作者：杜江茜 封面新闻首席记者
author: Dugancy & nbsp; & nbsp; lead journalist for cover news
来源：《全媒体探索》2023年1月号
摘 要：元宇宙技术正重塑传媒行业的模式和形态，表现为沉浸式传媒产品兴起、技术赋能延展产业边界、加深媒体的社交属性等。本研究通过分析封面新闻在打造“智能+智慧+智库”媒体中的具体实践，提出元宇宙在传媒行业的实践创新新路径，以探索与展望元宇宙在主流媒体内容生产与传播、传媒行业运营等方面的更多可能性。
extracts & nbsp; & nbsp; to: meta-cosm technologies are reshaping the pattern and shape of the media industry in the form of immersion of media products, technological empowerment to extend industrial boundaries, and deepening the social attributes of the media. By analysing the specific practices of cover news in creating “intellectual + intelligence + think tanks” media, the study proposes new ways of practical innovation in the meta-cosm in the media industry in order to explore more possibilities with the visual universe in the production and dissemination of mainstream media content, the operation of the media industry, etc.
关键词：元宇宙技术；传媒行业；沉浸式产品；智能应用
keyword: meta-cosm technology; media industry; immersion products; intelligent applications
当下，传媒产业正针对基于元宇宙技术的场景应用展开探索。在此背景下，MR视频、虚拟演播室、AI虚拟主持人、5G直播间等新兴业态处于高速发展中，随之而来的是元宇宙应用场景、生态的不断丰富，并以此推动了传媒行业在当下的持续革新态势。
At this time, the media industry is exploring the application of meta-cosm technologies. Against this background, the emerging industries such as MR videos, virtual studios, AI virtual hosts, and 5G live studios are developing at a fast pace, followed by the applications of meta-cosmos and growing ecological enrichment, thus driving the media industry’s ongoing innovation.
一、元宇宙时代传媒行业的新力量
. New power in the media industry of the Won-Cosmos era
1．沉浸式传媒产品兴起
1. The rise of immersed media products
元宇宙的核心逻辑之一，就是将个人感官数字化，实现虚拟世界与现实世界的无差别。这样的特性决定了元宇宙内容无限、场景无边。在技术赋能下，社交场景被极大丰富，促使沉浸式传媒产品兴起。
One of the central logics of the meta-cosm is to digitize the individual senses and achieve a virtual world that is no different from the real world. Such characteristics determine the infinite content of the meta-cosm. With technology, social scenes are greatly enriched, prompting the rise of immersion media products.
其中，内容+新技术应用生成的各种沉浸式产品正成为各家媒体比拼的重点。基于机器人写作、3D建模、动态捕捉、语音合成等技术，以真实记者为蓝本的AI虚拟记者已成常态，实现在新闻发生后，媒体能在机器人写稿后，依托数字人迅速生成由虚拟记者播报的短视频新闻。此外，媒体通过搭建即时 VR 直播矩阵，全视角、全方位实时展播，为用户营造置身其中的现场感，利用 5G 技术打通与受众的互动渠道，提供沉浸式、参与式的直播享受。
Among them, content plus various impregnated products generated by new technology applications are becoming the focus of media struggles. The AI Virtual Journalists, based on robotic writing, 3D modelling, dynamic capture, and speech synthesis techniques, based on real journalists, have become the norm, enabling the media to rapidly generate short video news by virtual journalists after the news has been written by robots. In addition, the media, by setting up an instant VR live matrix, have a full view and a full range of real-time shows, create a live sense for users, use 5G technology to connect with the audience and provide invisible, interactive live coverage.
此外，还同步实现营销模式更新。例如，由蓝色光标旗下全资子公司蓝色宇宙Uniblue一手打造的“蓝宇宙”营销空间，在正式入驻百度元宇宙平台希壤后，宣称目前已完成消费领域“人货场”三位一体的元宇宙全场景业务布局和营销架构。更被熟知的是，已经有众多品牌推出品牌虚拟形象，并落地使用到直播带货、代言、情景呈现等领域。与此同时，随着VR、AR等技术愈加熟练的应用，在产品呈现上实现了放大细节感受、让消费者更加充分理解产品内容的效果。
In addition, marketing models are being updated simultaneously. For example, the “Blue Universe” marketing space, built by the fully-owned blue-cosm of Uniblue under the blue flag, has declared that it has now completed a three-pronged meta-coastal panorama layout and marketing architecture in the consumer field, after officially entering the 100-dollar cosmopolitan platform in Greece.
2．技术助力产业边界不断拓深
2. Deepening of the boundaries of the technology-enabling industry
在元宇宙技术助力下，传媒产业业态正在不断更新，市场边界打破了现实和虚拟空间的壁垒。从数据上看，普华永道预测，未来10年内元宇宙的市场规模将达到1.5万亿美元。这个巨大的市场足以装得下传媒产业的所有雄心和期待。
With the help of meta-cosm technology, the media industry is changing, and market boundaries break down the barriers of reality and virtual space. According to data, PricewaterhouseCoopers predicts that the market size of the meta-cosm will reach $1.5 trillion over the next 10 years.
2021年初，一张由5000张较小图像组成的数字画作，所有权出售价超6900万美元。这展现出数字藏品具有的广阔新空间。
At the beginning of 2021, a digital painting consisting of 5,000 smaller images was sold for more than $69 million. This shows the vast new space available in the digital collection.
同一年，以支付宝、腾讯、京东为代表的平台，先后搭建数字藏品发行平台，各地博物馆、各大媒体纷纷加入，推出专属数字藏品。例如，著名国画大师齐白石的作品《群虾图》，社交化数字藏品以30万元落槌价成交；新华社上线2021年新闻摄影报道数字藏品；央视网发布1万份虎年数字藏品……
In the same year, a digital collection platform was set up on the basis of payment treasures, tungsong, and Kyodong. Museums and major media outlets joined in and launched exclusive digital collections. For example, the famous National Paint Master Qui Qui Qi Qi's " Shrimp Map ", a socialized digital collection that was sold at a price of $300,000; the Xinhua News and Photography 2021 digital collection; and the Xinhua Network released 10,000 Tiger Year digital collections... & nbsp; & nbsp;
传媒资本正在元宇宙技术赋能下，实现应用场景落地转化，不断延展产业边界。
Media capital is being transformed into an application landscape under the power of meta-cosm technology, expanding industrial boundaries.
3．加深媒体的社交属性
3. Deepening the social attributes of the media
什么是元宇宙的交互机制？这里面兼顾了虚拟与真实的交互，包括以智能眼镜和可穿戴设备为代表的设备。[1]相对于传统媒体的呈现方式，元宇宙空间内实现了互动社交。例如，微博呈现的是单向讲述的、分享碎片化内容的效果；微信则是在一个相对闭塞的环境中在相识者之间进行信息传播。相比之下，元宇宙社交双向的传递，能够实现人们在家中就感受到新闻现场。作为受众，他们可以通过交互设备和交互界面现场连线记者，定制自己感兴趣的信息内容，并就这部分内容进行在线交流互动，真正让资讯以“我”为主。
What is an interactive mechanism of the meta-cosm? There is a balance between virtual and real interactions, including devices that are represented by smart glasses and worn devices. [1] Interactive socialization takes place in the meta-cosmos relative to the way traditional media are presented. Microblogging, for example, presents the effects of one-way speaking and sharing fragmentary content; microblogging is the dissemination of information among acquaintances in a relatively closed environment.
二、元宇宙在传媒行业中的应用和趋势
2019年，封面新闻明确提出以AI重新定义媒体。随后几年，封面新闻通过充分应用人工智能技术、区块链技术、5G技术等，积极创建“智能+智慧+智库”的全新媒体。
In 2019, the cover news explicitly proposed a redefinition of the media with AI. In subsequent years, the cover news actively created “smart + smart + think tank” through the full application of artificial intelligence technology, block chain technology, 5G technology, etc.
1．数字人率先落地，带来沉浸式体验
1. Digital people are the first to land with a immersion experience
数字人应该是元宇宙世界中最先被受众所了解的技术之一。随着渲染、动作和建模等技术的完善，数字人正在拓展影视、新闻、直播等视觉领域的边界。对于新闻传媒而言，它打破了时间和空间的限制，极大丰富了报道现场感，为受众打破了现实和虚拟的壁垒，能够在资讯的获得中得到沉浸式体验。
Digital people should be one of the first technologies to be understood by audiences in the meta-cosmos world. As technologies such as rendering, motion, and modelling are developed, they are expanding the boundaries of visual areas like video, news, and live broadcasting.
一直以来，封面新闻都聚焦到融媒技术的前沿研发上，是在全国率先推出人工智能写作、虚拟主持人的主流媒体之一，备受关注。其中，最为人熟知的，是由封面新闻成功打造的“小封”机器人、“小清姐姐”等虚拟主持人。
The cover news has been focused on cutting-edge research and development of inclusive technologies, and is one of the country’s leading media outlets in artificial intelligent writing and virtual hosts. The most well-known of these are virtual hosts, such as the “small envelope” robots and the “sisters of Qing” that have been successfully built by the cover news.
其中，“小封”是封面新闻编号240的正式员工，以其为载体，人脸识别技术、智能聊天技术都已应用到实际场景中。值得一提的是，其所代表的机器人写作，每个月的写稿量达到3000篇，顺利进入“2019中国人工智能分类榜”中“人工智能写作平台”前10名。
Of these, the "small envelope" is a full-time employee with cover number 240, which is a vehicle for human face recognition technology and smart chat technology. It is worth mentioning that the robot that it represents has written 3,000 copies per month and has successfully entered the top 10 names of the "Associative Smart Writing Platform" on the 2019 China Artificial Smart Cataloguing List.
“小清姐姐”是封面新闻于2020年9月自主研发的虚拟辟谣主持人，由封面新闻与四川互联网联合辟谣平台研发完成，负责主持四川省每月推出的“小清话辟谣”视频栏目。该辟谣栏目实现了全部视频化表达。作为视频讲述的“灵魂”，虚拟主播“小清姐姐”通过在线即时识别文本，再以此为基础快速合成辟谣视频，将四川的“辟谣速度”提速到分秒级别。上线两年来，“小清话辟谣”实现了从1.0版本到2.0版本的蜕变，“小清姐姐”的形象也实现了从二次元到更加细腻灵动的三维拟人化的进化，且即将升级到3.0版本。从效果上看，仅2022年就推出辟谣四格漫4期、《熊猫捉谣月榜》系列主题漫画12期、AI虚拟主播三维视频“小清话辟谣”12期，发布权威辟谣内容2700余条、原创辟谣作品近500个、特色辟谣专题数十个，其中，8条辟谣稿件阅读量过亿。
As the “souls” of the video, the virtual anchor, “Simple Sisters” quickly synthesized the text on the basis of which the cover story was developed in September 2020 and speeded up the “simple” in Sichuan to a second level. Over the past two years, the “simple-simple” has changed from 1.0 to 2.0 versions, and the image of the “Simple Sisters” has evolved from a second to a more sophisticated three-dimensional version, and is about to be upgraded to 3.0 versions. In effect, only four issues of the “simple-s” in 2022, 12 issues of the “Simple-Simple-Simple” series, 12 issues of the “Simple-Simple-Simple-Simple” video, 12 issues of the “Simple-Simple-Simple” video, 12 issues of the “Simple-Simple-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Si-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Te-Ti-Ti-Ti-Ti-Ti-Te-Te-Ti-Ti-Ti-Ti-Te-Te-Te-Te-Te-Te-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Ti-Te-Ti-Ti-Ti-Ti-Ti-Ti-
业界普遍认为，技术门槛较低、变现落地方式成熟的数字人是技术主流，但也存在新的问题亟待解决。百度智能云AI人机交互实验室负责人李士岩曾指出，数字人产业落地仍面临三大难题，分别是产业链割裂、服务场景与演艺场景没有有效打通、满足高频需求成本高。[2]
The industry is generally of the view that digitalists with lower technological thresholds and mature ways of becoming a reality are the mainstream of technology, but there are also new issues that need to be addressed. Lee Shi-Yu, the head of the 100-degree smart cloud interactive laboratory, has pointed out that the digital industry still faces three major challenges, namely, the fragmentation of the industrial chain, the failure of service scenes and the high cost of meeting high-frequency demand.[2]
2．数字资产交易平台出现，数字藏品边界宽广
2. Digital asset trading platforms appear and digital collections have wide boundaries
对于媒体来说，为用户提供独一无二的专属新闻内容就是其数字藏品的价值。
For the media, providing unique and exclusive news content for users is the value of their digital collections.
2022年虎年来临之际，封面新闻联合东北虎豹国家公园推出系列独家报道，探访虎豹主宰下的野生动物家园，揭秘“天地空”一体化虎豹监测体系，展现中国的生物多样性。在此基础上，2022年1月31日，封面新闻推出了“国家公园?东北虎”数字藏品，限量2022份，一经上线，便被用户收藏一空。
On January 31, 2022, the cover story released a series of exclusive reports from the Northeast Tigers National Park, visiting wildlife homes under the control of the Tiger Panthers, and revealing China's biodiversity by dedicating the Integrated Tigers Monitoring System. On this basis, on January 31, 2022, the cover news released a digital collection of “National Parks? North-East Tigers,” with a limit of 2022 copies, which was collected by users as soon as they were online.
整体上看，数字藏品拥有的边界是宽广的，眼下在游戏、音乐、影视等不同领域中已经有良好的实践基础。同时，仍有亟待解决的问题，例如，如何有效地节约成本，兼顾安全,保证实体落地；如何解决物理世界和虚拟世界资产跨越领域共同认证、共同交易的问题等。[3]
On the whole, the boundaries of digital collections are wide, and there is now a good basis for practice in different fields, such as games, music, video, etc. At the same time, there are still issues that need to be addressed, such as how to effectively save costs, balance security and secure physical location; how to address the issue of joint authentication, joint transactions, etc., between the physical world and the virtual world assets.[3]
3．虚拟、实景结合，应用于新闻视频生产
3. Virtual, scenery combination applied to news and video production
如何更加直观地展示一个超级水电站？在封面新闻制作的MR视频中，3D建模为主导的演播室将虚拟呈现为现实。随着主持人的介绍，巍峨大山之间，水电站的发电量、库容量在分秒之间持续改变。
How can a super-hydro power station be more visualized? In the 3D modeled studio produced on the cover of the MR video, virtual reality emerges. With the moderator’s introduction, electricity generation and storage capacity of the hydroelectric plant continues to change between minutes and seconds.
这是2019年年初封面新闻虚拟演播室系统中的一个播报场景。作为在2019年全国两会期间亮眼的创新报道形式之一，MR视频、虚拟直播间、虚拟实景相结合的新闻模式被沿用至今，并还在不断地加强探索。
This was one of the features of the cover news virtual studio system in early 2019. As one of the innovative forms of coverage that featured during the two national conferences in 2019, the MR video, virtual live studios, and virtual scenes have been used to date and are constantly being explored.
封面新闻还将这项技术运用到突发新闻和原创节目中。在突发新闻发生时，记者第一时间赶往现场的同时，技术团队正通过已获得的信息快速三维建模，让用户能更直观、更全面地获取资讯。
The cover story also uses this technology for breaking news and original programming. While journalists arrive at the scene at the first minute of breaking news, the technical team is providing users with more intuitive and comprehensive access to information through fast three-dimensional modelling of the information already available.
这样的实践也给了封面新闻下一步深度研究的样本。对此，封面科技专门成立了XR工作室，探索XR、VR以及虚拟数字人在泛内容生产中的应用，赋予视频新闻更丰富的场景、新闻播报更多的可能性。
This practice also gives the cover news a sample of the next step of in-depth research. In this regard, the cover technology has created an XR studio to explore the applications of XR, VR, and virtual digital users in general content production, giving more possibilities for video news to be enriched and for news to be broadcast.
4．“链路”互联互通，赋能媒体变革
“Linking” connectivity, enabling media change
在数字内容市场井喷式发展的背景下，作品版权保护成为难题。区块链技术凭借不能篡改、可防伪溯源等特点，正提供有效技术支撑。
In the context of the blow-out development of the digital content market, copyright protection of works is a challenge. Block chain technology is providing effective technical support, based on characteristics such as indeterminability and security against forgery.
2020年，由封面新闻开发的区块链数字内容版权系统正式上线。系统核心是封面新闻“智媒云”3.0的版权管理联盟链。所有内容由后台授权处理，配置专门的人工调控管理模块，具备安全性、时效性、便捷性等优势。当记者发布稿件后，随即完成“上链”处理，并形成独一无二的存证证书。
In 2020, the block-chain digital content copyright system, developed by the cover news, was officially launched. The core of the system is the copyright management union chain of the cover news “Smart Cloud” 3.0. All content is processed with a back-office authorization, with a dedicated manual management module with the advantages of security, timeliness, and ease.
封面区块链版权保护解决方案处理的领域，除了文字和图片，音视频、融媒体报道等内容形式也都能组合打包，创建独立的存证证书。
In addition to text and pictures, audio and video, media coverage, etc., all the areas addressed by the cover block chain copyright protection solution can be packaged to create independent certificates.
眼下，随着光明日报、四川日报等党媒加入，封面区块链版权联盟链正逐步发展成形和壮大，在应对媒体行业版权保护上成为全新尝试。
At present, with the participation of the party media, such as the Daily Light and the Sichuan daily newspapers, the chain of copyright unions in the cover block chain is gradually developing and growing, becoming a whole new attempt to deal with copyright protection in the media sector.
三、元宇宙在传媒行业未来的发展路径
1．助力全媒体传播体系建设
1. Support for the development of a media-wide communications system
媒体舆论、广告宣传、图书影视等传媒产品或服务，事关凝聚全党全国各族人民的力量建设社会主义现代化强国的伟大事业，事关人民群众高层次精神文化生活能否得到有效满足的重大问题和社会关切。[4]因此，元宇宙的运行与发展需要坚持正确舆论导向，积极弘扬社会主义核心价值观，营造更加正能量的元宇宙文化氛围。
& nbsp; media products or services such as media opinion, advertising campaigns, book-visions, etc., are related to the great cause of bringing together the nation’s peoples to build a modern socialist power, and to the major issues and social concerns of the population’s high-level spiritual and cultural life that can be effectively met.[4] The functioning and development of the Yuan Universe therefore require a sound public opinion orientation, active promotion of the core values of socialism and the creation of a more positive atmosphere of the meso-cosm culture.[4]
元宇宙也可作为主流价值观宣传与舆论引导阵地的重要平台，迸发出更深层次的引导力量，推动形成良好网络生态，助力全媒体传播体系建设。
The meta-cosmos can also serve as an important platform for the dissemination of mainstream values and for public opinion to guide positions, giving rise to a deeper guiding force that promotes the formation of a good network ecology and contributes to the development of a media communications system.
2.创新传媒产业的管理机制和运营模式
2. Innovative media industry management mechanisms and business models
当前，传媒产业金字塔式的层级化运营机制，既影响着信息传播的速度和效果，又制约着传媒主体对用户市场的即时性灵敏反应，导致交互效率低、黏性不够强等。[5]对此，需要从创新传媒产业的管理机制和运营模式上下功夫。
Currently, a hierarchical operating mechanism in the media industry affects the speed and effectiveness of the dissemination of information, as well as the immediate responsiveness of media subjects to the user market, resulting in inefficient interaction and less stickyness.[5] This requires work on innovative management mechanisms and operating models for the media industry.[5]
例如，推进传媒机构内部各单位之间的数据、科技、平台、人力等资源的整合与共享。支持传媒机构同数字科技公司合作，共同探索人工智能、虚拟现实等技术的延展应用，研发集信息采集、内容生产、分发传播等全流程服务功能的传媒数字虚拟人及传媒智能机器人。
For example, it promotes the integration and sharing of data, technology, platforms, human resources, etc. among the various units within media institutions. It supports media institutions working with digital technology companies to explore the extension of technologies such as artificial intelligence, virtual reality, and to develop digital virtual media and smart media robots that collect information, produce content, distribute and so forth.
3.培养符合元宇宙时代需要的复合型传媒人才
3. Development of composite media talent that meets the needs of the meta-cosmos era
元宇宙所带来的传媒领域的变革，正亟须两种新型人才的出现。首当其冲的是技术型人才。元宇宙时代，人工智能、云计算、VR等技术的使用需要大量技术型人才。同时，更加丰富的使用场景也离不开内容创作和品牌运营人才。整体上看，在元宇宙中的传媒行业，既包含了现实世界，也有个体的社会属性在虚拟世界的呈现、交流。这种更具复杂性与丰富性的场景，呼唤大量创新型内容工作者的出现。
At the same time, there is a greater use of content creation and branding. Overall, the media industry in the meta-cosmos encompasses both the real world and the presentation and exchange of individual social attributes in the virtual world.
四、结语
>, concluding remarks
令人期待的是，元宇宙技术的不断迭代会一直给传媒行业带来变化的力量和更好的呈现，并在现实世界与虚拟世界的交融中重新建构新闻传播的意义。
It is to be hoped that the continuous evolution of meta-cosm technologies will continue to bring about a change in the power and better representation of the media industry and re-create the meaning of news dissemination in the convergence between the real and virtual worlds.
元宇宙的愿景和现实之间需要更深度的融合，目前的技术、信息、产业生态尚未完全成熟，传媒行业要战略性谋划、布局元宇宙产业建设，推动自前端研发到中端生产、再到后端场景应用的传媒全链路发展。
There is a need for deeper integration between the vision and reality of the meta-cosm, where technology, information and industrial ecology are not yet fully mature, and where the media industry is strategically scheming, setting up the meta-cosm industry and promoting the development of the entire media chain from the front end to the centre to the back end to the back end.
尽管元宇宙时代的传媒行业面临着难题与不确定性，但更多的是机遇和改变。因此，在元宇宙技术的助力下，去拥抱传媒行业更好的改变，还需要行业从业人员、技术人才、专家学者等共同贡献智慧与力量。
& nbsp; Despite the challenges and uncertainties of the media industry of the time of the meta-cosmos, it is more of an opportunity and a change. So, with the help of meta-cosm technology, to embrace better change in the media industry requires the combined wisdom and power of industry practitioners, technocrats, expert scholars, etc.
[参考文献]
[Reference]
[1]薛静宜.元宇宙在广电行业的探索与应用[J].广播电视网络,2021,28(10):102-103+107.
& nbsp; [1] Xue Jeong Yi... Exploration and Application of the Yuan Cosmos in the Wide Power Industry [J]. Radio and Television Network, 2021, 28(10): 102-103+107.
[2]李士岩.数字人规模化落地尚临三大难题.中国经营报,2022.01.15.
[2] Li Shi-Iu. The size of the digital population is at stake in three major challenges. China Operations, 2022.01.15.
[3]特木热.NFT元宇宙数字资产应用对传媒及相关行业影响探究[J].租售情报,2022(08):56-58.
[3] Research into the impact of the use of TFT dollar cosmic digital assets on the media and related industries [J]. Rental intelligence, 2022 (08): 56-58.
[4]李勇.元宇宙时代传媒产业的挑战、机遇与发展路径[J].湖南行政学院学报,2022(05):78-84.
[4] Li Yong. Challenges, opportunities and paths to development of the media industry in the Won-Cosmos [J]. Journal of Hunan School of Administration, 2022 (05): 78-84.
[5]廖秉宜,谢雪婷.平台型智能媒体建设的核心问题与创新路径[J].中国编辑,2020(05):68-73.
[5] Yiu Yiu Yiu, Xie Shenzhen. Core issues and innovative pathways for building intelligent media on the platform [J]. Chinese editor, 2020 (05): 68-73.
《全媒体探索》杂志是由大众报业集团主管主办的新闻传播类专业期刊，国内统一连续出版物号CN 37-1526/G2，国
The full-media exploration magazine is a specialized news and communications journal run by the head of the mass media industry, with a unified national publication No. 37-1526/G2,
际标准连续出版物号ISSN 2097-048X。2021年8月创刊。
International Standard Series Publication No. ISSN 2097-048X. Launched in August 2021.
办刊宗旨：聚焦媒体融合前沿，交流实践探索经验，加强新闻舆论引导，打造研究沟通平台，助力媒体全面深度融合
Purpose of the publication: to focus on the front lines of media integration, to share practical lessons learned, to strengthen public opinion orientation, to develop research and communication platforms, and to contribute to the full and in-depth integration of the media
发展。
Development.
主要栏目：特约专稿、一线聚焦、融合转型、传播视点、舆情观察、新闻实务、视听传播、县级融媒、个案解析、智
Main columns: monographs, first-line focus, integration transition, dissemination point, situational observation, news practice, audio-visual dissemination, district-level mediation, case resolution, intelligence
能应用、传媒法治、全媒人才、经营管理等。
It can be applied, media rule of law, mass media, business management, etc.
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