元宇宙概念又添了新故事，不过这一次是出现在八竿子打不着的理想、蔚来身上。
The concept of the meta-cosmos adds a new story, but this time it appears on the ideal that can't hit the pole.
前几天，一则关于理想、蔚来准备发行数字货币的消息在网上流传开来。
A few days earlier, news of the ideal and the readiness to issue digital money had spread online.
数字货币听起来很复杂，简单来说就是另一种意义上的钱，可以拿来买东西的那种。目前，汽车圈的数字货币大都与元宇宙概念捆绑出现，承载了元宇宙中价值转移的功能。但当下除了央行发行的数字人民币外，境内其他数字货币交易都不合法。
Digital money sounds complicated, simply the kind of money that can be bought. At present, most of the digital money in the car circle is tied to the meta-cosm concept, carrying the function of value transfer in the meta-cosm.
理想、蔚来这是要公然违法了吗？
Ideal, is this a flagrant violation of the law?
当然不是，事件很快出现了反转——假的，理想、蔚来双双发布了声明进行回应，并提醒大家注意诈骗。
Of course, no, the incident quickly turned — false, idealistic, bipolar statements in response and drew attention to fraud.
不过，虽然理想、蔚来发行数字货币的消息不实，但元宇宙及其各类衍生物的概念正在汽车圈大火。
However, the concept of the meta-cosmos and its various derivatives is on fire in the car circle, although the message of the ideal, the issuance of digital currency is false.
比如特斯拉CEO马斯克就持有大量的比特币、狗狗币，并多次在社交平台上为加密货币造势。广汽蔚来也曾宣布过，将成为中国首家接受比特币支付购车款的车企。
For example, Tesla CEOmask holds a large amount of bitcoins, dog money, and makes a number of moves on social platforms to encrypt the currency. Hiroshi has also announced that he will be China’s first company to accept Bitcoin to pay for the purchase of the car.
集度、小鹏、奇瑞、一汽奔腾、长安欧尚、东风风神等品牌也都曾利用元宇宙进行相关营销，各家车企也都在争先推出虚拟形象，打造元宇宙爱豆。
Condoms, pelicans, Chirres, absconds, Chang Anoshan, East Windsman, etc. have also used the Woncosm for marketing purposes, and car companies have been competing for virtual images to create the Woncosmos love beans.
元宇宙，到底和汽车有什么关系？
What's it got to do with the car?
汽车的元宇宙，都是怎么玩？
How do you play the meta-cosmos of cars?
元宇宙，是一个大家既熟悉又陌生的概念。
The meta-cosmos is a concept that you're both familiar with and unfamiliar with.
熟悉是因为经常各个地方见到，尤其在近几年，似乎万物皆可元宇宙。陌生则是因为很少有人能说清元宇宙是什么，特别是数字货币、加密货币、数字藏品、虚拟形象、区块链这些衍生品一窝蜂出现时，更令人头大，说不出个所以然。
It's familiar because it's often seen everywhere, especially in recent years, as if everything was a meta-cosm. Stranger because few people can say what the meta-cosmos is, especially when digital money, encrypted money, digital collections, virtual images, block chains and derivatives are a nest of bees.
事实上，元宇宙并不是什么新兴产物，早在30年前就被提出来，可以简单理解为，元宇宙不是纯粹的虚拟、而是与现实所融合的世界，你可以和数字空间的人接触交流，而不只是在线下看着他。
In fact, the meta-cosmos is not an emerging product and was proposed 30 years ago. It can be understood simply that the meta-cosmos is not a purely virtual world, but a world integrated with reality. You can interact with people in digital space, not just look at him online.
2018年的电影《头号玩家》更生动地将“元宇宙”的概念具象化，电影打造了一个场景名叫“绿洲”，玩家可以通过VR设备在绿洲这个虚拟世界中自由探索、娱乐和生活。
The 2018 film, Player Number One, visualizes the concept of the dollar universe more vividly, creating a scene called the Oasis, where players can freely explore, entertain and live in a virtual world with VR devices.
有了元宇宙，人们就可以在这里生活，那相应的消费需求也就出现了，现实中的纸币肯定不能花，这时候就需要区块链技术和数字货币。
With a meta-cosmos, people can live here, and the corresponding consumer demand emerges.
区块链是一种去中心化、公开透明的互联网数据库技术，它的好处是解决了信息不对称问题、让每个人均可参与数据库记录，数字货币就是基于区块链技术发行的。
The block chain is a decentralised, open and transparent Internet database technology that has the advantage of addressing information asymmetries, allowing everyone to participate in database records, and digital money is issued on the basis of block chain technology.
有了钱，那都会用来干什么呢？
What does it do with money?
买东西，买数字藏品。在元宇宙中，现实世界的事物都会被数字化，一些有价值的就变成数字藏品，即NFT （Non-Fungible Token） 。
Buys things, buys digital collections. In the metaspace, things in the real world are digitized, and some valuable things become digital collections, the NFT (Non-Fungible Token).
元宇宙是一个非常宏大的课题，以上概念只是其中的冰山一角。不过，仅仅这一小部分所蕴含的前景也足够起吸引巨头们的注意，开发出各式各样的玩法。
The meta-cosm is a very ambitious subject, and the above concepts are just the tip of the iceberg. However, this small fraction of the outlook is enough to attract attention from giants and develop a variety of games.
汽车圈元宇宙的玩法，目前有四类——虚拟形象、数字藏品、数字展馆以及数字货币的变形体。
There are currently four categories - the virtual image of
其中，虚拟形象是车企试水元宇宙最首要的选择。仅6月份，汽车圈就有多位来自车企的虚拟形象登场，比如东风标致的“小狮妹Léa”、奇瑞的“元宇宙少女阿喜”、百度数字人车主“希加加”、 一汽-大众虚拟形象品牌官Ida。
Virtual images, among them, are the first and foremost choice for the Water dollar universe. In June alone, the Car Circle has a number of virtual images from automobile companies, such as "Lé, Little Lion" by the East Wind; a); "Achi, Young Girl, Woncos " by Chirí; "Higaga," by the 100-degree digital car owner; and Ida, a steam-public virtual image branding officer.
图片来源 / 领克数字展厅
数字藏品市场的车企玩家也不少，欧尚与腾讯幻核联合推出了666枚汽车机器人欧尚 Z6 的元宇宙数字藏品；讴歌也有预定全新2023 Acura Integra就有机会获得数字藏品的活动。今年1月，荣威和设计师Jubie共同创作的数字艺术藏品《荣威元宇宙》更是拍出了100万的天价。
There are also a large number of car players in the digital collection market, with Oshan and Tsang Xinjiang jointly launching 666 auto-rots, Euroshaan Z6, and a new 2023 Acura Integra, which is scheduled to have access to digital collections. In January of this year, the digital art collection, the Winnie Universe, co-authored by Eonwei and the designer Jubie, produced a price of $1 million.
数字展厅，大家可以理解为把线下展厅1:1复刻搬到线上，这样做的企业有领克、奔腾等，用户可以自建虚拟形象进入展厅中，有点类似房地产行业中VR看房的感觉。宝马则是自己打造了一个虚拟世界JOYTOPIA，用户可以创建虚拟化身参与跳舞和人群冲浪。
Digital exhibition halls, you can understand how to move down-line exhibition halls from 1:1 to the line, with companies with collars, bennies, etc., where users can build their own virtual images into the gallery, sort of like VRs in the real estate industry. The BMW has created itself a virtual world, Joy Topia, where users can create virtual incarnations to dance and crowd surf.
至于数字货币，非央行发行的非法定数字货币在国内尚属违法领域，没有车企涉足。
As far as digital money is concerned, illegal fixed-digit currencies issued by non-central banks are still illegal in the domestic sphere, and there are no cars involved.
智己品牌设计了一个原石谷用户数据权益计划，一共设置3亿枚“原石”，用户可以通过行驶里程、参与IM智己APP任务等方式完成开采，开采出的原石可以用来在APP内兑换权益。整体玩法类似数字货币，只不过换了一种名字和形式，活动将于8月7号正式开始。
The original Stone Valley user rights program was designed by the WikiLeaks brand, with 300 million “student stones” that can be mined by means of mileage and participation in the IM smart-ass APP mission, which can be used to convert rights within the APP. The whole game is similar to the digital currency, but with a different name and form, the event will begin on August 7.
5毛特效+虚拟人物
5 m3 + virtual
就是汽车元宇宙？
"Strong" is the auto-constellation universe?
在汽车元宇宙这个话题中，按照发展程度的深入，各家车企的“元宇宙化”各不相同。其中，最“元宇宙”的当属集度。
In the case of the auto-negotiator universe, the “mega-cosmization” of car companies varies according to the depth of development. Among them, the most “mega-cosm” is the concentration of the dots.
今年6月8日，集度汽车在希壤举办了首场品牌发布会ROBODAY，并正式发布了首款汽车机器人概念车ROBO-01。
On 8 June of this year, a first edition of the branding conference, ROBODAY, was held in Shio, and the first auto robotic concept vehicle ROBO-01 was officially launched.
希壤是百度于2021年发布的元宇宙APP产品，定位于一个平行于物理世界的沉浸式虚拟空间，目前开放的功能包括虚拟空间定制、人机互动、多人同时在线等。
It is a meta-cosmos APP product released in 2021 and is located in a parallel virtual immersion space in the physical world. The functions currently open include virtual space customization, human space interaction, multiple simultaneous online, etc.
集度以及上述提到的领克、奔腾，都是依托希壤的这些功能，才能开起发布会或者搭出数字展厅，让大家来参观。
The concentrations, together with the above-mentioned jackets and bennies, are the functions of the Itho-Hygiens in order to open the launch or to set up a digital exhibition hall for everyone to visit.
在集度的元宇宙发布会上，集度汽车CEO夏一平站在舞台中央，系统阐述了集度造车的逻辑与路径。
At the condensed meta-cosm launch, the condensed car CEO was standing in the middle of the stage and the system described the logic and path of the condensed car.
集度ROBO-01静静停放在一侧，进行展示。这是一台没有门把手、没有B柱、车内近乎取消所有物理按键并使用了可折叠U型方向盘的概念车。
The concentration ROBO-01 sits quietly on one side and shows it. It's a concept vehicle with no door handles, no B poles, nearly all physical keys removed from the car and a foldable U-turner.
图片来源 / 网络
仅从产品角度来看，集度ROBO-01足够炫酷，也相当符合大家对概念车的认知，尤其是集度ROBO-01所展现出的自动驾驶能力，似乎这真的是一台来自未来的汽车机器人。
From a product point of view alone, the concentration ROBO-01 is pretty cool enough and quite in line with the perception of the concept car, especially the automatic driving capability shown by the concentration ROBO-01, which seems to be really a robot from the future.
不过，产品所呈现出的科技感，刚好被此次的噱头“元宇宙发布会”给毁了大半。
However, the sense of technology that the product presented was just as much destroyed by the "won cosmos launch" this time.
想要在希壤内原汁原味体验这场元宇宙发布会，观众首先需要先注册用户，设定自己的元宇宙小人形象，然后小人再一路小跑进入线上会场。
In order to experience this meta-cosm launch in the original succulent state of Shijon, the audience first needs to register the user, set up its own image of the meta-cosmos, and then make a small run into the online meeting.
这样的设定没问题，但令人尴尬的是，这些小人形象基本都出现了人物穿模、比例失衡的问题，夏一平也不例外，连胳膊都是错位的。集度ROBO-01的虚拟形象，完全看不出车辆的漆面、纹理、色泽以及其他细节部分，甚至画质都算不上是高清，完全体现不出应有的未来感。
There is no problem with this setup, but it is embarrassing that these little people's images of `strung' are basically characterized by immobility and disproportions, and that is no exception to >, and even the arms are misplaced . The collection of ROBO-01 virtual images does not see at all the paints, textures, colours and other details of the vehicle, even the quality of which is not high enough to reflect the desired sense of the future.
发布会开到半场，集度直播间的评论区吐槽声一片。
The launch took place in the middle of the session, during which the comments section of the live broadcast aired its voice.
观看直播的阿喻告诉深途，说5毛钱特效都是夸集度的，“我还不如回家看二十年前的动漫。”高合汽车市场与公共传播高级总监果铁夫直接将其形容为“动画片发布会”。
Apocalypse, who watched the live broadcast, told the Deepway that the 50 cents of the effects were exaggerated, and that “I might as well go home and watch the 20-year-old mantra
元宇宙发布会吐槽声一片，车企的虚拟形象代言人、数字展厅也都在翻车的边缘。
The announcement of the Woncosmos will make a sound, and the virtual image spokespersons of the car company, the digital gallery, are on the edge of the roll.
车企选择虚拟形象试水元宇宙，一个最主要的原因就是技术简单且成熟，日本第一代虚拟歌姬初音未来已经诞生超过15年，国内的虚拟歌姬洛天依也已经出道超过10年。
One of the main reasons why car companies chose the virtual image-testing cosmos is that technology is simple and mature, that the first generation of Japanese virtual song-gi's first voice has been born for more than 15 years, and that the country's virtual Google-Lotie has been on the air for more than 10 years.
按理说，3D建模对车企来说并不存在技术难点，实在不行还能交给专业的公司去做，但事实上，各车企带给大家的虚拟形象水平参差不齐。
The 3D model is not, by definition, technically difficult for a car company and cannot be handed over to a professional company, but in fact, the level of virtual image that cars bring to everyone is uneven.
从左到右，依次为小狮妹Léa、Ida、阿喜、希加加 图片来源 / 网络
以一汽-大众虚拟形象品牌官Ida为例，明显呈现出肢体僵硬、动作不协调等问题，东风标致的“小狮妹Léa”则像是20年前的画风，整体形象也缺乏美感。阿喻告诉深途，这些虚拟形象“看一眼就觉得缺经费。”
In the case of a V-V-V-V-V-Ida, where physical inflexibility and disharmony are evident, the "L & eacute;a" in the east is like 20 years ago, and the image as a whole lacks a sense of beauty. A metaphor tells the depths that these virtual images are "a lack of money at first glance."
当然，也不是所有的虚拟形象都一言难尽，小鹏的新“鹏”友柳夜熙，整体观感十分精致，是一个现象级的虚拟形象，不过柳夜熙并不是由车企打造。
Of course, not all virtual images are inexhaustible, and Peng's new "Pang" friend, Willow, has a very good overall perception and is a symptomatic virtual image, but Willow is not built by a car.
车企的数字展厅，画质跟集度的元宇宙发布会类似，画面粗糙不够精致，就像很多年前的网页小游戏。
The car company's digital exhibition halls, which are similar to those of the accumulated meta-cosmos, are not as rough and precise as the little game of web pages many years ago.
整体来说，目前车企的元宇宙还停留在虚拟场景+虚拟形象这个范畴，并且大家能拿出来的几乎都是“5毛钱特效。”
On the whole, the meta-cosm of the current company is still in the realm of virtual scene + virtual image, and almost all that you can get out is "50 cents."
这就是元宇宙吗？
Is this Yuan cosmos?
对于从小看着国内外顶级动漫长大、3A大作游戏成为生活组成部分的汽车消费主力90后来说，车企拿出来的“元宇宙”距离他们所期待的元宇宙之间还隔着一道巨大的鸿沟，双方的认知错位仿佛相差十万八千里。
After a 90-year-old car-consumption that watched the top of the country and abroad move for a long time, the 3A game became part of life, there was still a huge gap between what they expected from the meta-cosmos, and the perception of the two sides was a 100,000-mile gap.
汽车元宇宙，距离我们还有多远？
How far is it to us?
车企做元宇宙，一方面是为了营销，想要蹭到元宇宙的热度，另一方面则是想发掘潜在的赚钱机会，毕竟有钱的大佬们在元宇宙里豪掷百万，买地盖房竞拍数字藏品，实在是太常见了。
It's common for rich big guys to throw millions of dollars in the Woncosmos and buy floors to compete for digital collections, on the one hand, to market the heat of the Woncosmos and, on the other, to exploit potential earning opportunities.
不过，车企的元宇宙营销并没有激起太多水花，没有任何一家车企的元宇宙故事立住了脚。
However, the marketing of the meta-cosmos by car companies has not provoked too much water, and none of the stories of the meta-cosmos by car companies stand.
至于赚钱，车企想凭元宇宙来“收割”年轻人还为时过早。目前车企所发行的数字藏品，除了设计师联名限定款，其余的基本没有卖上价的，缺乏收藏价值，只是小打小闹。
As far as making money is concerned, it is too early for a car company to want to “cook” young people by using a meta-cosm. Currently, the company issues a digital collection that, with the exception of a designer’s jointly restricted payment, is essentially unsaled, lacks collection value, and is just a little bit of a fuss.
那等车企的特效做得足够精美、数字藏品卖出高价，汽车元宇宙就会到来吗？
So, when the company's special effects are good enough, and the digital collection sells at a high price, will the universe come?
并不是。
Not really.
元宇宙是一个非常庞大的概念，目前主流的数字货币、数字藏品、虚拟形象这类衍生物只是资本开发出的一小部分玩法，并未触及到元宇宙的核心层面。
The meta-cosm is a very large concept, and derivatives such as digital money, digital collections, virtual images, which are currently in the mainstream, are only a small part of the game of capital launches and do not reach the core dimensions of the meta-cosm.
元宇宙第一股Roblox CEO戴维·巴舒基提出了“元宇宙”所需具备的八要素：身份、朋友、沉浸感、低延迟、多元化、随地、经济系统和文明。
Roblox CEO David & Middot, the first share of the Woncoast, presented the eight elements required for “Megacosmos”: identity, friends, immersion, low delay, pluralism, locality, economic systems and civilization.
目前，无论是车企所打造的数字展厅、虚拟形象还是元宇宙发布会，对应的特征都是虚拟社交身份和沉浸感。但想要实现强交互、高沉浸，只靠在希壤注册小人并不行，还需要更多的黑科技。
At present, whether a digital exhibition hall, a virtual image, or a meta-cosm exhibition are created by car companies, the features correspond to virtual social identity and immersion. But more black technology is needed to achieve strong interaction, high immersion, and registration of small people in Greece alone.
当然，元宇宙的未知性，注定了它不可能只有一种解决方案。
Of course, the unknown nature of the meta-cosmos meant that it could not have only one solution.
有的车企正在VR （虚拟现实） 、AR （增强现实） 方面发力。比如蔚来，ES7搭载了应用AR/VR技术的全景数字座舱PanoCinema，当用户戴着专属AR眼镜时，可投射出视距6米、等效201英寸的超大屏幕，这在一定意义上提高了用户的沉浸体验感，可以当作实现元宇宙的一种方向。
Some cars are active in VR (virtual reality) and AR (enhanced reality). For example, ES7 carries PanoCinema, a panoramic digital module that uses AR/VR technology, and when users wear specialized AR glasses, they can project super-screens with a 6 metre range and an equivalent of 201 inches, which in a sense enhances the user’s sense of soaking and can be used as a way of realizing the meta-cosm.
松下AR-HUD 2.0系统效果图 图片来源 / 网络
也有一些企业试图先将前挡风玻璃变成汽车元宇宙的入口。2022年，松下在CES展上展出了具有眼球追踪专利的AR-HUD 2.0系统，目前汽车上所搭载的HUD系统基本只能呈现时速、导航等一些重要的行车信息，但松下的AR-HUD 2.0系统可以将AR图标更精确地聚焦到驾驶员眼前的现实世界，提高驾驶员视野中图像的真实程度和临场感，看起来颇有一种赛博朋克的感觉。
There are also companies that try to first turn the front windshield into the entrance to the auto-negotiator universe. In 2022, an AR-HUD 2.0 system with an eye-tracking patent was installed at the CES exhibition, and the HUD system currently on board is basically capable of presenting some important traffic information, such as speed, navigation, but the loose AR-HUD 2.0 system allows the AR icon to focus more precisely on the real world before the driver, increasing the trueness and presence of the image in the driver's view, and seems to have a sense of Cyberbank.
这些都属于元宇宙，但又不完全是元宇宙。在阿喻看来，真正的元宇宙至少要做到像《失控玩家》《上载新生》这样，大家可以自由穿梭虚拟和真实世界，并且能和NPC交流。
All of this belongs to the metaspace, but it's not entirely the metacosystem. The real metacosystem, in the sense of Arism, has to at least be like Uncontrollable Players, Uploading Newborn, and you can travel the virtual and real world freely, and you can communicate with the NPC.
这样的汽车元宇宙显然离我们还很遥远，Epic Games CEO蒂姆·斯威尼认为元宇宙落地至少还需要十年甚至更长时间。
It is clear that the universe of automobiles is far away from us, Epic Gomes CEO Tim· Sweeney believes that it will take at least 10 years, or even more, to land the universe.
不过，元宇宙的吸引力无限，尽管当前技术还不成熟，但只要蹭上热度就能一张图片卖上五十万，或是让账号一夜涨粉过百万。
However, the size of the meta-cosmos is of unlimited appeal, and although the technology is not yet mature, it can sell half a million dollars in a picture with just the heat of it, or make the account number go up by millions overnight.
这样的先例诱惑了无数玩家前仆后继入局，同时也导致了一个问题——整个市场鱼龙混杂，真假难辨，稍不留神就会踩坑。
Such precedents have lured countless former players into the game, while at the same time creating a problem — the whole market is mixed with fish and fish, the truth is hard to see, and the pits will be stepped on if they are not careful.
以数字藏品为例，1月29日，欧尚和腾讯幻核联合推出了汽车行业首个元宇宙数字藏品，全球限量666枚。但仅1个月后，幻核平台就陷入消费纠纷，多位消费者投诉称幻核收了钱不给藏品，今年7月，腾讯传出了关停幻核业务的消息。
In the case of digital collections, on January 29, Oshaan and Tseng Xinjiang co-sponsored the first meta-cosm digital collection in the automobile industry, with a limit of 666 items worldwide. But just a month later, the phantom nuclear platform became involved in a consumer dispute, with several consumers complaining that the phantom weapons had been confiscated from the collection, and in July this year, news was circulated about the shutdown of the phantom nuclear business.
类似的案例还有很多，消费者前脚刚买了藏品，后脚平台关闭，欲哭无门。
There are many similar cases in which consumers have just bought a collection on their front feet and the rear foot platform has been shut down to cry.
在数字币方面，受理想、蔚来发布数字币的谣言误导，阿航三天被骗进去30万。“现在新能源汽车都属于上升期，平时也会偶尔关注理想汽车，所以就相信了理想币的消息。”阿航告诉深途，直到理想发了反诈声明，才知道自己被骗，“身边还有很多被骗的人，目前被骗最高的是80万。”
As far as digital currency is concerned, the rumours of considering and issuing digital currency are misleading, and AAC has been tricked into 300,000 dollars for three days. “The new energy cars are now in an upswing period, and sometimes they tend to focus on ideal cars, so they believe in ideal coins.” The AAC told Deep Path that it was not until the ideal made an anti-fraud statement that he knew that he had been tricked, and that “there are a lot of people around him who have been tricked, and now the highest is 800,000”.
整体来看，当前汽车圈火起来的元宇宙及其各类衍生物，更像是追逐热点的营销手段，车企并没有做好准备也没有摸到元宇宙的核心关键，所以才会出现穿模小人、5毛钱特效以及多年前的过气画风这样的奇葩存在。对于普通消费者来说，汽车元宇宙的噱头看看就行，更重要的是小心别成为被割的韭菜。
On the whole, the meta-cosm and its various derivatives, more like a marketing tool to chase hot spots, have not been prepared or touched by the core of the meta-cosm, which is why the wonders of immobilization, 50 cents of the effects, and many years ago, have appeared. For ordinary consumers, just look at the head of the universe and, more importantly, be careful not to be cut.
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