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关键词：社区
从布洛克城到星球基地，越来越多的区块链项目开始涉足社区。我们经常会看到一些言论：
From Bullock City to the planetary base, more and more block-link projects are beginning to reach out to communities. We often see words:
区块链的本质是社区
The essence of the chain of blocks is community.
社区的本质是共识
The essence of the community is consensus.
……
社区是一群人聚集的地方
The community is where a crowd gathers.
——网络公开资料
— Web access to information
这是社区的原始定义，那对于区块链而言，社区仅仅是把所有的人聚集在一起吗？
Is this the original definition of a community, which, for a block chain, is merely bringing all the people together?
在区块链的世界里，社区到底意味着什么？
What does the community mean in a world of block chains?
正文
核心是从组织治理的方式来理解社区的意义或者价值，先看区块链的商业模式
The core is to understand the meaning or value of the community in the way of organizational governance, starting with the business model of the block chain.
一、从区块链的商业模式理解“社区”
通证经济的两大基石是区块链和token制度设计，token成为支付媒介和激励媒介，用户购买token支付商业系统提供的产品与服务，而设计和运行系统提供产品与服务的人获得token，token代表着对这个商业系统资产的所有权。
Two of the cornerstones of the pass economy are the block chain and the token system design, where token becomes the payment medium and the incentive medium, where users buy token to pay for the products and services provided by the commercial system, while those who design and operate the system to provide the products and services receive token, which represents ownership of the assets of the commercial system.
上述是从一个商业系统的激励与约束机制维度来看这个系统，但在这个生产协作过程中，除了程序系统之初就已经设计好的之外，在这个过程中还需要面临不少新情况、新事项、新问题， 需要全体token持有者做出重大决策，比如最近闹的沸沸扬扬的EOS超级节点竞选，需要通过持有EOS的人通过投票选出超级节点，这个过程就需要大量的讨论决策并达成共识，所以除了token制度之外，还需要一套组织治理与运作模式。
This system is viewed in terms of the dimension of the incentive and restraint mechanisms of a commercial system, but in this process of production collaboration, in addition to the process that was designed at the beginning of the process, there are a number of new situations, issues and problems that need to be addressed in the process, major decisions that need to be taken by all token holders, such as the recent booming EOS supernode campaign, and the need to elect supernodes by voting by those holding the EOS, a process that requires a great deal of discussion and consensus, so that, in addition to the TOKEN system, there is a need for an organizational governance and operational model.
二、从传统企业的治理模式看“社区”
先看看一个传统公司的公司治理与运作模式就比较容易理解为什么区块链项目会需要社区。
Looking at the corporate governance and operating model of a traditional company makes it easier to understand why block chain projects require communities.
在传统公司里面，股东出资拥有股份成为股东，并通过股东大会选举董事和监事组成董事会和监事会，然后董事会任命CEO等高管运营管理公司，普通员工按照领导和公司制度的要求执行事务，平时公司员工在总部或者分部办公，一个运行良好的公司通过三会以及各种公司会议来解决公司的运行事务。另外，除了公司治理解构/组织机构/流程外，好的公司还有强大的企业文化，也就是具有共同的使命愿景核心价值观，形成诸多做事原则，推动组织高效的协助。
In traditional companies, shareholders finance shareholders as shareholders and form boards and supervisory boards through shareholders’ congresses, which appoint executive management companies such as CEOs, executives as required by the leadership and corporate system, regular employees at headquarters or branches, and a well-functioning company through three meetings and various corporate meetings. In addition, in addition to corporate governance deconstructing/organizing institutions/processes, good companies have a strong corporate culture, i.e., core values with a shared mission vision, creating principles for doing business and promoting efficient organizational assistance.
所以，除了股份/期权/现金等核心激励约束机制外，一个区块链项目运行良好还需要治理结构/组织架构/流程和企业文化等软性制度进行保障，区块链公司同样需要。
Thus, in addition to core incentive binding mechanisms such as shares/ options/cash, a block chain project operates well and requires soft systems such as governance structures/organizational structures/processes and business culture to be safeguarded, as do block chain companies.
同时，区块链公司跟传统公司也有重大区别。
At the same time, there are significant differences between block chain companies and traditional ones.
传统公司，是中心化的组织方式，而区块链公司是去中心化，大家都持有token，都是这个商业系统的共建者和所有者，并且没有固定的传统公司金字塔式的组织结构，也没有固定的办公场所，大家更多的是基于共同的目标（物质和精神）、共同的规则，实现专业分工协作。
Traditional companies are central to the organization, while block chains are decentralized, all hold token, are co-builders and owners of the commercial system, have no fixed traditional company pyramid-style organizational structure and no fixed office space, and are more often based on common objectives (material and spiritual), common rules and professional collaboration.
所以，基于上述情况再来理解社区的概念：
Therefore, the concept of the community is understood on the basis of the above:
在区块链商业系统中，社区就是一群持有token的人的集合，大家基于共同的目标（物质和精神，其中精神非常重要），既定的激励与约束机制（token制度），进行专业分工协作，并实行社区自治。
In the sector chain business system, the community is the confluence of a group of people who hold token, with established incentive and restraint mechanisms (token system) based on common objectives (material and spiritual, in which spirit is very important), professional division of labour and community autonomy.
对一个伟大的公司和组织，甚至是宗教，区块链项目做好需要好的社区，而好的社区除了好的区块链系统+token制度之外，还要有公开/透明/公平的规则，如果有伟大的领导者和信仰更好，一个社区或者组织是由人构成的，而人不仅仅是经济动物，更是信仰的产物。
Good communities are needed for a great company and organization, even religion, block chain projects, and good communities have open/transparent/equitable rules, in addition to good block chain systems +token systems, where great leaders and faiths are better, a community or organization is made up of people, not just economic animals, but also products of faith.
这个时候也突然明白了市面上热炒的社群运营的本质，社群和社区本质是一样的，社群运营需要围绕好的社群的发生条件展开，否则一切手段都是瞎掰，徒劳无益。
It was also a time when it was suddenly understood that the very nature of the functioning of the community on the market was the same as that of the community, which needed to be built around the conditions in which the good community was operating, otherwise all the means would be in vain and futile.
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