this training will certainly improve them to a great extent. One is the opportunity to have more interaction and interaction with your elites in the field of sewage; the other is to learn a lot about what is theoretically unknown, but what has been created in practice, to show the way for our future work. This is also the most important achievement of our training.
对于污水处理厂的现状，我认为应该从以下几方面抓起：
With regard to the status of sewage treatment plants, I believe that the following should be taken up:
1、结合实际，提高运营管理水平
运行管理是搞好污水处理厂关键的环节。在污水处理厂的运营管理中，我们必须克服影响处理废水总量的各种因素，严格控制各种工艺参数，以环保局检测和化验室质量监测为依据，加强岗位巡视力度和频率，对生产过程实施全过程控制。在水量发生波动等种种异常情况下，都必须做到了保质、保量地完成每个月的污水处理，各项出水指标全部达到设计要求，符合环评标准。为保证设备、设施的综合性能，提高利用率，我们必须根据设备、设施的运行状况，向各方取经，建立各类设备基础台帐，制定科学合理的维修保养计划，保证正常的生产运行。同时依托ISO14001体系标准，贯彻管用结合，加大设备、设施现场管理力度，实行岗位责任制，加强运行岗位的值班巡视。开展对设备、设施管理方面的技术培训，做到人人懂技术，事事有专责。
In the operation of sewage treatment plants, we must overcome the factors that affect the total amount of waste water treated, strictly control the parameters of the process, strengthen job inspection and monitoring of the quality of the laboratory, and implement full process control of the production process. In exceptional cases such as fluctuations in water levels, it is necessary to complete the treatment of sewage every month in a safe and affordable manner, with all the indicators of discharge meeting the design requirements and environmental evaluation criteria. In order to ensure the integrated performance of equipment and facilities and increase their utilization, we must develop a rational maintenance and maintenance plan based on the performance of equipment and facilities, access to the infrastructure of the various types of equipment, a rational maintenance plan, and normal production operations, in accordance with ISO 14001 standards.
2、安全第一遵章操作
2, Security First Compliance
安全是企业的灵魂，是保证生产的第一要素。我们必须按照上级有关要求，全面搞好安全生产的各项工作，使安全管理实现系统化、规范化、标准化。首先，为稳产达标，从硬件设施上入手，保证作业安全。其次，从员工的思想教育入手，增强职工的安全意识。具体措施是组织职工认真学习安全操作规程，使员工把遵守劳动纪律、操作规范等各项规章制度牢记于心，并在日常工作中加强对职工的宣传和教育培训力度，加大安全检查力度，针对发现隐患及时整改解决，确保安全生产和人身安全。
Safety is the soul of the enterprise, the first element of which is to ensure production. We must make every effort to systematize, regularize and standardize safety management, in accordance with the relevant requirements of our superiors. First, we must ensure the safety of the operation, starting with hardware facilities, in order to ensure that the production standards are met. Secondly, we must promote awareness of the safety of workers, starting with their intellectual education.
3、责任明确奖罚分明
3 with clear liability sanctions
一个集体有形形色色的人，难免会有懒散、奸猾之辈，绝不能干不一样的活，拿一样的工资，让老实人吃亏。做事要安排到人，负责到底，为让老实人不吃亏，奸猾人难偷懒，分工要界线分明，不可摩棱两可，避免推诿扯皮。对于工作中积极主动，表现出众的优秀员工要采取多种方式给与表扬奖励，让优秀员工起到带头表率作用，激励先进，鞭策后进，凝聚战斗力。
It is inevitable that a group of people of all kinds will be lazy and devious, and that they will not be able to do anything different, with the same pay and the same loss for the honest. The people will be put in charge, so that the honest people will not suffer harm, the cheaters will not be lazy, the division of labour will be clear, there will be no ambiguity, and there will be no privation.
4、计划作业狠抓落实
4 with a plan to implement
良好的计划是成功的垫脚石。有资料显示，每一个成功的企业都有详细的发展规划，一年、三年、五年、甚至十年，美好的蓝图已经指明了前进的道路。对于一个污水处理厂来说，设备、设施是企业生命的核心，对于大型设备、设施的维护要提前计划。“有计划+没落实=0”，绝不能临时抱佛脚，等到设备彻底坏了，设施完全瘫痪了才去维修、清理，那时候就一切都太晚了。
Good plans are a stepping stone to success. There is information that every successful enterprise has a detailed development plan, and that a good blueprint for one year, three, five, or even ten years has shown the way forward. For a sewage treatment plant, equipment, facilities are at the heart of the enterprise’s life.
5、全面推进目标管理
5, fully advancing goal management
管理是目标的载体，目标是管理的价值实现。没有目标的管理是盲目的，无所适从的；没有管理的目标是空洞的。只有具体目标与管理方式的有机结合，才能达到管理的有效性、利益性。目标可分为阶段目标、总目标，阶段目标为总目标服务。目标只有分解到具体工作的方方面面，才能达到管理的目的和意义。污水处理厂根本目标是治理水污染，保护水环境。分解目标具体到管理工作的各个层面，就是公司对各科室提任务、定指标，进行自我发展和自我管理，共同努力实现效益最大化原则。目标管理根据不同专业和部门制定不同的量化标准，依费用指标形式加以考核。如：水处理单位成本计划指标；生产设备维修费用计划指标等。指标的制定根本原则是保证污水处理正常运行，强化水质达标率，强化水处理量和设备使用率，强化安全生产率，设备完好率，核定日用电量和全年用电总量，完成水处理当年下达的各项设备和维修更换工作目标明确，管理者与被管理者才能有动力，才能激发起每个职工的工作热情。经济责任和各项费用实行死基数，超额浪费处罚，节约奖励，加强了职工的主人翁意识，有利推动全厂经济效益的提高。
The objective is to manage water pollution and protect the aquatic environment. The basic objective of sewage treatment plants is to control water pollution and protect the aquatic environment. The objectives of decomposition at all levels of management are to enhance water treatment and equipment use, enhance safety productivity, improve equipment efficiency, approve electricity consumption on a day-to-day basis and use total electricity throughout the year. Target management is based on the development of different quantitative criteria based on different professions and sectors and is based on cost indicators, such as: water treatment unit cost plan targets; production equipment maintenance cost plan targets, etc. The basic principles are to ensure proper operation of sewage treatment, enhance water quality standards, enhance efficiency rates in the use of water treatment and equipment, improve efficiency in the use of equipment, approve electricity consumption and use throughout the year, complete water treatment targets in the form of cost indicators. The objectives of equipment and maintenance maintenance plan are clearly defined for the year.
6、加强管理创新管理
创新是指创造一种新的更有效的`资源整合范式，这种范式既可以是新的有效整治资源以达到组织目标的全过程式管理，也可以是新的具体资源的更有效配置等方面的细节式管理。一种新的管理方式方法的提出和实施，或能提高生产效率，或能节约自然资源，或能使人际关系协调，或能更好激励员工等。这些都将有助于组织资源的有效整合以达到预定目标。经过多年的实践摸索，结合厂情，建立有效的激励和约束机制。一是健全公司、科室、班组，层层监督机制，使目标管理有章可循，有制而遵。二是以管理制度为基础，建立完善三级考核制度。三级管理及考核制度的实施，目的是使干部有压力了，对自己要求严格了，使职工的自觉性加强了，积极性提高了。从而提高了整体工作的效率。
Innovation refers to the creation of a new and more effective `resource integration paradigm', which can be either a new and effective management of resources to achieve organizational goals through a process-wide approach or a more efficient allocation of specific new resources in detail. The introduction and implementation of a new management approach can either improve productivity, save natural resources, coordinate interpersonal relationships, or motivate staff. These will contribute to the effective integration of organizational resources in order to achieve the intended goals. After many years of experience, effective incentives and binding mechanisms can be put in place.
7、以管理促进技术进步
7 to manage for technological advancement
现代经济理论和实践都已经证明技术创新，技术进步是企业成长与发展的重要力量。污水处理业的发展过程，一直是依靠科学技术在向前推进，如何花最少的钱提高处理质量，始终是水处理部门行业研究的目的。从污水处理的工艺来看，由传统活性污泥法到现在的几十种各类处理工艺，都是人们在不断探求，针对不同的污水性质，用最少的能耗取得最佳的处理效果的结果。技术进步和技术创新的投入与产出是一个不确定的过程，它受诸多因素的影响，除了技术领域的因素外，管理效率及方式是一个重要的影响因素。因此，技术进步及创新的过程不仅仅是一个技术问题，同样也是一个管理问题。管理可以降低技术进步过程中的不确定性，提高技术创新的效率。
Modern economic theory and practice have demonstrated technological innovation, and technological progress is an important force for the growth and development of enterprises. The process of developing the sewage treatment industry has always been based on scientific and technological advances, and on how to spend the least to improve the quality of treatment, and has always been the aim of industry research in the water treatment sector. From the process of sewage treatment, the process of technological progress and innovation is not just a technical problem, but also a management problem. Management can reduce uncertainty and improve the efficiency of technological innovation in the course of technological progress.
经过本次环境污染治理污废水处理设施运营管理培训，本人对污水处理厂管理工作有了更深入的了解，但也发现自己的很多不足，在以后的中作中我将不断的是学习，让自己不断的进步。为环保事业而奋斗。
As a result of this training in the operation of sewage treatment facilities for environmental pollution management, I have gained a better understanding of the management of sewage treatment plants, but I have also found myself in a lot of shortcomings, and I will continue to learn and make progress in the future.
在公司工作有一段时间了，很荣幸有机会在工作之余参加这次公司组织的微信运营的培训。在这几天培训中，我的角色从员工转换为学生，每天都专心致志的学习，培训员善于通过例子讲运营技巧和团队合作。几天下来，我学到了很多东西。在这里感谢我公司给我了这样一个平台进行学习提高。
Working at the company for some time, I was honoured to have the opportunity to take part in the company’s micro-business training at the end of the day. During these days, my role was transformed from a staff member to a student, devoted to daily learning, and trainers were good at using examples of business skills and teamwork. A few days later, I learned a lot. Here, I thanked my company for giving me such a platform for learning.
听着这些讲师滔滔不绝的演讲，我深深的`佩服他们的知识，他们的自信和敏锐。也让我重新了解了运营的概念。都说学无止境，这几天学到的知识，我会好好的运用到今后的工作中去。作为一名公司员工，我们应该秉承公司的优良传统文化，在工作中应该讲信誉，讲效率，不断学习借鉴成功的案例，不断更新运营方式的变化，懂得如何从用户的角度出发，积极与用户沟通，根据他们的需求，改变营销策略。在今后的工作中，我认识到应该积极主动的发挥自身创造性，不要拘泥于传统的营销手段，善于利用便捷的通讯方式来打开市场，进行营销。做到思想有进步，素质有提高，工作有效率，业绩有提升。
Listening to these lecturers, I am deeply `confident with their knowledge, their self-confidence, and their sensitivity. I have also been rediscovering the concept of operations. Learning is endless, and the knowledge I have learned these days will be applied to future work. As a company employee, we should be committed to the good traditional culture of the company, with credibility, efficiency, continuous learning from successful cases, constantly updating changes in the way we operate, and learning how to communicate actively with users and adapt marketing strategies to their needs. In our future work, I have realized that I should be proactive and creative, not privy to traditional marketing methods, using easy communication methods to open markets and marketing.
对于未来要接受的工作和面对的挑战，我已经做好准备，我会继续喝同事们一道一起为公司更美好的明天努力奋斗。
I am ready to take up the work and challenges of the future, and I will continue to drink with colleagues to work together for a better tomorrow for the company.
时间过的真快，转眼间学习新媒体运营已经一个多月了。从这个行业的小白到慢慢地熟悉了这个行业。接下来说说这一个多月的培训心得和感受吧！
It's been more than a month since we've had time to learn how to run a new media. We've been getting to know the industry since we were young. Let's say we've been training for more than a month.
首先之所以会选择新媒体这个学科，更多的是自己的兴趣，看中这个行业的前景，其实当时选择并没有太多的考虑。当自己真正接触这个行业才发现其实新媒体并不想自己想的那么简单。
The first thing to choose a new media discipline is more of their own interest, looking at the future of the industry, which was not very much considered at the time. It was only when they really came into contact with the industry that they found out that the new media were not as simple as they thought.
要想学好新媒体，适应这个行业，我觉得要适应以下几点：
In order to learn the new media and adapt to the industry, I think it is necessary to adapt to the following:
1、要有良好的文字功底，虽然上课老师给我们讲了许多新媒体运营的小窍门，但是到最终，文章写得好才是硬道理。如果你想从事新媒体运营工作，你可以给自己定个小目标，例如先每天写一篇文章，题材自定，这样维持一个月后，你的文字功底肯定会有大幅度提升的；
If you want to work on a new media operation, you can set yourself a small goal, for example, to write a daily article on your own, so that in a month's time your writing will be significantly improved;
2、懂得借势宣传，最值得借鉴的莫过于杜蕾斯的文案，你可以先从模仿开始，最后自己进行创作。要懂得追踪热点，创造热点，并且要做到根据热点来进行编写文章，来博取大众的视线；
You can start with imitation, and you can do it yourself. You must learn to track hot spots, create hot spots, and be able to write articles based on hot spots and draw public attention.
3、学会美观自己的文章，特别是相关的排版，在最近的学习中也教会了我们如何让文章的排版显得更加精美，这也是极其重要的。要想在众多新媒体账号中脱颖而出，单单有好文采还是不行的，关键时刻还是要学会把自己所写的.文章来进行美观；
It is also very important that we learn how to make the layout of our articles more elegant in recent studies. If we are to be distinguished from the many new media accounts, whether we have good literature or not, at a critical time, we have to learn to look at our own writings...
4、垂直度一定要高，坚持发你自己定位领域的文章，保持垂直度的确定性，垂直度越高就越容易受到该领域里的青睐。
4. The higher the vertical level, the higher the verticalness, the higher it is, the higher it is, the greater its popularity.
其实培训最重要的还是要有气氛。这里有负责任，有教学经验的老师和认真学习的同学，你很容易地投入到培训中去，这是我最满意的。
In fact, the most important thing about training is the atmosphere. There are responsible teachers, teachers with teaching experience, and students who study hard, and it's easy for you to get involved in the training, and that's what I'm happy about.
媒体是指信息传播的媒介，有信息就有媒体。媒体在每一件事中都有不可替代的作用。正如诗经中有语云：“匪我衍期，子无良媒”道出了媒体举足轻重的作用。新媒体是媒体的一个相对概念，相对于以前的报纸，广播，电视等传统媒体，现今的网络、微信、微博、数字电视就是新媒体。随着科技的发展，会有越来越多的新媒体诞生并被人们所接受。营销是指企业发现或挖掘消费者的需求，从整体氛围的营造去推广和销售产品，让消费者深刻了解该产品进而购买该产品的过程。
The media are the medium for the dissemination of information, and there is information. The media have an irreplaceable role to play in everything. As in the poems, the media play an important role. The new media is a relative concept of the media, as opposed to the previous newspapers, radio, television, and other traditional media, today’s networks, micro-letters, microblogging, and digital television.
我们在老师的带领下，了解到基于web1.0到WEB3.0的网络营销发展史。Web1.0时代，20世纪90年代进入了Web1.0时代，企业网络营销主要通过企业网站和各种平台传播大量的营销信息，将企业产品和服务的价值传递给消费者或潜在消费者，以期得到更多的客户，其传播方式主要有网站平台信息展示、网络广告、电子邮件等。Web2.0时代每个用户可以参与到网站设计、网络内容制造过程中，网络开始体现出用户作为创造者的生产性功能。企业网络营销主要通过激发用户的参与，将企业产品和服务价值实现互动的有效传递，获得消费者或潜在消费者的认同以培养客户的忠诚度。Web3.0时代每个用户可以打造自己的互联网门户，或者创造属于个人的互联网应用平台，通过属于自己的一个平台进行信息交流。网络服务可按照每个人关注的信息类型、个人需求和偏好来传递相关信息营销2.0时代，有效的营销法则从AIDMA演化为AISAS：那就是从创意吸引受众注意Attention，激发受众参与的兴趣Interest，然后受众开始搜索相关信息Search，随着信息的积累，提高信心，开始参与行动或者购买行动Action，最后share(分享)产品的消费体验，形成口碑传播。由此我们也加深了对门户网站、网络视频、搜素引擎、E-mail、网络论坛、博客、微博、SNS、IM营销的解读。
Under the leadership of our teachers, we have learned about web marketing developments based on web 1.0 to WEB3.0. In the Web1.0 era, business network marketing has entered the Web1.0 era in the 1990s, where a large amount of marketing information has been disseminated, mainly through business websites and platforms, to consumers or potential consumers, with a view to communicating the value of business products and services to a greater number of customers, mainly by means of website information displays, web advertisements, e-mails, etc. Web 2.0, where each user can participate in website design, web content manufacturing, and the network begins to reflect the productive function of the user as the creator. Business network marketing has evolved from AIDMA to AIS: this is to attract attention from creative audiences, to generate Internet portals, or to create Internet application platforms belonging to individuals, to exchange information through a platform of his own.
当然，这些理论知识都不是照本宣科，而是在老师通过一个个新颖的`案例分享，激发我们的兴趣，然后对我们提问，同学们加入自己的思考进行讨论后回答，慢慢熟知到这些新媒体营销方式与分类。我们学习这门课程的时间虽然不长，但大家都觉得获益匪浅，让我们对新媒体营销有了一个更加全面细致的认识。课堂内容相当充实，讲到了大数据，微信营销，O2O物联网等在营销中的应用，讲到了粉丝思维，用户参与感，热点事件营销的一些原理。这次培训给我留下深刻影响的一个字是“势”—大势所趋，势不可挡的“势”。雷军说：“只要站在风口上，猪也能飞起来”。这句话让我有了深深的触动。我们不能逆势而为。21世纪是科技的时代，是互联网时代，O2O、物联网、微信就是大势所趋，社会是在向前发展的，我们必须去接受和开创新的事物，不然我们将注定被淘汰。我们面对的是广大的客户群体，我们除了要“造势”以外，还要学会“借势”借助一些热点话题，一些新兴的，广大客户都接受的营销手段，那样我们将会事半功倍，收到意想不到的效果。这门课程中我印象最深刻的是微信营销中的“病毒式”营销，原理是让每一个人都成为我们营销内容的传播者，让我们的产品被更多的客户所了解。人们对自己不喜欢的广告往往是排斥的，所以在营销上硬广不如软文，软文不如图片，图片不如视频，视屏不如游戏，游戏不如利益。让每一位客户都从你的营销当中获得利益，体验到快乐，并分享给周边的人，那么你的营销就成功了。
Of course, these theoretical knowledges are not based on the script, but rather on the teacher’s use in marketing, through a novel ‘studies sharing’, to stimulate our interest, and then ask us questions, and the classmates have joined in the discussion of their thinking, and they are slowly familiar with these new media marketing methods and classifications. We have learned this course for a little while, but we all feel that we have benefited from it, and that we have a much more comprehensive understanding of the marketing of new media. The classroom is quite rich in terms of the use of big data, micro-marketing, O2O networking, etc., in marketing, in the age of the Internet, in terms of fan thinking, in the sense of user participation, in the marketing of hot spots, and in the way that society is moving forward, we have to accept and create new things.
营销是一门科学，当中的原理和方法需要我们长期去摸索和实践，学习这门课程，不仅让我学习到了新媒体时代营销方式方法，更加深了对互联网思维的初步培养，思维的形成并非一朝一夕，还需要日后继续加强学习，不断总结。希望在以后的工作中，能够将理论联系实际，好好加以运用。
Marketing is a science in which principles and methods need to be explored and practiced over the long term, learning from the course not only to learn about marketing methods in the new media era, but also to deepen the initial development of Internet thinking, which is not overnight, but will need to continue to be studied and summed up at a later stage. It is to be hoped that in future work, theory will be linked to reality and applied.
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