编者按：9年前的5月22日，美国佛罗里达州的IT工程师Laszlo Hanyecz用10000个比特币买了2个披萨，后来，人们将这一天称作为“比特币披萨日”。
According to the editor, on 22 May, nine years ago, Laszlo Hanyecz, an IT engineer from Florida, bought two pizzas in 10,000 bitcoins, which was later referred to as “bitcoin pizza days”.
区块链以及数字货币行业的从业者在这一天通过吃披萨的形式纪念这一特殊的节日。
The block chain and practitioners in the digital currency industry commemorated this special holiday on that day in the form of pizza.
老牌数字货币交易所—火币将这一天打造成“币圈双十一”，又称Prime Day。
The old digital currency exchange - the currency coins made the day a “bill of 11”, also known as Prime Day.
5月22日上午10点：30，火币全球站CEO七爷做客博链财经《最前线直播间》，聊了聊火币是如何打造首个“币圈双十一”，Prime Day有哪些背后故事，以及接下来火币还有哪些动作？
On May 22nd, at 10:30 a.m., Mr. CEO's chain of guests, the frontline broadcast, talked about how the first ring was built, what was the story of Prime Day, and what was next about the gun?
以下为本期社群访谈实录：
Here are some of the social interviews:
博链财经：9年前的今天（5月22日），有人用10000个比特币买了2个披萨，这也是比特币与现实世界的第一次真实连接，火币内部将这一天定为Prime Day，背后都有哪些故事？为什么这个节日会被火币“抢注”？
9 years ago today (May 22), two pizzas were bought with 10,000 bitcoin, the first true connection between bitcoin and the real world. What stories are there of the day being called Prime Day inside the tender? Why is the festival being "tucked"?
七爷：火币推出Prime，从一期、二期，再到三期，到现在的Prime Day。这个过程现在总结下来，其实是市场和用户在不断地把我们推到今天这样的一个高度。
Seventh Master: The process is now summarized by the fact that the market and the users are constantly pushing us up to the level of today.
我们做了Prime一期、二期之后，市场反响比较好，然后很快就确定了三期项目，原计划是按照一个月有一期Prime这样的节奏，第三期项目应该是5月16号上线，因为5月9号有Prime Lite，我们希望跟Lite能够无缝衔接，之间有七天的准备期。
After the first and second phase of Prime, the market echoed better, and soon three projects were identified. The original plan was to have a one-month Prime, and the third was to be on line on May 16, because on May 9 there was Prime Lite, and we wanted to have a seamless connection with Lite, with a seven-day preparatory period.
后来Reserve跟我们沟通，发现5月22号正好是“比特币披萨日”，一个大家耳熟能详的日子。
Later on, Reserve contacted us and found out that 22 May coincided with a “bitcoin pizza day”, a day that everyone knew well.
2010年的这一天是比特币第一次被用来支付，比特币首次有了价格，因为有了这一笔交易，后续就开始通过场外交易的形式把比特币用来做价值转化，再逐步形成一些类交易市场，然后就诞生了类似火币这样的交易所。
This date in 2010 was the first time that Bitcoin had been used to pay, and Bitcoin had the first price because, with this transaction, Bitcoin had begun to be used for value conversion through off-site transactions and to evolve into some type of trading market, and then an exchange such as a gun money had been created.
鉴于5月22日纪念意义很大，同时也结合项目方的建议，火币决定把Prime三期推迟到这一天上线。
Given the significance of the commemoration of 22 May, and in the context of the project side's proposal, the tender decided to postpone the three phases of Prime to this skyline.
在做Prime三期预热的时候，当时我在Twitter上面发了一个海报，那天刚好赶上5月11日比特币大涨，海外一个网友看到海报就调侃说，这个看着很像比特币，后来引发了很多讨论，再后来比特币再次大涨，突破8000美金。
I posted a poster on Twitter at the time of the three rounds of Prime's heat, just in time for May 11, when an online friend overseas saw the poster and said it looked like bitcoin, and then started a lot of discussion, and then bitcoin went up again, breaking 8,000 dollars.
我们在观察社区用户讨论的时候发现，更多的网友没有买到价格特别低的比特币，非常非常后悔没有去买大饼（比特币）。
When we look at community user discussions, we find that more Internet users are not buying bitcoin, which is very low, and very much regret not buying big pies (bitcoin).
后来我就想，如果用户呼声这么高，我们能不能给用户一次抢购的机会，火币拿出一部分的比特币，以这个很低的折扣，比如说以半价，直接让利给用户，所以就产生了Prime BTC的想法。
And then I thought, if the user's voice was so high, that we could give the user a chance to buy out a bit of bitcoin and give it to the user at this very low discount, for example, half-price, so that's what Prime BTC thought.
既然有了这个想法，同时也有披萨日，我们干脆就把这个Prime 三期直接升级成Prime Day，通过配套，Prime BTC半价这样的活动去营造一个更好的节日气氛，让火币用户能够获得更多的实惠。
With this idea and a pizza day, we could simply upgrade the three issues of Prime directly to Prime Day, and create a better atmosphere for the festival through a side event such as the half price of Prime BTC, so that the money users can get more benefits.
在我们推出半价抢购比特币活动之后，发现有更多的网友在说，其实最后悔的不是今年没有买，而是九年前没有买。后来我们就把这个情怀再升级了一下，我们又新增了一个活动叫“比特币时光机”，今天（5月22日）晚上8点30，我们在火币Prime Day的系列活动里，会从所有参加活动的用户中随机抽出来三名用户，能够用九年前的比特币价格，去购买一枚比特币，这算是“超级锦鲤”，相当于会白赚到几千美金。
After we launched the semi-priced Bitcoin campaign, it was discovered that more Internet users were saying that the most regrettable thing was not to buy this year, but to buy it nine years ago. Then we upgraded it, and we added a new activity called the Bitcoin Time Machine. Today, at 8:30 p.m. (May 22), we would draw three random users out of the Arsenal Prime Day series, and could buy a bitcoin at the price of nine years ago, which would amount to thousands of dollars.
总的来说，火币Prime的推进过程，其实是在不断满足用户需求的过程，用户需要什么，我们就满足什么。
In general, the process by which the tender Prime pushes, in fact, is constantly meeting the user's needs, and we meet what the user needs.
Prime Day一系列活动也是想表达火币对长期关注支持火币发展的忠实用户（包括HT持有者），一次有温度的回馈，我们会不断围绕着用户需求把产品和服务做到更好。
A series of activities by Plime Day is also intended to express the interest of the gun in loyal users (including HT holders) who have long-term interest in supporting the development of the gun, and at a time of temperature feedback, we will continue to better our products and services around the needs of the user.
博链财经：提出Prime是营销平台，喊出币圈“双十一”，火币算是第一家，那么，币圈的“双十一”跟电商的“双十一”最大的区别是什么？
(i) Linkage finance: Proposing Prime as a marketing platform, calling the coin ring "Twice 11" and the coin being the first, so what's the biggest difference between the two-thirteen in the ring and the one in the power provider?
七爷：整体上火币Prime跟电商“双十一”确实非常像。“双十一”其实是一个营销的平台，然后在“双十一”当天，有很多已经有市场价的东西打折出售，这么做的目的是这些品牌方希望能够在这一天吸引用户的眼球，为用户提供能够低价尝试的机会，如果这个产品是优质的，那以后用户可能就会对这个品牌有忠实度。
Seven masters: It does look like a two-thirteen with the electrician. “Twenty-one” is actually a marketing platform, and then, on the day of “Twenty-one” there is a lot of sold-in-the-market-priced items, the purpose of which is for these brands to be able to attract the eyes of their users on that day and to provide users with an opportunity to try at a lower price, and if the product is of good quality, the user may subsequently be faithful to the brand.
对于商家来说，可以在这样的一个节日营销里获得很多新的流量；对于用户来说，可以用低价买到商品；对于平台来说，可以促使交易平台整体更加繁荣，整体上是一个双赢的局面。
For traders, many new flows can be obtained in such a holiday marketing; for users, goods can be bought at low prices; and for platforms, trading platforms as a whole can be made more prosperous and as a whole a win-win situation.
火币Prime整体的运作机制跟电商“双十一”是异曲同工。首先，我们选取的项目都是在一、二级市场上已经具有了稳定的市场价格，或者说可参考的市场价格。比如说TOP和NEW，我们是基于私募价、某些小交易所上线的价格，或者是在场外已经形成的有一定这个范围认可的价格，火币在这个价格基础上，要求他的早期投资人以一个很低的价格、很低折扣，把他持有的Token转让给HT持有者。
First, we have selected projects that already have a stable market price in the first and second-tier markets, or a reference market price. For example, TOP and NEW, we have a price that is based on private fund-raising, on the presence of certain small exchanges, or on a price that is already recognized in this range, which requires his early investors to transfer his holdings to HT holders at a very low price or discount.
这个前提是火币之前应该收的上币费，现在不收了，我们让项目方打折，把这个利益让给火币的用户，这样一来，火币用户可以以很低的价格来抢有价值的Token。用户也会集中的对某个项目进行关注，了解他背后的机制原理以及未来前景。我们认为营销的目的，本质上是帮助这个项目更好的去落地。
This is the premise that the coin should have been paid before, and now no more, and we let the project side discount it and give it to the people who use it, so that it can take valuable Token at a very low price. Users also focus on a project and understand the rationale behind it, as well as the future prospects. We believe that the purpose of marketing is essentially to help the project find a better place to go.
Prime币圈的“双十一”跟电商的“双十一”的区别在于，电商的“双十一”是商家让利、出售商品的一个过程，而Prime本质上是帮这些项目获得更好、更大的发展空间。
The difference between the “two-one-one-one” and the “one-one-one-one-one” of the Prime Circle is that the “two-one-one-one” of the power suppliers is a process by which merchants make concessions and sell goods, and Prime is essentially helping to secure better and greater development space for these projects.
整个Prime运作下来，我们希望会走出几个极具未来前景的项目，我们希望通过营销能够帮助行业，产生Google、亚马逊、PayPal这样的巨头，整个区块链行业想要发展，必须要有这样远见的公司脱颖而出，才能促进行业发展。
The whole of Prime works, and we hope to get out of a few very promising projects, and we hope that marketing will help the industry by generating , 只有真正长期有价值的项目才能带动行业发展，整个行业才能回到一个长久的牛市里面去。我们可以看到2000年纳斯达克的互联网泡沫，其本质就是，当时的项目跟区块链行业上一轮牛市的I C O项目差不多，没有什么实际价值，都只是概念，最后发现，没有价值支撑，就会瞬间破发，形成踩踏。 Only truly long-term projects can drive the industry back into a long-term cattle market. We can see that in 2000 但通过那一轮互联网泡沫的洗牌，走出来了像Google，亚马逊这些伟大的公司，带动了整个科技行业的长足发展，最终带动了整个纳斯达克接下来十几年的大牛市，所以一个行业要发展还是需要有一大批优秀的项目，并且项目要真正落地。 But through that round of Internet bubble shuffling, great companies like Google, 我们营销不仅仅是销售这些Token。而是通过销售Token能够带来一个利益空间，让更多的投资者，更多的用户去关注有未来空间的项目，最终希望扶持出来一批对于行业推动有价值的项目。 We don’t just sell these Tokens. By selling Token, we can provide a space of interest, allowing more investors, more users, to focus on projects with future space, and eventually hope to foster projects that are valuable to the industry. 博链财经：外界对火币Prime的理解，似乎是“运营和营销”驱动，如何看待这种策略的利与弊？ Links of Finance: How do you see the advantages and disadvantages of this strategy, which seems to be driven by “operation and marketing” by the outside world's understanding of the gun price Prime? 七爷：火币确实选择了“营销驱动”这样一个路径，“营销驱动”对应的是“融资驱动”。 Seventh Master: The gun did choose a “market drive” path, and the “market drive” corresponds to the “finance drive”. 我们可以看到，绝大部分的打新平台，采用的都是“融资驱动”，也就是我们常说的I E O 。 As we can see, the vast majority of new platforms are driven by finance, which is what we often call IE O. 项目方为钱而来，而缺钱的项目其实会在二级市场带来一些并不可控的一些行为，比如说“收割散户”、”暴力砸盘“等，这些都是对于用户资产比较危险的行为，我们可以很清晰的看到“融资驱动”的IEO平台，它有很大的一个社会风险。 Projects that come for money, and projects that lack money, in fact lead to some uncontrollable behaviour in secondary markets, such as “creakers”, “violent smashers”, etc., are more dangerous for users' assets, and we can see clearly that the “finance-driven” IEO platform, which poses a significant social risk, is “financing-driven”. 我本人过去一直在创业，创业其实是一个艰辛、长期并且苦逼的一个过程。融资也是从天使轮可能200到500万，现在可能天使轮更高一点，达到1000万左右，A轮1000-2000万，B轮3000到5000万，C轮大概几千万到一个亿，融资额是伴随着整个项目的发展、伴随着创始人格局的进化，是不断去增长的，整个过程是相对科学、公允和平衡的。 I have been starting a business myself, and starting a business is a difficult, long-term and demanding process. Financing is also a process that can range from an angel wheel of 2 to 5 million, and may now be higher, at about 10 million, A wheel of 10 to 20 million, B wheels of 30 to 50 million, C wheels of about tens to one billion, with the development of the project as a whole, with the evolution of its founders, and it is growing and the process is relatively scientific, fair and balanced. 但整个区块链行业还是比较浮躁的，很多项目只有一个白皮书，上来就募很多钱，可能第一轮就上千万美金，但他的项目是零，团队可能只有两三个人。这样的团队，在一下子”一夜暴富“，在拿到好多钱的情况下，他面临的选择是要么苦逼的干十年、要么想办法把这笔钱运作成自己的钱，或者直接跑路，大部分人选择后者的概率很大，因为人性是很难抵抗的。 But the whole block chain industry is still quite restless, with many projects with only one white paper, raising a lot of money, probably tens of millions of dollars in the first round, but his project is zero, and his team is probably only two or three people. Such a team, when it comes to getting a lot of money, has the choice of either trying to do it for 10 years, or trying to make it work for itself, or running for it. Most people have a high probability of choosing the latter, because humanity is hard to resist. 事实上，创业是个非常苦逼的过程，真正要把一个项目落地，然后从市场上获得回报，这个过程的失败率非常高，绝大部分人可能在拿到很多钱之后尝试了一下，遇到一些挫折就放弃了，这就是之前整个I C O融资市场带来很大风险和矛盾的地方。 In fact, entrepreneurship is a very hard process, really setting a project on the ground and getting a reward from the market. The rate of failure of this process is very high. The vast majority of people may have tried it after getting a lot of money, and some setbacks have given up, and that is where the whole ICO financing market before brought great risks and contradictions. 火币Prime选择营销，更本质来看，是因为Prime这些项目有一个基本要求是不缺钱，他们并不是为了融资而来，而且他们在Prime上面其实融不到资，因为出让的Token是他们投资人持有的，这些投资人为了让项目能够更好的发展，牺牲了自己手里比例并不是很大的一部分Token，这样以来，可以让这个项目获得更好的曝光，所以Prime上的项目本质上融不到钱，甚至亏钱的。最终都是让让利给了用户。 Arsenal Prime chooses to market, more fundamentally because it has a basic requirement that the projects are not short of money, they do not come for financing, and they do not actually have money on Prime, because the tokens are owned by their investors, who sacrificed not a large part of Token's hands to enable the project to develop better, so that the project can be better exposed, so that the projects on Prime are essentially unincorporated or even cost less. In the end, they let the money go to the users. “融资驱动”的项目为融资而来，为圈钱而来。Prime上的项目是为了吸引人气来的。 The "finance-driven" projects come for financing, for money. The projects on Prime are to attract people. 在这样的一个定位下，Prime一期吸引了13万人，帮助TOP快速的打开了知名度，因为TOP本身是一个非常落地的项目，它有自己的盈利模式，火币帮助它一夜之间成为了网红项目，也帮助它快速落地。 In such a position, the Prime issue attracted 130,000 people and helped to unlock the visibility of the TOP quickly, because the TOP itself was a very landing project, it had its own profit model, and the coin helped it become a red project overnight, and it helped it to land quickly. 二期的牛顿在通过Prime上线三个小时之后交易额就突破了一个亿美金，三个小时一个亿美金的成交额，这已经是头部项目、头部币种的指标了，在Prime赋能下，牛顿的链上注册地址在这个期间增加了十几万个，极大的加速了它们的发展进程，然后牛顿的注册帐户NewID超过30万，对第一个落地项目NewMall有很大的导入效应，目前已经开始有了稳定的收入。 The second phase of Newton, three hours after it went online through Prime, broke a billion dollars in turnover and a billion dollars in three hours, which is already the target for the head project, the head currency. With Prime's empowerment, Newton's chain of registrations increased by 100,000 during this period, greatly accelerating their development process, and Newton's registration account, NewID, over 300,000, has a significant import effect on NewMall, the first landing project, and has now begun to generate a steady income. 所以Prime这个模式，从这个营销驱动来看，能够快速帮助项目落地。区块链行业项目落地很重要，如果这个项目不落地，登陆交易所本质上是一个早期投资人去收割二级市场接盘侠的过程，也是一个互割韭菜的”零和博弈“，实际上也就对整个行业没有带来新的价值。 So the Prime model, driven by this marketing drive, can quickly help the project land. The block chain industry project is important. If the project does not land, the landing exchange is essentially an early investor's process to harvest secondary market handlers, and a zero-sum game of cutting each other's vegetables, which actually brings no new value to the industry as a whole. 落地项目则不一样，因为它落地了，有自己的用户和客户群，可以通过市场的方式获得收入，最终可以通过回购，或者以别的形式来驱使这个Token的价值增长。这是一个良性增长，最终会带来更多的增量资金。 Landing projects are not the same, because they are located, have their own users and client groups, can generate income through the market, and can eventually drive the Token value growth through buy-backs or in other forms. This is a virtuous growth that will eventually lead to more incremental capital. 但Prime这种“营销驱动”的弊端在于，符合标准的项目并不好找，火币需要对很多潜在项目进行挖掘、教育引导。 However, the “market-driven” disadvantage of Prime lies in the fact that standard-compliant projects are not easy to find and that the tender requires excavation and educational guidance for many potential projects. 对于火币来讲，这个代价跟成本反而更高，但我们愿意对长期有价值的事情去持续投入。 The price and cost are higher for the gun, but we are willing to invest in long-term worthwhile things on a continuous basis. 博链财经：火币Prime的游戏规则和运营策略，上一期，人人有份；下一期，提高门槛，为什么会这样的情况发生？ Links of Finance: Rules and Operational Strategies for Fire Rule, last issue, for everyone; Next issue, Raise the threshold, why does this happen? 七爷：Prime每一期项目规则的改变，本质是火币从项目方要到的折扣怎么分配给用户。 Seventh Master: The essence of the change in the rules of the Prime project is how the discounts from the project side are distributed to the user. 第一期项目TOP吸引了13万人参加，当时的规则是没有门槛，来了就能抢，先到先得，有一部分人抢到了很开心， 几分钟后卖掉就赚到了十几万。但是中签的只有3000多人，绝大部分人是不满意的。
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