原标题:币圈“2万社群”混战：操盘手半年揽金5.2亿 10万人群1天建成 微商已进场
Original title: Coin Circle "Twenty Million Communities" mixed: $520 million for half a year, one day for 100,000 people, micro-business is on the way.
文| QBD 记者 林一
QBD Reporter Lin
“币圈的生意千千万万，不管熊市牛市，有这样一桩看似无门槛的生意，一直在疯狂揽金，他们是发币项目的送水者，众多炒币群幕后的操盘手。
> > currency circles with millions of businesses, regardless of the Cow City, with such a seemingly unthing business, have been frenzy with gold, they're water couriers for the tender project, and they're a lot of gamers behind the troupe.
以朱潘打造的Beecool为例，通过为发币项目拉群，在半年左右便盈利5.2亿多，并且其业务的运作模式多为外包，即团队主要负责对接买家——发币项目，然后将拉群等累活外包给其他运营者。
运营者只需要添加足够多的微信或者telegram好友，建立庞大的数据库，帮区块链项目方拉群即可。据了解，10万人的电报群一天就可以拉满。如果登录交易所的2000多个项目方都有一个电报群和10个微信群的话，初步估计现在币圈已有20000多个社群。
The operator of the simply needs to add enough micro-mails or telegrams to create a large database to help the block chain project . It is understood that 100,000 telegrams will be full in one day. If more than 2,000 projects are on the exchange, it is initially estimated that there are now more than 20,000 communities in the currency circle.
基层从业者需要付出的是每日长达12小时以上（有时候24小时）的辛劳，以及忍受工作的枯燥。但即便如此，依然有越来越多的人涌了进来，他们之中既有原来的社群运营老人，也有微商转身。
But even so, more and more people are coming in, both from the old communities that run the elderly and from micro-businesses.
吸引他们的是背后丰厚的回报。社群服务商至少每天入8万，基层从业者月收入在1万~2万之间。即使熊市当道，送水者依然不缺生意，造福神话仍在继续。
Social service providers get at least 80,000 a day, and grass-roots operators earn between 10,000 and 20,000 a month. Even in Bear City, water deliverers are still in business, and myths continue to benefit.
注：本文内容主要来自QBD记者采访和网络公开信息，论据难免偏颇，不存在刻意误导。
Note : The content of this paper is mainly based on QBD journalist interviews and online public information, and arguments are inevitably biased and not deliberately misleading.
底层小哥和币圈新贵看中的生意
< bottom brother > > >.
“项目方要拉群，要马上。”王蒙（化名）的微信里传来这样一条消息。即使已深夜12点，他的手机却一直“叮叮”，震个不停。
"The project is about to pull the troupe. It's a message from Wang Mun's micro-letter. Even after midnight, his cell phone has been "clinking" and shaking.
虽然王蒙身处二线城市，然而他从事的工作，劳动程度和收入均可比肩北上广深。毕竟，他进入的是新兴的区块链行业，日常工作是帮助区块链项目成立社群，并且运营好项目方的群，社群的成员便可以成为项目方未来可能收割的“韭菜”。
Although Wang is in a second-line city, he can do more work, work and earn more than he does northwards. After all, he enters the emerging sector of the block chain, where daily work helps the block chain project to form a community and operates well the group of projects , so that members of the community can become “spans” that the project side may harvest in the future.
白天工作异常繁忙，“吃饭都要干活，很多时候都要通宵做服务，最早也要12点下班”。因为劳累，公司的同事大部分是男生，“女生干不了这活儿”。好在他还年轻，小身板够硬。当然，收入也很客观，有时候一个月近2万，有时候1万左右。
It's very busy during the day, and it's like, "We've got to eat, we've got to work all night, we've got to work all night, we've got 12 o'clock." Because we're tired, most of the company's colleagues are boys, and "girls can't do this." Good thing he's young, he's tough. And, of course, the income is objective, sometimes close to 20,000 a month, and sometimes around 10,000.
这样的日子他已经持续了一年。白天，在公司他一般用电脑帮助项目方拉群和维护，同时，办公桌旁边，七八部手机同时充电，预备下班后项目方突然要拉群所用。这些手机的微信号里早就加满了人，而此刻，这些手机恰好发挥了价值。
Days like this have lasted for a year. During the day, he used his computer to help the project team and maintain it, while at the same time, seven or eight cell phones were charged at the same time at the desk, in preparation for the sudden crowding of the project after work. The cell phones were full of people, and at the moment they were of value.
搭上区块链列车，王蒙说自己赚得是辛苦钱，但有人却凭借“运气”身价上亿，比如币圈新贵——朱潘。
胖胖的朱潘爱笑，笑起来眼睛眯成了一条缝。如果说爱笑的人运气不会太差，有些讽刺的是，朱潘显然是这句话最好的验证。他黑掉薛蛮子账号获得千万投资，随后又依托深脑链获得百倍收益，一战成名。 The fat Chupan smiled and smiled and stung his eyes into a seam. If it wasn't too bad luck for a laugher, it was ironic that Chupan was clearly the best test of that. He blacked out the Xue Man's account and made millions of investments, and then built on a deep brain chain and became famous in the first battle. 去年11月，币圈迎来大牛市。比特币价格一路高歌猛进，从年初的800美元一路涨到19000美元。伴随着大牛市，朱潘决定给项目方送水。在他眼中，"社群运营是区块链项目的刚需，上交易所的时候，对方会派尽调人员加到你的群里去看活跃度和粉丝数，此外，项目本身的运营更离不开社群，所以这一块很重要"。 Last November, the coins came to the Bull City. Bitcoin prices went up all the way from $800 to $19,000 at the beginning of the year. > accompanied the Bull City and Jupan decided to deliver water to the project. In his eyes, &quat; community operations are needed for block-chain projects, and when they go to the exchange, the other party sends all the people to your group to see the number of active and fans. In addition, the project itself operates more in isolation from the community, so this is important & quot; . 如今看来，按照李笑来的标准，朱潘似乎具备做社群运营的天然优势。在今年4月，李笑来被泄露的录音中，他曾表示，“在这个世界里想达到那个目标，需要做几件事，第一件事情，你必须是个网红。有个人IP，然后有个社群”。 Today, according to Li's laughter standard, Chu Pan seems to have the natural advantage of running a community. In April this year, when Li laughter was leaked, he said, "In order to reach that goal, there are a few things that need to be done, the first thing that you have to be a red one. There's a personal IP, then there's a community." 此时的朱潘，早已成为币圈新贵，显然符合网红的标准。在接受网易科技总监杨霞清采访时，朱潘把这一切归为运气，“作为90后来讲，天不怕地不怕，敢于追随梦想，同时也敢于梭哈，如果失败了，还年轻，还能从头来过，因为我们毕竟没有什么负担”。 In an interview with Director General Yang Qing, Chu Pan, who has become a new currency at this time, clearly meets the criteria of red. After 90 years, he attributed all of this to luck, “not afraid, not afraid, not to follow a dream, but also to Xiao Ha, and if he fails, to be young, to start over, because we have no burden after all”. 看上去毫无交集的两人在同一块矿场掘金。不同的是，王蒙是不知名公司的底层员工，朱潘是号称有300万粉丝，身价上亿的Beecool创始人，而这样一门生意让他们后来成为了利益共同体。 looks like two people who don't fit together are digging for gold in the same mine. The difference is that Wang Mon, the bottom employee of the unknown company, is called 3 million fans and a billion-dollar founder of Beecool, and this business makes them interest communities later. 无门槛VS有门槛 without threshold VS has threshold 回归到生意本身，做了十多年社群的老人杨明（化名）对铅笔道表示，“做社群看上去门槛不高，实际门槛也不高，有什么门槛呢？” returns to the business itself, and the old Yang Ming, who has been a community for over a decade, says to the pencil lane, "What's the threshold for being a community that doesn't look high, nor does the actual threshold? " 拉群有一套方法论。首先，需要足够多的人脉。一般而言，社群运营人员会混到项目方官方的电报群或者微信群里，将群内所有人的账号复制下来，添加其为微信好友或者电报好友。 据此，社群运营团队不断建立起庞大的数据库。建立数据库是一个慢活，往往需要几月时间，但一旦数据库有了规模，一切变得简单起来。“你的微信号或者电报号里有足够多的好友，你就随便拉呗。这个不进群，那个也会进。”杨明说道。 As a result, the community operating teams have been building huge databases. The database is a slow one, often for months, but once the database is large, everything becomes simple. "You have a lot of friends in your microsigner or telegram, just pull it. This doesn't get in the crowd, that goes in." Yang will tell you. 但这样建立起来的社群往往粘度不高。“从想象上来说，项目方可能会觉得很有效果，因为你拉得都是区块链粉丝，如果项目很好的话，转化率就会很高。但其实这仅仅限于想象，比如你有一个微信，会拉很多人进各种群，但实际上你和他们也不熟，他们对项目也未必了解。”杨明表示。 大部分社群运营团队并不对转化率负责，“转化率和项目好坏也有关系”。虽然社群运营人员都会说自己拉的是精准粉丝，但群的质量有好有坏。无论你是币圈还是链圈，在拉群人眼中，只要加上了微信好友，都是为了帮助他完成KPI。 Most community operators are not responsible for conversion rates, and “transformation rates and projects are related”. , while community operators say they're accurate fans, the quality of the groups is good and bad. Whether you're a currency ring or a chain, in the eyes of the crowds, it's to help him complete KPI by adding a trusted friend. 区块链从业者钱冰（化名）曾表示，自己总是莫名其妙被拉到很多群里，但其实自己对项目并不了解，进去了也几乎不发言，有时候还会把群退了。但胡亮表示，退了没关系，这个退了，还可以找下一个，反正最终目标是交给项目方一个500人的微信群。 The 简简单单拉群，这似乎是无门槛的生意。但能否持续获得项目方的加码，需要足够多的资源。对比之下，成立不到一年的Beecool已经帮助300多个项目做社区，而另一家成立一年多的社群运营团队仅仅服务了十几家项目。这其中，或许朱潘在币圈的影响起到了一定作用。 普通的项目群和大佬群有明显的区别，后者需要以拥有币的数量作为准入劵。“大家会捆绑在一起帮助项目方投票上币，你有10万个ETH，我有10万个ETH，大家捆绑在一起，谁能上火币，谁能上OK，就是我说了算的。投完之后才能收到收益。”这些决定了项目方是否能上交易所的持币大佬们聚集在一起，他们目的性强，平常言语不多，行动却极其一致。 There's a clear difference between the regular project group and the big group, which needs to have access to the amount of money they own. “You'll be tied together to help the project party vote, you'll have 100,000 ETHs, you'll have 100,000 ETHs, you'll be tied together, and whoever gets the gun, I'll be able to make the decision. 半年5.2亿 这看似无门槛的生意，如今吸引越来越多人想来分一杯羹。除去币圈新贵，还有原本就做社群运营的老人，亦有嗅觉敏锐的微商。 This seemingly non-threshold business now attracts a growing number of people who want to share a piece of it. 他们形成了这门生意的不同派系，要价不尽相同：电报群0.8元/人~2元/人不等，微信群800元/个~3000元/个不等。然而，他们对买家的许诺却一致：自家的粉丝很精准，都是炒币的。 They formed different factions of the business, at different prices: telegrams at 0.8/persons ~ 2/persons, and micro-credits at 800/persons ~ 3,000/persons. , however, their promises to their buyers were unanimous: their fans were accurate, they were all coins. 王蒙表示如果项目方直接找Beecool做社群，费用和直接找自己的公司存在一定的差别，“他们的要价差不多是我们的5倍”。同时，自己公司的平台平时会承接一些Beecool的业务，“他们就是一个外包公司，他们是一包，我们是二包，他们主要负责维护项目方”。维护好了项目方，钱才可以源源不断地送来。 Wang Mun said that if the project party went directly to Beecool to work as a community, there was a certain difference between the cost and the company that went directly to its own, “they're almost five times our demand.” At the same time, the platform of their own company usually takes over some Beecool business, “they're an outsourcer, they're one pack, we're two packs, they're primarily responsible for maintaining the project party”. 如果要负责运营，价格则需要另算。以电报群为例，有人要价4万/月，有人直接要数字货币：8个ETH。但大部分情况下，代运营只负责活跃度，不为转化率负责。 needs to be extra-priced if it is to be run. , for example, takes the telegram pack for 40,000 a month. >, and someone wants the digital currency directly: eight ETHs. In most cases, however, surrogate operations are only active and not responsible for conversion rates. 运营并无多少新意。每一个项目方的社群里一定要有几个自己人。这些人在群里经常不断地对话，营造群很活跃的气氛。 There's nothing new about 王蒙表示，自己的团队有一套运营方式。客服负责维护社区，解答问题，配合水军。而水军就是负责在社区里聊天，说项目利好，带动活跃度，配合项目方推广、做活动、唱空、拉盘等。 Wang Mun says that his team has a way of doing business. The customer service is responsible for maintaining the community, answering questions and cooperating with the Navy. The Navy is responsible for talking in the community, saying that the project is good, generating activity, and working with the project to promote, perform activities, sing shorts, zippers, etc. 朱潘在接受某区块链媒体采访时表示，Beecool会给群里的用户，每天发放福利，以及红包，也会找美女福利出来给大家做互动。同时，辅以机器人维护管理，自动追踪用户聊天关键词，自动回复等。 In an interview with a block chain media interview, 除去拉群和运营，大部分社群服务商还提供其他服务。比如微信炸群，一条内容，早晚各一次，则需要支付近万元费用。 Most social service providers provide other services, except for stragglers and operations. For example, micro-blasts, one content, one at a time in the morning and one at a time in the evening, will have to pay close to 10,000 yuan. 无一例外，乘着币圈的东风，不少人获得不菲收益。 , without exception, takes advantage of the east wind of the currency circle. 在前期数据库建设好的情况下，完成10万人规模的电报群，也只需要一天。照此计算，社群运营服务商一天最低便可以收入8万，这还不计算运营等其他服务的收入。 completes a cable collection of 100,000 people in a previous database, and only needs one day. According to this calculation, social service providers can earn $80,000 a day at a minimum, which does not count income from other services such as operations. 朱潘在接受采访时，曾公开表示，Beecool从11月份到2月份的季度财报是47000个以太坊，开发三个月的盈利大概是3.7亿人民币，从2月份到5月份，大概是32000个以太坊，盈利1.5亿人民币。短短半年，盈利5.2亿。 In an interview with Jupan, it was publicly stated that Beecool's quarterly financial statements for the period from November to February were 47,000 Ethals, and that three months of development had a profit of approximately RMB 370 million, and from February to May, it was approximately 32,000 Etheras, with a profit of RMB 150 million. In a short period of six months, $520 million was earned. 如今，社群似乎成了项目方的标配。在3月28日接受采访时，朱潘表示，Beecool已有300万粉丝，大概四百多个5000人QQ群，还有微信，电报群等等。根据非小号消息，现在上交易所的项目有2000多个，如果每个项目方都有一个电报群和10个微信群的话，初步估计现在币圈已有20000多个社群。 In an interview on March 28, Chu Pan said that Beecool already had 3 million fans, about 400 or 5,000 QQ-groups, micro-mails, telegrams, and so on. According to non-micrograms, there are now more than 2,000 projects on the exchange, and it is estimated that there are now more than 20,000 communities in the currency circle if each of the project parties has a cable collection and 10 micro-messages. 但这些社群并非真正活跃。一位币圈人士告诉铅笔道，自己所在的项目群几乎没什么人说话，币价已经跌到3分钱，跟死了差不多。 These communities are not really active. A currency guy told the pencils that his own group had hardly a voice, and that the currency had fallen to three cents, just like dead. 今年3月以来，币圈步入熊市。不少项目一上线交易所便破发，但这似乎并没有影响这些社群操盘手的生意。比如已经加入了区块链社群运营一年的王东（化名），其团队服务了几十家项目。当铅笔道记者向其咨询业务时，他表示，近期业务排满，有需求等到月中。于是，短短沟通了几句，便以“有业务再联系，我得去跟别的客户聊了”结束了对话。 Since March this year, the currency has entered Bear City. A number of online exchanges have broken down, but this does not appear to have affected the business of these communities. For example, Wangdong, who has joined the block chain community for a year, has served dozens of projects. When a pencil reporter consulted with him, he said that there was a need to wait until mid-month. So, after a few short conversations, I ended the conversation by saying, "There's a business, I have to talk to other clients." 熊市当道，他们并不缺“金主”。 They don't need a gold lord. 编辑 薛婷 校对 王子公主 Xue Xue Ting, editor, Princess /strang .................................................................................. span...........................
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