位於海南自由貿易港生態軟件園二期的騰訊生態村一期。騰訊生態村是海南自貿港首批開工建設的百億級產業項目，也是澄邁數字經濟發展的新高地。記者 蘇曉杰 攝
“瞧，最受歡迎的是慧牛禮盒，賣出1072件，牛肉丸也有79個訂單！”11月11日，在位於澄邁縣金江鎮的澄邁慧牛電商中心，該中心負責人毛芳菊打開手機向記者展示“澄邁慧牛”生鮮在網上商城的銷售業績。
“Look, the most popular ones are the caricature box, which sells 1,072 items, and the beefballs have 79 orders!” On November 11, at the Mae Kee Business Center, located in the town of Kim Jiang, Siu Mai County, the centre is responsible for opening the phone to reporters to show them the sales of the “Meckle Bull” that are well known on the Internet.
“澄邁慧牛”品牌創始人、海南慧牛農業科技有限公司負責人蔡於旭介紹說，過去，由於養牛成本高，牛肉在線下銷售缺乏價格競爭優勢，銷路也不穩定。“如今，通過在海南愛心扶貧網、微信微商城上銷售，我們的訂單越來越多，銷路也越來越寬。”蔡於旭說。
In the past, because of the high cost of cattle raising, the lack of price competition for beef sales off the line, and the uncertainty of the sales path. “Now, by selling in China’s love-and-poor network and in the city of Micro-Credit, our orders have become more numerous and our sales have become wider.”
海南慧牛農業科技有限公司主動“觸網”，彰顯電子商務對傳統產業的影響。近年來，澄邁一方面瞄准雲計算、大數據、物聯網、區塊鏈、科技金融等新興產業展開招商，吸引華為、騰訊、百度等知名企業落戶，加快發展數字經濟﹔另一方面，借助互聯網技術和電子商務，推動傳統產業數字化發展，實現轉型升級。
In recent years, China’s technology and technology companies have been targeting new industries, such as cloud computing, big data, networks, sector chains, and technology finance, to attract well-known Chinese firms, such as communications, and centurion, to speed up the development of the digital economy. On the other hand, electronic commerce and electronic commerce have been used to promote the digitalization and upgrading of traditional industries.
新亮點 傳統產業“觸網”升級
The traditional industry's "trace" upgrade
時下，越來越多的企業像海南慧牛農業科技有限公司一樣，探索借助互聯網銷售產品、打開市場。目前，澄邁各類商戶注冊淘寶網店500多家，各類企業、個人在微信微商城上開設店鋪超過1600家。橋頭地瓜、福山咖啡、無核荔枝等澄邁農產品，通過電商銷售渠道，被送到省內外消費者手中，並憑借其好品質收獲好口碑。
At the moment, more and more businesses are exploring the use of the Internet to sell products and open the market, as is the case with the Hainan Reinforcing Technologies Corporation. Currently, more than 500 companies, companies and individuals have opened more than 1,600 shops in the City of Micro-Credit.
“尤其在疫情防控期間，數字經濟向基層、向農村延伸，農村電商加快發展，打破了過去零散亂的生產銷售模式，推動形成更加高效、安全、綠色、智能的產銷體系。”澄邁縣商務局有關負責人表示，今年前三季度，澄邁電子商務交易額7.91億元，其中網絡零售額2.56億元，同比增長44.08%。
“In particular, during the period of control of the epidemic, the digital economy was extended to the base level, to the countryside, and the rural electricity suppliers accelerated their development, breaking down the distribution patterns of the past and creating a more efficient, safe, green, and intelligent system of marketing.” According to the relevant manager of the business department, in the previous three quarters of this year, the trade in electric and electronic commerce was $791 million, of which $256 million, or 44.08 per cent, in retail and Internet sales, was 44.08 per cent more than in the previous three quarters of this year.
今年7月，“智慧澄邁”APP上線“椰子積分”產品，是將本地旅游文化資源進行數字化、智能化升級，並加以推廣運營的一次創新。“通俗講，就是用游戲積分兌換酒店客房、景點門票或者地瓜、荔枝等農旅產品。”“椰子積分”產品開發商、海南自貿區椰雲網絡科技有限公司（以下簡稱椰雲網絡）副總裁朱志解釋說，該公司主要發展椰雲眾包、椰子旅游消費積分、區塊鏈、大數據等應用業務。“椰子積分”產品就是通過游戲獎勵積分、旅游消費積分、線上兌換與線下消費相輔等多種模式，宣傳推介本地文旅資源，推動消費升級。
In July of this year, the “intellectualization” APP upper line “coconut enrichment” product was a start-up to digitize, intelligently upgrade and promote local tourism cultural resources. “The popular theory is that the company uses games to exchange hotel rooms, attraction tickets, or agricultural products such as melons, stubs, etc..” The “coconut builder” developer, and the Vice-President of Coconut Network Technology Ltd. (hereinafter referred to as the Coconut Network) explained that the company has mainly developed a business such as coconut buns, coconut tourism consumption, chains, large numbers, etc.
8月18日至31日，椰雲網絡開展“夏季送清涼”活動，“智慧澄邁”APP日均瀏覽量過萬。目前，該公司有合作商戶62家，累計活躍用戶29.6萬人次，積分發行量過億。
On August 18-31, the coconut cloud network launched a “summer delivery of cooling” event, which has been viewed by more than 10,000 people on a “smart” APP day. At present, the company has 62 partners, 296,000 live users and more than a billion people.
“借力數字平台，運用雲計算、大數據等新技術，整合不同主題的便民服務，促進各部門共享數據，建立城市綜合運營管理中心這個‘最強大腦’，讓群眾通過手機客戶端享受到便捷服務。”澄邁縣工業信息化和科技局相關負責人表示，通過兩年的發展完善，“智慧澄邁”APP目前可為當地居民提供40余項便民服務，覆蓋“五險一金”、人才服務、文體教育、城市管理、醫療衛生、交通旅游等6大類別。
“The power of digital platforms, using new technologies such as cloud computing, big data, integrating user services on different topics, promoting the sharing of data across ministries, establishing the “most powerful brain” of the city's co-operation centre, which allows the community to enjoy easy service through mobile phone clients.” According to the manager for industrial information and technology in Chen Mai County, with two years of development, the “intellectuality” APP currently provides more than 40 user services to local residents, covering six major categories: “five risk one money”, human services, literature education, urban management, health care, transport tourism, etc.
新浪潮 數字經濟迸發活力
♪ The new wave of digital economy ♪ ♪/ strong ♪
走進海南自由貿易港生態軟件園的51社保海南業務中心，數十名工作人員正在忙著辦理各類業務。作為國內知名互聯網社保服務平台，51社保與當地稅務部門合作，通過技術創新，解決互聯網平台企業、自由職業者、稅務管理部門三者面臨的稅收征納難題，打通業務辦理“堵點”，實現多方共贏。
As a well-known national online social security platform, 51 social security and local tax departments work together to create new technologies to solve tax problems faced by Internet platform entrepreneurs, freelancers, tax administrations, and others.
海南生態軟件園集團有限公司總經理楊淳至介紹，在海南建設自貿港的大背景下，海南生態軟件園以新一代信息技術特別是區塊鏈技術為主導，創建了全國首家省政府授牌的區塊鏈試驗區，推動區塊鏈技術與實體經濟深度融合，重點發展數字文體、數字健康、數字金融、數字服務等，培育和發展千億級數字產業。今年，海南生態軟件園成功入選商務部、中央網信辦、工信部聯合認定的首批12個國家數字服務出口基地名單。
In the context of the construction of the Hong Kong Trade Port in Hainan, the Director General of Hainan Biological Software Corporation Ltd. introduced the new generation of information technologies, especially sector chain technologies, which led to the creation of the district chain testing areas awarded by the country’s first provincial government, the promotion of the deep economic integration of sector chain technologies and the development of digital literature, digital health, digital finance, digital services, etc., and the development and development of hundreds of millions of digitized industries. This year, the first 12 national digit service export sites identified by the Ministry of Commerce and Industry, the Central Network Office, the Union of Industry and Communications, were successfully entered into the district.
“今年，眾包業務的營業額已達26億元，椰雲網絡成為海南生態軟件園納稅額前五的企業之一。”朱志自豪地說，椰雲網絡落戶海南兩年，員工數量從30多人增加至80多人。
“This year, the business of the public sector has reached $2.6 billion, and the coconut network has become one of the top five companies in China’s bio-softland tax.” Chu is proud to say that the number of workers has increased from more than 30 to 80 in two years.
“數字經濟時代，數據是最關鍵的生產要素。”楊淳至說，今年前三季度，海南生態軟件園實現營收470.2億元，實現稅收29.26億元，同比增長59.7%。面對新時代的機遇和挑戰，該園區將繼續發揮技術優勢，通過科技手段驅動產業創新和制度創新，實施“鏈上海南”行動計劃，助力海南自貿港數字經濟更好更快地發展。
“Digital economic times, data are the most critical factor of production.” So, in the first three quarters of this year, Hainan Plantation, with its current revenues of $47.02 billion, realized tax revenues of $2.926 billion, a 59.7 per cent increase, will continue to develop technological excellence in the face of new-generation opportunities and challenges, driving innovation and institutional innovation through technology, and implementing the “Upper China” initiative to improve and accelerate the development of the Henan Trade Port digital economy.
新理念 創新打開機遇之門
♪ New ideas ♪ ♪ New opening doors ♪ ♪/ strong ♪ ♪ to open doors ♪ ♪ to open ♪ ♪ to open doors ♪ ♪ to open ♪ ♪ to open doors ♪ ♪ to open ♪ ♪ to open doors ♪ ♪ to open ♪ ♪ to open doors ♪ ♪ to open doors ♪ ♪ to open ♪
近年來，澄邁相關部門牢固樹立新發展理念，持續優化產業結構，實施創新驅動、人才驅動發展戰略，著力寫好馬村港、“海澄文”同城一體化、互聯網產業“港、城、網”3篇文章，推動縣域經濟社會加快發展。
In recent years, a new concept of development has been firmly established in the relevant ministries, with a sustained focus on the promotion of the industrial structure, the creation of new drivers and strategies for the development of the human capital, the writing of articles on the port of Ma, the homogenization of the Mandarin with the city, and three articles on the “port, city, network” of the Internet industry, and the acceleration of economic and social development in the county.
為優化營商環境，澄邁全面推進“証照分離”和“多証合一”改革，建立全省首個中小微企業融資對接信息平台，進一步破解中小微企業融資難題﹔在全國率先推行平台經濟稅收征收新模式，該模式被列入海南省第六批制度創新案例，向全國推廣。
In order to improve the business environment, a comprehensive approach has been put in place to the reform of the “test separation” and “multi-evidence” system, with the establishment of the province's first medium-sized and micro-enterprise financing information platform, which will help to solve the problem of small and medium-sized enterprise financing; and the country's first initiative to introduce a new model for the collection of revenue from the platform, which has been included in the sixth wave of the Henan province's system, which has been introduced throughout the country.
“澄邁將緊緊抓住海南自貿港建設帶來的發展機遇，瞄准世界500強、中國500強和行業領軍企業，加大招商引資力度。”澄邁縣委相關負責人表示，根據省委、省政府部署要求，澄邁將結合海南全面深化改革開放和自貿港建設相關目標任務及工作要求，精心編制好澄邁“十四五”規劃，加快發展互聯網等新興產業，推動區塊鏈技術應用及關聯產業發展，加快大數據、人工智能、區塊鏈技術的研發應用，重點建設好發展好海南生態軟件園、海南生態智慧新城等。
“It will seize the development opportunities brought about by the construction of the Hainan Trade Port, targeting the world’s 500-strong, China’s 500-strong, and industry-led enterprises, and increase their efforts to attract resources.” According to the relevant officials of the Chumai County Commission, in accordance with the deployment requirements of the provincial commission and the provincial government, it will coincide with the objectives and work requirements related to the comprehensive deepening of reforms and the opening of the Hong Kong Trade Port, the development of the 14th Five-Year Plan, the acceleration of the development of new industries such as the Internet, the use of sector-link technology and the development of joint industries, the acceleration of the development of large data, artificial intelligence, the development of district-link technology, and the development of new cities such as China’s South Energy Park, China’s Science City, etc.
與此同時，澄邁將加快油氣勘探生產服務基地建設，積極謀劃發展加工貿易和跨境電商，探索發展保稅倉庫、保稅加工、全球中心倉等業務，力爭早日將馬村港區打造成國際一流的樞紐港。
At the same time, it will speed up the construction of oil and gas exploration production facilities, actively plot to develop processing trade and cross-border power suppliers, explore the development of tax depots, bond processing, global central warehouse, etc., and fight for the early creation of the Ma village port as the world’s first-class port of New York.
數說澄邁數字經濟
Count it as a clear-cut digital economy.
目前，澄邁各類商戶注冊淘寶網店500多家
At the moment, more than 500 shopping malls have been registered by various types of businesses.
各類企業、個人在微信微商城上開設店鋪超1600家
There are over 1,600 shops in the city of Microbusiness, run by companies, individuals, etc.
今年前三季度，澄邁電子商務交易額7.91億元
During the first three quarters of the year, $791 million was traded in electronic commerce.
其中網絡零售額2.56億元，同比增長44.08%
Internet retail sales of $256 million increased by 44.08 per cent.
“智慧澄邁”APP目前可提供40余項便民服務
Wisdom Clarification APP currently provides more than 40 user services.
覆蓋“五險一金”、人才服務、文體教育、城市管理、醫療衛生、交通旅游6大類別
Overwhelming the Five Risks, Talent Services, Humanities Education, Urban Management, Health Care, Transport Tourism 6
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